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Flodesk
4.1
(51)
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Flodesk Reviews & Product Details

Flodesk Overview
What is Flodesk?

Flodesk is a user-friendly email template builder designed to help businesses craft visually appealing and engaging email campaigns with ease. This software offers a wide range of customizable templates and intuitive design tools that empower users to bring their marketing visions to life without needing any coding expertise. With Flodesk, businesses can enhance their email marketing strategies, ensuring their messages stand out in crowded inboxes and resonate with their target audience.

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Flodesk Product Details
Segment
Small Business
Ease of use
Beginner
Deployment Cloud / SaaS / Web-Based
Support Email/Help Desk
Training Documentation
Languages English
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Last updated: December 05, 2024
Flodesk Logo
51 Flodesk Reviews
4.1 out of 5
Small Business (50 or fewer emp.)
Jun 17, 2021
 Source
Overall Rating:
5.0
SM
Sarah M.
Marketing Consultant
Share
"Easy to Use, Great Customer Support"
What do you like best about Flodesk?

Super simple drag and drop functionality but still customizable.

What do you dislike about Flodesk?

Cost is typically a bit pricey BUT the price never goes up with number of contacts or emails sent.

What problems is Flodesk solving and how is that benefiting you?

Sending weekly email newsletters with Flowdesk. Easy to embed email signups on website and on landing pages.

Small Business (50 or fewer emp.)
Jun 23, 2020
 Source
Overall Rating:
5.0
SD
Sarah D.
Owner
Share
"Flodesk review"
What do you like best about Flodesk?

The best thing about Flodesk is its aesthetics. Most people switch over to the platform for that reason alone. It has super robust features for still being in beta and I can tell right away when I receive an email from someone using the platform. Even if you want to create a super straightforward email design, the wide range of fonts and block color/padding customizations will elevate a simple design without much effort. Another really great feature is the ease of use. It's drag and drop with simple delete and duplicate actions and there really isn't much of a learning curve at all. Analytics are clear and easily accessible. Creating workflows (funnels and campaigns) is super simple to create, edit, and implement. Migration is simple. Customer service is quick and friendly. Because the platform is so new you will have eyes on your questions by either the creators or one of the few hires that they have, so it's really personalized service, at least at this point.

What do you dislike about Flodesk?

I wish the layouts and templates were editable. They are super beautiful and adaptive but I often have content that could utilize a particular layout in theory but as the blocks are fixed, don't exactly match up with the photos I'd like to use. As a designer, I also wish there was an option to upload my own custom fonts. I like to use fonts that aren't common to set myself and my clients apart. To their credit, Flodesk did a great job of adding both common and uncommon, really aesthetically attractive fonts to their site for your use.

What problems is Flodesk solving and how is that benefiting you?

Flodesk is a great email platform. I switched over to it from Mailchimp and chose it over Convertkit. You can schedule your email campaigns ahead of time and the analytics are easy to access. It is also so easy to create funnels with their workflow feature. Super simple and zero learning curve.

Small Business (50 or fewer emp.)
Feb 04, 2020
 Source
Overall Rating:
5.0
Kate S. avatar
Kate S.
Owner And Nutrition Coach
Share
"A simpler, user-friendly, and beautiful alternative to Mailchimp"
What do you like best about Flodesk?

Flodesk is so simple and streamlined. It is easy to create workflows, custom emails, segments, and popups that are simple, aesthetically pleasing, and easy to operate. I struggled with MailChimp for years but didn't want to opt for other more expensive options like ConvertKit. Flodesk is easy (I can create a beautiful email in minutes), affordable, and very easy to customize to my brand.

What do you dislike about Flodesk?

Nothing so far. There are no advanced options with Flodesk, but I don't need much beyond weekly educational and marketing emails, landing pages, and workflows.

What problems is Flodesk solving and how is that benefiting you?

SIMPLICITY! Flodesk resolves the countless hours spent trying to combine and sort out email lists, create landing pages, format emails, and create opt ins. I have saved time, money, and stress.

Small Business (50 or fewer emp.)
Sep 09, 2020
 Source
Overall Rating:
4.5
JH
Julia H.
Owner
Share
"The most beautiful email software!"
What do you like best about Flodesk?

Not provided

What do you dislike about Flodesk?

Not provided

What problems is Flodesk solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Jul 09, 2020
 Source
Overall Rating:
4.5
AL
Ashley L.
Creative Director
Share
"Beautiful emails + sign up pages"
What do you like best about Flodesk?

I previously used Mailchimp, but Flodesk gives me the ability to create a more beautiful newsletter. It really increased the professional look of our on-boarding and off-boarding processes.

What do you dislike about Flodesk?

Flodesk doesn't integrate as easily with Squarespace, but it wasn't enough of a hassle to keep me from using and recommending the product. The snippet of code for the pop-up unfortunately makes the newsletter sign up pop up even on the back end of our Squarespace site. It's annoying, but minor.

What problems is Flodesk solving and how is that benefiting you?

Flodesk allowed us to design a better email, which has helped us in all aspects of our business. From on-boarding new clients to sending out freebies, we've gotten a much better response rate due to our improved design in Flodesk.

Small Business (50 or fewer emp.)
Aug 04, 2023
 Source
Overall Rating:
4.0
Krittika M. avatar
Krittika M.
Founder & Chief Creative Officer
Share
"Highly recommended for non tech people who want pretty newsletters"
What do you like best about Flodesk?

- Their templates are very design heavy and look great, with minimal work - Newsletters barely end up in spam - Easy to use and learn- far easier than other email marketing platforms like Klaviyo

What do you dislike about Flodesk?

- Limited functionality with , you can't create abandoned cart mail triggers or pipelines etc. - Very expensive- their fees is $38 a month, definitely works better for people with large audiences

What problems is Flodesk solving and how is that benefiting you?

As a designer, I intergrated shopify with flodesk and used it to create different audience segments and send mails. They're great for announcements and sales, and are generally more text friendly while making sure your quality is great. They're also introduced an option to include a shippable catalogue- so good!

Small Business (50 or fewer emp.)
Mar 14, 2023
 Source
Overall Rating:
3.5
Kait H. avatar
Kait H.
Owner
Share
"I liked the look of Flodesk templates"
What do you like best about Flodesk?

I really the aesthetic of flodesk templates and the ease of editing them.

What do you dislike about Flodesk?

Flodesk does not integrate with other platforms.

What problems is Flodesk solving and how is that benefiting you?

I switched from using flodesk to a system that had better integration with my systems.

Small Business (50 or fewer emp.)
Jun 28, 2022
 Source
Overall Rating:
3.5
CD
Courtney D.
Marketing Director
Share
"Great affordable option for small brands."
What do you like best about Flodesk?

The price for Flodesk is super hard to beat. It is an extremely affordable option for small start-ups. Easy to get started and implement an email marketing plan.

What do you dislike about Flodesk?

The options are Flodesk are pretty limited. It can make email marketing not as efficient as other platforms.

What problems is Flodesk solving and how is that benefiting you?

Flodesk solves email marketing and reaching customers. It allows you to reach your customers and design engaging emails.

Small Business (50 or fewer emp.)
Sep 28, 2021
 Source
Overall Rating:
3.5
KM
Kate M.
Communications And Marketing Director
Share
"Easy-to use platform with a moderate price"
What do you like best about Flodesk?

This platform makes it easy to set up emails by choosing from beautiful pre-made templates. There is a template for everyone.

What do you dislike about Flodesk?

It's not as customizable as I was used to with some other platforms I used. I didn't dive too deep, but Flodesk doesn't seem to have the same level of segmenting and list sophistication as Constant Contact, which is the software another of my clients uses.

What problems is Flodesk solving and how is that benefiting you?

Flodesk is easy to use and is accessible on mobile. It saves time in setting up a sharp-looking email, but I don't think the template's customizability is excellent.

Small Business (50 or fewer emp.)
Dec 29, 2022
 Source
Overall Rating:
2.5
MK
Monica K.
Founder
Share
"I Don't Recommend FloDesk Checkouts"
What do you like best about Flodesk?

The email layouts are great, it's a good platform for email but I definitely do NOT recommend FloDesk checkout.

What do you dislike about Flodesk?

I tried using FloDesk checkout but haven't been able to receive payouts in months. FloDesk checkout integrates with Stripe and in spite of following all their directions the payouts from my sales page are not coming through and their team has been slow to respond/hasn't helped me. FloDesk checkout/funnels is also not ideal for social ad campaigns as they are difficult to track. I don't recommend them.

What problems is Flodesk solving and how is that benefiting you?

They are great at providing beautiful email templates and email automations/pop ups and embedded forms.

Small Business (50 or fewer emp.)
Jun 22, 2023
 Source
Overall Rating:
1.0
Faisal S. avatar
Faisal S.
Project Manager
Share
"Your account will be suspended without any notice"
What do you like best about Flodesk?

- I like the UI, but sometime it confuses me alot - Pricing is reasonable however features are minimal too

What do you dislike about Flodesk?

- They will suspend your account without any notice or warning - After account suspension, they will not initiate a refund for the remaining days - They will not even let you export your contacts - Their customer support service is worst - I have send mails to all employees, CEO, CO, marketing team but did not get any respond from anywhere - I have tried to contact them through social media, but they don't reply their - If you are running a business through Flodesk, change your software now, otherwise one day they will randomly suspend your account and send one email and after that they will ignore your mails and messages on social media like they are dead - My business suffered alot because of them - Don't have feature to target those emails who did not open email - Open rate is very low - Most of the emails lands in promotion and spam - Conatcts takes time to load

What problems is Flodesk solving and how is that benefiting you?

I thought Flodesk would solve my problems, but ultimately Flodesk increased my problems. My business suffered a lot because of Flodesk. After moving to Flodesk, my emails are landing into the spam and promotions tab, and the open rate decreased.

Small Business (50 or fewer emp.)
Feb 14, 2023
 Source
Overall Rating:
1.0
PJ
Pamela J.
Founder
Share
"flodesk review"
What do you like best about Flodesk?

nice designs, clean sorry not much more that I liked

What do you dislike about Flodesk?

terrible support, only offer private FB grp or email which takes min 24hrs to get an answer back. Well you can read all thru their tutorials but fair at best. Also pricey for what you get. not intuitive or experience isnt great. too much focus on the white space or as we call it form over function

What problems is Flodesk solving and how is that benefiting you?

its supposed to help me launch a course with a lead magnet but the process and order which to do so is tedious and not clear

Small Business (50 or fewer emp.)
Dec 30, 2021
 Source
Overall Rating:
1.0
DT
Doug T.
T
Share
"Flodesk is not a good email platform"
What do you like best about Flodesk?

The only good thing about flodesk was its initial beta price point. When I used it, I got it for half the advertised price. For those that use it, it isnt complicated for the most part.

What do you dislike about Flodesk?

Everything. They do not allow you to add fields to forms. You are limited to first name, last name, and email. You cannot collect texting numbers without rewriting the HTML code and tricking their database. The database has a phone field, it has an address field, you just cant use them. Also, Google scans keep saying they are using old Javascript code.

What problems is Flodesk solving and how is that benefiting you?

I am solving none. I have used nearly every email platform, and this is the worst I have ever used. The best benefit you can gain is to stay away! The price may be good but your marketing efforts will be hampered.

Small Business (50 or fewer emp.)
Jun 04, 2021
 Source
Overall Rating:
1.0
ZF
Zak F.
E
Share
"There is NO way I can ever recommend Flodesk to anyone"
What do you like best about Flodesk?

It's very pretty and the design was fairly intuitive

What do you dislike about Flodesk?

The customer service is abusive. One day I got a random form email (unsigned) about "suspicious activity" on my account. To keep my account open, they told me to delete thousands of contacts from my list. I promise you all of my contacts were valid. I asked to speak with someone on the phone before completing such a massive delete. They said they didn't have phone support. I asked one more time, trying to highlight the magnitude of what they were asking me to do. With that, Flodesk simply closed my account, refunded my money, and stopped responding to any of my emails. I've never felt so disrepected by a company before. I'm with MailerLite now, and they are the polar opposite! So nice and friendly and they offer live chat support, which is super nice.

What problems is Flodesk solving and how is that benefiting you?

I liked how intuitive the platform was (for the most part)

Small Business (50 or fewer emp.)
Jun 21, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I love Flodesk!"
What do you like best about Flodesk?

I love using Flodesk because it is super user friendly, yet also produces professional, yet beautiful e-mails for my newsletter subscribers.

What do you dislike about Flodesk?

I love the templates, I just with there were more! More e-mail template examples and more layout templates.

What problems is Flodesk solving and how is that benefiting you?

I needed an email template builder that was drag-and-drop style, yet also created professional, beautiful emails.

Small Business (50 or fewer emp.)
Jun 20, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Beautiful Layouts, Easy to Use"
What do you like best about Flodesk?

I love how easy and intuitive Flodesk is to use and how many beautiful and customizable templates there are to choose from. I also appreciate that you can copy previous emails and use them as a template to quickly and efficiently create new emails. I also have found the customer support to be friendly and helpful.

What do you dislike about Flodesk?

I don't have many negatives regarding using Flodesk. I haven't any other email platforms but I have no reason to shop around or switch. I would recommend Flodesk to anyone.

What problems is Flodesk solving and how is that benefiting you?

Flodesk makes it easy to create attractive emails quickly and efficiently. I appreciate how intuitive the email-building is, and how easy it is to customize the forms to get just the right look. I also like how easy it is to manage my subscriber list and tailor email sequences to different subscribers.

Small Business (50 or fewer emp.)
Jun 14, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I recommend flodesk to all of my clients"
What do you like best about Flodesk?

I've owned a business for 8 years (two different ones). There are a lot of emails that need to go to clients and flodesk is -hands down- the best one I've tried. I tell all my clients (also business owners) to switch to flodesk because it's easy to ise, beautiful, and seamless. I love the pop ups and workflows.

What do you dislike about Flodesk?

It used to be lack of analytics, but they fixed that and I have no complaints now!

What problems is Flodesk solving and how is that benefiting you?

I love their templates so that I don't have to come up with new newsletters all the time.

Small Business (50 or fewer emp.)
Jun 14, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"With Flodesk I want to send emails to my list all the time. It's beautiful and so easy to navigate."
What do you like best about Flodesk?

I really love the intuitive set up because I have had so many tech challenges with the free platform I was using before. With Flodesk I was able to figure out my first opt-in page and my workflow within 3 hours. The customer service care is also excellent.

What do you dislike about Flodesk?

The downside was the pricing which I did find slightly high for my stage of business but it's well worth it for how easy and inviting it is to use the platform.

What problems is Flodesk solving and how is that benefiting you?

It's so much easier than the other platform I used previously. It's easier to make my emails beautiful and to set up a workflow, making me want to connect with my audience more regularly than before.

Small Business (50 or fewer emp.)
May 01, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The most gorgeous, intuitive email marketing platform out there!"
What do you like best about Flodesk?

Simple, intuitive, affordable, very beautiful software. I love using Flodesk for my email newsletters! The templates are beautiful, they just released extremely robust analytics (that blew my Mailchimp account away), and it's very easy to use, even for baby beginners like me. When they added custom fields to their forms feature, I was able to start personalizing my emails which has increased my engagement rate quite a bit. I don't miss most of the features I used to have with Mailchimp because the pricing is comparatively low. I also use Checkout for selling a few of my design templates. I've made thousands in sales in just a few weeks, so that makes me a happy camper!

What do you dislike about Flodesk?

I would love to be able to connect more services to Flodesk without needing something like Zapier. They currently have limited integrations so I use Zapier for triggering emails from my online shop. It would be nice if there were more integrations included with my Flodesk subscription.

What problems is Flodesk solving and how is that benefiting you?

My Mailchimp email marketing used to be the biggest pain point in my business. My emails were ugly and they took me hours to put together. I dreaded sending email campaigns. Now, with Flodesk, it takes me only minutes to send out emails I'm proud of. I've even gotten quite a few replies from my subscribers over the years saying how much they love the look of my emails! I never thought I'd say it's fun to create emails, forms, and online sales funnels, but it is now thanks to Flodesk.

Small Business (50 or fewer emp.)
Sep 29, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Flodesk saves me so much time!"
What do you like best about Flodesk?

The automated customer journey emails are so helpful! It's so easy to learn and there are a ton of good tutorials.

What do you dislike about Flodesk?

The design templates can't be altered but you can still customize a lot.

What problems is Flodesk solving and how is that benefiting you?

I've been able to gain new email list subscribers by offering freebies.