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Wistia
4.6
(566)
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Wistia Reviews & Product Details

Wistia Overview
What is Wistia?

Wistia is a specialized video hosting platform designed to cater to businesses seeking to enhance their video content strategy. With its robust suite of tools, Wistia facilitates the creation, management, and analytics of video content, enabling users to capture audience engagement and generate leads more effectively. Its user-friendly interface and advanced features, such as customizable video players and in-depth viewer analytics, make it a preferred choice for companies aiming to leverage video for marketing, sales, and customer education purposes.

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Ask Questions about Wistia
What Wistia is best for?
How does Wistia compare to Vimeo?
What are the pros and cons of Wistia?
Wistia Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Ease of use
Beginner
Deployment Cloud / SaaS / Web-Based
Support Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Wistia Features
API Access
Ad Insertion
Adaptive Bitrate Streaming
Branding/White Labeling
Bulk Upload
Closed Captioning
Content Management
Customizable Player
DRM (Digital Rights Management)
Embedding Options
HD/4K Support
Live Streaming
Mobile Compatibility
Multi-Platform Support
Password Protection
Playlists & Channels
Privacy Controls
Social Sharing
Thumbnail Generation
User Permissions
Video Analytics
Video Chapters
Video Editing
Video Hosting
Video Monetization
Video SEO
Video Scheduling
Video Transcoding
Video Upload
Viewer Engagement Tools
Wistia Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 05, 2025
Wistia Logo
566 Wistia Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Nov 04, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Wistia does the job."
What do you like best about Wistia?

It's easy to upload videos and then use them on different platforms. I like how you can organize your videos by channel.

What do you dislike about Wistia?

It has very basic features. You can't edit your videos very much, so it's not very good for that.

What problems is Wistia solving and how is that benefiting you?

We use Wistia to create channels and host our videos. It's a good place to store them and see basic analytics about how they've performed.

Mid Market (51-1000 emp.)
Nov 04, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Wistia makes sharing and hosting easy"
What do you like best about Wistia?

The user interface is really easy to use

What do you dislike about Wistia?

It's a bit expensive for smaller organizations and teams

What problems is Wistia solving and how is that benefiting you?

Hosting and sharing videos privately

Mid Market (51-1000 emp.)
Nov 04, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Simple and Intuitive"
What do you like best about Wistia?

The customization features are very easy to navigate and get the end result I'm looking for.

What do you dislike about Wistia?

It's not as ubiquitous as Youtube so certain services won't accept a Wistia video link.

What problems is Wistia solving and how is that benefiting you?

Team-centered video creation and distribution. Helps our team better utilize our video content.

Enterprise (> 1000 emp.)
Nov 03, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Good Hosting"
What do you like best about Wistia?

I like. the quality of the hosting and ease of sharing/embedding. I also like that I can edit the video in the platform with a vast, but easy-to-use set of tools that require little onboarding.

What do you dislike about Wistia?

The archive feature still has some kinks to work out - when I search for assets, that indicator does not populate, which would be very helpful for record purposes.

What problems is Wistia solving and how is that benefiting you?

Wistia allows us to host and share videos in a way that doesn't require multiple platforms. It also allows multiple teams to contribute and manage assets in a way that doesn't interfere or slow down processes.

Mid Market (51-1000 emp.)
Aug 24, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great tool to host video content"
What do you like best about Wistia?

Really intuitive tool that allows you to host your video content in an easy format. Love the embed features and analytics. The embed feature allows us easily plug in our videos to our homepage while the analytics allow us easily see how videos are performing alongside where the drop off etc. is. I love the accessibility checklist - we've also ordered the human-generated captions a few times and they always come back quicker than expected and perfect

What do you dislike about Wistia?

Nothing too much to be honest! I think it's a great tool that does what it says it will!

What problems is Wistia solving and how is that benefiting you?

Helping us house all our video content in one place

Mid Market (51-1000 emp.)
Aug 19, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Amazing Video Tools Await"
What do you like best about Wistia?

I love the ease of storing and embedding video content on other platforms. In-app analytics and editing (trimming mainly) are very good!

What do you dislike about Wistia?

There is much I dislike about wistia. I trust that my content is secure and available when stored in Wistia.

What problems is Wistia solving and how is that benefiting you?

Wistia allows a single platform where all of our video content can be served from.

Mid Market (51-1000 emp.)
Aug 19, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great platform for content!!"
What do you like best about Wistia?

I love the simplicity ahen uploading and all the features that are customizable

What do you dislike about Wistia?

There not really anything particular to dislike, other than maybe having a better way to categorize and "subfolder" content

What problems is Wistia solving and how is that benefiting you?

Wistia is the center hub for all our business content. It's easily accessible to staff and allows for easy access

Mid Market (51-1000 emp.)
Aug 12, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to upload videos and Organize Projects"
What do you like best about Wistia?

It was very easy to upload my recorded videos and create a project. I also really like easy it is to find other content from my team. Having this clear organization has made it very easy to find a video, pull it, extract the info I need for content and keep moving.

What do you dislike about Wistia?

I could not figure out how to have my video autoplay after embedding it. I read over the help center but it just was not clear...but that very well could be my own user error.

What problems is Wistia solving and how is that benefiting you?

We are currently in the process of establishing more self-serve user content, and having a place to collaborate on videos is helpful! In the past few weeks, I have been able to quickly pull the links to my videos and send them to other team members for them to use in their projects. This has enabled our whole team to move a lot faster!

Mid Market (51-1000 emp.)
Aug 12, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Makes our website look great!"
What do you like best about Wistia?

Easy to embed videos and GIFs on our website

What do you dislike about Wistia?

Nothing in particular, everything works really well..love the latest video editing features too!

What problems is Wistia solving and how is that benefiting you?

The video embeds, editing and having a collaborative space where teammates can access videos is really helpful

Small Business (50 or fewer emp.)
May 24, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great service, very useful for sales/marketing"
What do you like best about Wistia?

Multiple options to configure the video experience - access, input capture, actions, design and embedding

What do you dislike about Wistia?

Adding integrations with 3rd party services

What problems is Wistia solving and how is that benefiting you?

Showing product demos, pitches, and client communications. Wistia is a great tool for sales & marketing.

Mid Market (51-1000 emp.)
Apr 25, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great product"
What do you like best about Wistia?

Easy to use, easy to allow access for contract employees to upload content, easy to share with team, doesn't show people other content like YT, simple interface, integrates well

What do you dislike about Wistia?

the price is a little more expensive than others and the editing tools are not as intuitive as others

What problems is Wistia solving and how is that benefiting you?

video storage, AB testing, editing, uploading new videos and content management

Mid Market (51-1000 emp.)
Dec 08, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great to host our company videos"
What do you like best about Wistia?

We use Wistia to house our HUNDREDS of online educational videos, along with marketing and social. It's easy to use, quick to upload and the customer service is top-notch. They also had fantastic articles to keep you updated on new features

What do you dislike about Wistia?

Honestly there isn't too much that I would change for Wistia. Maybe the cost for the amount of views or streams- it's a bit costly.

What problems is Wistia solving and how is that benefiting you?

We are able to stream so many videos with ease. It's a large part of the workings of our company and Wistia has held our hand through it all.

Small Business (50 or fewer emp.)
Aug 11, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"The best tool for B2B communications"
What do you like best about Wistia?

I love how fast and easy it is to use! Integration with Hubspot is a big win for us!

What do you dislike about Wistia?

So far, I haven't encountered any issues with the tool.

What problems is Wistia solving and how is that benefiting you?

Wistia allows us to deliver video content in real-time, record it, and customize it easily

Mid Market (51-1000 emp.)
Aug 10, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Wistia is great for b2b video storage and sharing"
What do you like best about Wistia?

Very very easy to use. Very nice branding options for when you share a video with a prospect or client and don't want it to appear on a site, but just in a personal window for them. Nice measurement capabilities.

What do you dislike about Wistia?

Still isn't always super clear when to use Wistia vs. YouTube, but the platform itself is amazing.

What problems is Wistia solving and how is that benefiting you?

Storing and sharing videos that you may or may not want to have on YouTube.

Mid Market (51-1000 emp.)
Aug 10, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Feature rich & Easy to use"
What do you like best about Wistia?

Tons of options for customization, sharing (including social media sharing), and integration. Very easy to embed videos on our sites or in Salesforce Pardot emails. Detailed reporting on views and engagements. Very stable platform -- never needed support. A strong value that keeps getting better over time.

What do you dislike about Wistia?

I honestly can't think of any issues or shortcomings.

What problems is Wistia solving and how is that benefiting you?

Wistia has given us a flexible platform for marketing through our videos.

Small Business (50 or fewer emp.)
Nov 11, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great solution for video Hosting"
What do you like best about Wistia?

Shows statistics on video consumption - what people watched and when we lost the majority of crowd

What do you dislike about Wistia?

Some of the UI is a bit confusing - copying vs. moving files and the use of the video channel vs. the projects

What problems is Wistia solving and how is that benefiting you?

We use it to host our technical training videos and see how our customer consume it

Mid Market (51-1000 emp.)
Aug 31, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great experience with Wistia."
What do you like best about Wistia?

Wistia integrates so well with our other systems, Marketo and Drupal.

What do you dislike about Wistia?

The cost is a bit high. Unlike YouTube, people can't stumble upon our videos. More control of a "channel" in Wistia would be beneficial.

What problems is Wistia solving and how is that benefiting you?

We use Wistia with a Marketo integration. It's great to be able to have our leads funnel through like that. We're realizing more about SEO.

Small Business (50 or fewer emp.)
Aug 29, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Very good platform"
What do you like best about Wistia?

Integrations. Easy to use and add content to websites

What do you dislike about Wistia?

The platform could have a more modern feel to it

What problems is Wistia solving and how is that benefiting you?

Benefit - being able to share and distribute video content

Mid Market (51-1000 emp.)
Aug 28, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great tool & experience"
What do you like best about Wistia?

Easy to upload and manage and organize videos

What do you dislike about Wistia?

Sometimes options for customizing the display of the video are a little hard to find

What problems is Wistia solving and how is that benefiting you?

Helping us create engaging content for our customers

Mid Market (51-1000 emp.)
Aug 28, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Makes life so much easier!"
What do you like best about Wistia?

Wistia makes publically sharing video files so much easier, better, more efficient, all of it. Project and channel sharing between different team members are simple, too. We use Wistia on a daily basis!

What do you dislike about Wistia?

Occasionally, getting the hang of processes can be a little tricky for new team members. There can be a bit of a learning curve, but I would hardly consider this a significant challenge or

What problems is Wistia solving and how is that benefiting you?

Wistia is our solution for large video file public sharing.

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