WooCommerce is the top choice for eCommerce businesses on WordPress. While it’s not a standalone site builder, it works seamlessly with the WordPress environment which makes it easy to use and simple, even for beginners. Anyone familiar with WordPress will find WooCommerce a great tool as they attempt to build out their site. WooCommerce works well with add-ons and integrations, with tools that include email marketing, social media selling, and one-click upsells. It does require basic coding know-how and developer insight as you scale the site, but learning the ins and outs of the platform ultimately makes management of the site so much simpler.
Capabilities |
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Segment |
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Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux, On-Premise Windows |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
The concepts and interface are easy. The catalog and store management are clearly separated. It's not doing anything weird, conceptually, so the learning curve is not too steep. There's a lot to learn, but the documentation is well written and brief, so it's not a huge chore.
It's very stripped down. User profiles are minimalist. There's no built in markdown event tool. The interface may not make sense if you haven't used a commerce platform before.
We're moving an existing ZenCart site to WooCommerce, for a better user experience on mobile phones. WooCommerce is easy to learn, and benefits from the WP admin.
Easy tool to start and grow a site from scratch. Lot of plugins available
Once you've reached a certain level, you need to have coding skills to keep growing. This can be frustrating as moving to another solution can be complicated. And lot of plugins have bad support or are not working well. The reporting is quite bad (no product feed, inventory list etc)
We needed a site to start selling online, without any money to invest in an agency. WorCommerce has been perfect for that.
Woo Commerce allows for many individuals to work on a website. Before it was difficult as you needed a more advanced level of web development leaving website updating to one or two people. Now when changes need to be made anyone can update the site. This has made for a more team environment. Working together to create a site has been great.
I wish there were more options for adding unique coupons. We only have a few options where I would like to offer customers a buy one get one 50% option. I would also like to pick and choose which products can have special coupons. This is the only negative I have found. However I am sure I could locate an additional plug in to help with this feature.
Now many employees can make website changes rather than just one person. Changes get made much quicker rather than when we worked with code . With code only a true web developer could work on the site. This caused many delays in getting the site functioning properly. Now when a customer calls and needs immediate assistance we are able to help them more efficiently than before.
Simple to use, a large community and many plugins developed.
it's suitable only for a small volume of traffic and sales. If you want a real shop, it is better to choose a CMS dedicated to Ecommerce, like Prestashop.
We've enjoyed WooCommerce since 3 years and have found it to be a solid e-commerce solution for our clients, who can not invest too much.
The integration into Wordpress is easy to use and works well
There is no option to bulk upload inventory into the system
We use it for all of our online retail sales, and have found it easier to reach new customers via the web
I like the customization the most. It also gives you more choices from other devs.
Some awesome features are for paying users only.
Cheap e-commerce site. With WooCommerce, I was able to develop more than 3 e-com sites without breaking my piggy bank.
WooCommerce had about all the information I needed to use for my website.
I disliked how difficult it was to plug in and use WooCommerce effectively in my website.
Traffic, Sales, Conversion all contributed to my website and analytics.
This application is key for small business that need an application to manage sales. It is easy to use, manage products and inventory. Many additional plugins that can add a variety of more functionality.
The mobile application is nice but needs more capabilities when managing orders and inventory.
Simple ordering software for small business. Easy to setup and use with every aspect.
It integrates seamlessly with Wordpress, it is a great plugin for any business.
The number of layers to get from the person donating the money to us then receiving is several steps.
We are able to receive donations through our website. The benefit is that it is simple and easy, with a clean look, which is important to those trying to donate money.
It's free and easy to set up. It offers a complete system and is open source, thus easy to customize. Also there are a lot of plugins/add ons available for the system.
I like using WooCommerce, but over time we got a couple of extra integrations. Right now it's hard to manage and if something breaks or does not work it's a little bit harder to find the cause and fix it.
Setting up several service part webshops for our company.
I like the ease to set up, input data and publish a product in minutes
Their layout is not so updated with the trends of the market.
It allows us to integrate our WordPress website, with our Learning Management Sistem in an e-commerce application used worldwide and for free
I like the flexibility of the wordpress platform and its ease of use.
The reporting is a bit on the weak side.
We utilize Woo Commerce on the majority of our customers e commerce websites.
I use WooCommerce for a few of my stores. It’s not 100% user friendly, but it’s close. It has amazing features that shopify and bigcommerce charge more for. You can download multiple free plugins to use with WooCommerce or pay a one time fee for the paid plugins. Compare that to a monthly fee like shopify and bigcommerce and it’s perfect for anyone on a budget.
There are a few things I dislike. Sometime the settings are confusing or not easy to find how to change something, but for the most part it’s easy to use and has a lot of possibilities.
It’s great for stores who are on a budget. But can still be used for more advanced stores. I like starting out each of my online stores with WooCommerce and until another platform proves to be more beneficial for that store.
WooCommerce is easy to use and functional.
There are a lot of options and it's not super user friendly about what some of those mean.
We use it to rent equipment.
WooCommerce's key point is that it is so simple and easy to use that everybody can use it and integrate it in his/her website in order to manage the orders. I would say that WC makes e-businessess easier to manage because it doesn't require too much time, they warn you when someone makes an order so all you have to do is accept it. Also, it's easy to add new products, as well as discounts, make reports, etc.
Nothing in particular, I think it is a very good selling platform with no mistakes. Just to say something, I can say that it is specially useful for beginners, but if you're already a consolidated enterprise, you might need something more powerful.
With WC we manage our orders. We créate our webpage with the store with Wordpress and WooCommerce and we are very happy with the result. With little effort we have great results.
When I first started using WooCommerce I was relatively new to Wordpress. WooCommerce was a great choice because its so popular, that it was very easy to find online tutorials for almost everything (specially if you choose a bundle host-woocommerce). Now that I know how it works I still like it because its very powerful.
Maybe the range of templates. As a start-up our products have evolved a lot and so, our site has to change accordingly. If Woocommerce had more templates this process would've been a lot easier. I'm not saying the templates they offer are bad, but I would like to see more.
If you are setting up an online store or pretty much any type of online business, woocommerce is probably suited for you. I think the best improvement we've seen thanks to woocommerce is our SEO position. Other solutions don't have as many options as woocommerce has regarding SEO.
It's all about the ecosystem. So many developers, theme designers, payment providers serve the Woocommerce community. You can buy whatever plugin you need ranging from subscriptions, memberships, logistics, stock management.
Frequent updates made and sometimes you and other plugins can't catch it up. You need to backup and have the command of the core settings.
It solves the problem of using a robust, scalable e-commerce core software. You can also import/export products easily.
I like how well it works with almost every wordpress theme out there. It is great for clients that dont want to pay monthly fees to have an ecommerce store.
It is pretty robust so it is hard to train clients on how to use it if they know nothing about wordpress.
Selling things online without paying a monthly fee is the biggest problem that this solves.
WooCommerce has many powerful features out-of-the-box with an attractive price tag, free! Set up your shop easily just by installing the plugin and the user-friendly screens allow for simple customization.
Customer account and purchase email templates are somewhat difficult customize unless you have experience with PHP.
Strengthening our online website to be integrated with e-commerce to drive sales online. We have been generating sales on the web in addition to direct-relationship marketing.
WooCommerce has provided me to opportunity to monetize the Guides I have produced as well as my professional services.
The integrations take a small amount of research effort to select and set up in just the right way for my business.
Selling Professional services often demands "give aways" that educate the potential customer so they can self qualify. WooCommerce provides a better way to qualify the customer by attaching a price to these "give aways" and lead them through the engagement process with a complete set of expectations.