How do you create a webinar funnel that converts?
A webinar funnel stands as an indispensable technique for achieving your marketing targets. Whether you’re introducing a fresh product, building an email database, or boosting product sales, this resource is nothing short of essential.
To make your webinar funnel work better and double your results, it must be finely tuned with particular elements. Findstack has identified six easy steps to help you plan your webinar sequence perfectly. So, let’s get started!
A webinar funnel is a marketing technique that allows you to attract potential participants and convert them into paying customers. In this case, a webinar acts like a lead magnet that captures and qualifies leads, similarly to a sales funnel.
To work effectively, a funnel for a webinar follows a series of steps to entice attendees throughout the buying process. They include the following:
This is how creating a webinar funnel might look.
An appealing and mobile-friendly webinar landing page is a must-have resource to ace your campaign. Why not check out this in-depth review of landing page builders to start on a firm footing?
According to Salesforce, 79% of leads slip through the cracks as marketers fail to convert them into sales. So what’s the solution? Webinar funnels.
A webinar can help you capture leads and convert them into sales. Because potential attendees provide their contact details during registration, a webinar funnel makes it a breeze to generate leads.
It’s possible to create interest in your online event and reach a wider audience through a webinar funnel. A captivating landing page with crystal-clear webinar topics and goals can convince more people to register for the event.
Your efforts to create a memorable webinar won’t go to waste. That’s because you can record the online meeting, share it with subscribers who can’t attend online, and display it on your website.
You can also repurpose the transcripts by creating eBooks, blog posts, etc. This enhances your SEO when searchers discover your webinar on search engine results pages (SERPs).
So how do you build a converting webinar funnel? Before we dive into the steps, note that you’ll end up with fewer participants than those who signed up.
That’s fine. Your webinar funnel’s main goal is to qualify your leads so you can attend to people who want to stay until the end of the program. And a conversion rate that is between 3.1% and 5% is still within the acceptable range.
Deciding on the webinar topic is one of the most important steps in building a webinar funnel. It must be a subject that’s wide enough to accommodate a large audience and rouse their interest. The discussion points should also be specific and relevant to your target group of people.
To ignite people’s desire to attend your online event, carry out some research to understand your potential participants. Do the following to grasp their pain points:
Planning webinars around topics that are relevant to your audience is a good place to start a webinar funnel.
The purpose of your webinar must be clear when you’re planning it. Ensure the content aligns with your audience’s interests, preferences, and needs.
Measuring and tracking the following webinar funnel metrics is essential:
Driving traffic to your webinar landing page to entice visitors to sign up for your online event is crucial. The more people who land on your registration page, the more leads and conversions you can have.
You can encourage potential participants to visit your web page by offering them a free webinar. Compared to a paid webinar, it can drive more traffic to your landing page.
a. Social media
There’s no doubt that social media greases your marketing campaign since 5 billion people use it worldwide. And the Pew Research Center says about seven in ten Americans use social media to network.
That’s why Renee Mack used her social media account to promote her webinar. Here are some positive things from the ad:
b. Email marketing
It’s also easy to raise awareness about your webinar if you have an email list. Have a look at the example below. The email works due to the following:
c. Leverage your website
Because you have an established brand with a website, you can use your internet site to drive traffic to your webinar sign-up page. It’s a good landing page because of:
Now that people have confirmed their registration, it’s time to run the webinar. And remember, the funnel for your online event has a clear process you need to follow to improve your conversions.
It starts with your landing page that directs visitors to your webinar registration page. As attendees log in during the event, you should welcome them. You must include a CTA link that leads participants to the purchase page and then another separate page where attendees can download your product.
So how do you host an unforgettable and highly engaging webinar? Here are some great ideas you can try:
You have put lots of effort into hosting your online event, so it’s a wise idea to turn it into an automated webinar. Also called an “evergreen webinar” or “on-demand webinar,” an automated online event is pre-recorded and shared at scheduled times.
It simulates an online event and keeps engaging an audience. You can use it to collect more leads and increase your conversions.
Not sure how to get started with automated webinars? Findstack helps you find the right webinar software for your business with our easy-to-read comparisons so you can narrow down your search and make a confident choice. See your best-ranked webinar tools or the browser all webinar vendors in the webinar category.
Pay attention to the following tips to leverage automated webinars:
If you get good sales during your conference, that’ll be a great achievement. Lucky you. But it’s also possible not to meet your goals, so you should make follow-ups.
Here’s why.
A study shows that 80% of salespeople need an average of five follow-up emails to close a deal. As a result, following up on your attendees is vital to ensuring you double your sales.
You should email them the resources they need to decide to buy your products in the follow-up email. Here’s what you must include.
If the prospect cannot attend the webinar, the follow-up email is particularly important.
You could still convert them into paying customers by sending them the webinar replay video. Ask additional questions in your follow-up email to get them to reply.
A webinar funnel is a handy sales tool that lets you promote your online event to woo potential attendees to sign up. It helps you capture and qualify leads, so you can boost your conversions and rock your sales goals.
With the right tools to build an appealing landing page and host a webinar, you can run a memorable conference. Findstack can come in handy by helping you find the perfect software to create a converting webinar funnel.