Lead generation software is a digital tool designed to automate the process of identifying, attracting, and capturing potential customers or leads for a business. It helps organizations streamline their marketing efforts by collecting data on prospects through various channels such as websites, social media platforms, and email, facilitating targeted marketing strategies. This software often includes features for analyzing lead behavior, scoring leads based on their engagement and likelihood to buy, and integrating with other sales and marketing tools to nurture leads towards conversion.
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