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Buffer
Streamline Your Social Media
4.3
(1,002)
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Buffer Reviews & Product Details

Buffer Overview
What is Buffer?

Buffer is a social media management platform that lets users schedule, publish, and analyze their social media content. Buffer offers content planning and creation tools and delivers comprehensive social media analytics, while at the same time supporting team collaboration and ensuring better consistency and efficiency for users’ social media strategies.

Company Buffer Inc.
Year founded 2010
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
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Buffer Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Buffer Features
API Access
Ad Campaign Management
Analytics and Reporting
Automated Posting
Brand Tracking
Bulk Upload
Campaign Management
Competitor Analysis
Content Calendar
Content Scheduling
Cross-Platform Publishing
Customer Engagement
Customizable Reports
Engagement Tracking
Hashtag Tracking
Image and Video Support
Influencer Tracking
Mobile App
Multi-Account Management
Performance Metrics
Post Publishing
RSS Feed Integration
Sentiment Analysis
Social Listening
Social Media Archiving
Social Media Monitoring
Target Audience Analysis
Team Collaboration
URL Shortener
User Permissions
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 10, 2025
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1,002 Buffer Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Nov 29, 2022
 Source
Overall Rating:
5.0
James G. avatar
James G.
Senior Executive Account Manager
Share
"Cover all your bases."
What do you like best about Buffer?

Buffer can post to social media on all platforms in one convenient location. I like that they also allow you to customize each platform with specific tags and hashtags that drive traffic to your posting.

What do you dislike about Buffer?

Uploading and posting images can be clunky. It would help to have a preview feature before the posting goes live.

What problems is Buffer solving and how is that benefiting you?

Posting to social media can be very time consuming. But for as allowed us to reduce the amount of time we spend in this activity.

Mid Market (51-1000 emp.)
Nov 01, 2022
 Source
Overall Rating:
5.0
Swapnil J. avatar
Swapnil J.
Talent Acquisition Specialist
Share
"Great resource for administration, scheduling and analysis of social networks without wasting time"
What do you like best about Buffer?

So far, we have done very well with Buffer; we use it to analyze, manage and schedule posts for the organization's social media accounts without hiccups. I like that it has such a simple user interface; mastering the system has taken very little time because all of its functions are easy to understand and get up and running. The configuration is simple, and they constantly apply improvements and updates that optimize its functionality.

What do you dislike about Buffer?

Various hashtags are not supported, and the analytics capabilities are good but still have some room for improvement.

What problems is Buffer solving and how is that benefiting you?

Buffer has everything we need to perform flawless and seamless social media management; all posts scheduled through this program have been published according to schedule. The functions it integrates are easy to use, it has even been straightforward to train new users, and the role-based access has made it easy for each user to perform their tasks properly without intervening in other processes.

Small Business (50 or fewer emp.)
Oct 28, 2022
 Source
Overall Rating:
5.0
Maitri C. avatar
Maitri C.
Social Media And Community Manager
Share
"Quick and Reliable for Social Networking"
What do you like best about Buffer?

The price makes it accessible for everyone while its effectiveness can't be denied! It's our recommendation as well - you'll find yourself thankful when managing your social networking accounts becomes easy with just one platform

What do you dislike about Buffer?

Glitches are my worst enemy when it comes to working on a project. While uploading multiple photos, there have been glitches. This should not be ignored as companies don't have enough resources for single projects, so we must tackle these issues quickly with attention given at every turn!

What problems is Buffer solving and how is that benefiting you?

What's not to love? With one place for almost all the features you need in your campaign, this powerful and interactive software is a must-have!

Mid Market (51-1000 emp.)
Oct 25, 2022
 Source
Overall Rating:
5.0
AA
Ashlie A.
Social Media Manager
Share
"I loved Buffer's management for social media and the Buffer Analyze option."
What do you like best about Buffer?

The management tool was really good. Very easy to schedule on multiple channels at the same time. The analytics with Analyze were the best for the money I've ever seen.

What do you dislike about Buffer?

Buffer was only for Social Media Management and Analytics. There wasn't anything available for email, ad spend tracking, SEO management, etc. My team might have been able to keep buffer if it was an all-inclusive tool.

What problems is Buffer solving and how is that benefiting you?

Buffer solved our problem of managing 10+ accounts easily and scheduling posts. Buffer Analyze made quarterly reports and metrics tracking incredibly easy and clear. Many metrics included percent change from the last period which was so useful and cut my report building time in half.

Mid Market (51-1000 emp.)
Aug 31, 2022
 Source
Overall Rating:
5.0
FM
Felicity M.
Quality And Risk Management Officer.
Share
"Buffer is my go-to social media management platform."
What do you like best about Buffer?

We have consistently used buffer for our social media management for the last 2years. Scheduling of post has been easier across our different social media accounts. I like the analytics offered by this application which are very helpful and aslo to see how each post is performing.

What do you dislike about Buffer?

Due to the security measures in Instagram platform. It's has been hard adding it to this application.

What problems is Buffer solving and how is that benefiting you?

Buffer offer the best services in social media management. Very user friendly and easy for users to schedule post. It's has more features than most of the products in the market and aslo their pricing is fair.

Mid Market (51-1000 emp.)
Aug 23, 2022
 Source
Overall Rating:
5.0
MG
Markus G.
Back End Developer
Share
"An incredibly well designed social media management platform."
What do you like best about Buffer?

Buffer allow us the ability to create and schedule content/post for multiple social media accounts. It's has very good analytics for every social medias profiles. Very helpful customer support and they are quick and responsive.

What do you dislike about Buffer?

Customer support has been very helpful when we have an issue . It's has been smooth using this application. We have no dislike.

What problems is Buffer solving and how is that benefiting you?

Buffer pricing is very affordable. It's accessible from anywhere. Customers support handles our issues professionally. Scheduling of posts is easy and we are able to manage multiple accounts at one place.

Mid Market (51-1000 emp.)
Aug 22, 2022
 Source
Overall Rating:
5.0
RM
Raya M.
Software Engineer
Share
"Buffer is a perfect tool for social media managers ."
What do you like best about Buffer?

Buffer ha been an amazing tool in getting our content out there. It enables us to connect to different platforms,create and schedule posts at one central place. I like also the overall analytics of each social media profile provided by this application.

What do you dislike about Buffer?

We are completely satisfied by the performance of this application so far. We have no dislike at the moment.

What problems is Buffer solving and how is that benefiting you?

Buffer enables us to simultaneously post on several social media networks with easy. It's simple to schedule post within a particular period. I like aslo it's fairly cheap to implement this application.

Mid Market (51-1000 emp.)
Aug 19, 2022
 Source
Overall Rating:
5.0
KB
Koen B.
Software Engineer
Share
"Best for post scheduling and social media monitoring."
What do you like best about Buffer?

Buffer is an extremely user friendly application. We use it often to schedule posts across our social media platforms. What I like most is the remainder of post which have not been successful sent.

What do you dislike about Buffer?

It's very reliable tool for social media management. We rarely encountere downtime. It's just a perfect product.

What problems is Buffer solving and how is that benefiting you?

Buffer enables us to schedule many post across the different social media platforms ahead of time. It's easy to use and configure.I like the remainder feature which work very well to notify us the posts that have not been successful sent.

Mid Market (51-1000 emp.)
Aug 16, 2022
 Source
Overall Rating:
5.0
FC
Freya C.
Data Analyst
Share
"Buffer makes social management easier."
What do you like best about Buffer?

Buffer is an easy to use content publishing platform. We are able to schedule posts to our different social media platforms in very great way. It's cheaper compared to other competitors inthe market.

What do you dislike about Buffer?

I have nothing against this application. It's has been serving us in very great way. It's great product I would like to recommend to other interested users.

What problems is Buffer solving and how is that benefiting you?

Buffer has enables us to monitor all our social media platforms at one place. It's easy to schedule post using this application. Buffer is aslo very affordable social media management application.

Mid Market (51-1000 emp.)
Aug 16, 2022
 Source
Overall Rating:
5.0
AG
Archie G.
Information Security Specialist
Share
"Best tool for all your social media accounts management."
What do you like best about Buffer?

Buffer is an important tool for the management of all your social media accounts. Easy to pre-schedule posts in advance across all your social media platforms. It's aslo easy to track engagement and analytics of your posts.

What do you dislike about Buffer?

Buffer is very useful application when it comes to social media management. It's easy to use and very user friendly. Since Implementation it's have been running very smoothly.

What problems is Buffer solving and how is that benefiting you?

Buffer has been excellent tool to manage all our social media platforms at one place. Easy to schedule post to all platforms at the same time. It's aslo enables us to see engagement and analytics of the different posts we have posted.

Small Business (50 or fewer emp.)
Jul 28, 2022
 Source
Overall Rating:
5.0
MM
Mary M.
Marketing Coordinator
Share
"Very intuitive, easy to use"
What do you like best about Buffer?

Quick and easy to enter posts and graphics. Can do all at the same time.

What do you dislike about Buffer?

I haven't found anything I dislike yet about it

What problems is Buffer solving and how is that benefiting you?

Loading all social posts/pictures once to go on all platforms, saving time

Small Business (50 or fewer emp.)
Jun 07, 2022
 Source
Overall Rating:
5.0
Joel R. avatar
Joel R.
Customer Service Clerk
Share
"Even the free access has plenty for small businesses"
What do you like best about Buffer?

The new beta calendar option let me easily move my posts around. It is visually okay. The features are easy to use and easy learning.

What do you dislike about Buffer?

The set up for time of posting is clunky and there is some premium features that should be free, as you see them in the calendar but not in other pages.

What problems is Buffer solving and how is that benefiting you?

Buffer is perfect to tell me if a tweet is too long or if the picture selected for Instagram isn't the good size.

Enterprise (> 1000 emp.)
May 07, 2022
 Source
Overall Rating:
5.0
Sunil B. avatar
Sunil B.
Associate Director Digital Marketing
Share
"Buffer - A Powerful Social Media Suite"
What do you like best about Buffer?

User Interface (UI) is extremely immersive in nature that makes experience flawless and engaging. The browser extension is another useful plugin that makes life of social media manager a bit easy.

What do you dislike about Buffer?

Social media accounts get frequently de-linked that calls for repetition of efforts to connect them

What problems is Buffer solving and how is that benefiting you?

Centralised dashboard to manage all my social media accounts. Tracking the brand handle mentions and analytics

Small Business (50 or fewer emp.)
Apr 21, 2022
 Source
Overall Rating:
5.0
NI
Nathan I.
Principal
Share
"Buffer is my go-to solution for automated social media publications"
What do you like best about Buffer?

I love Buffer's suite of automated social media publication tools, specifically, I've integrated Buffer with my and my customers' WordPress websites and then Buffer recognizes when a new post, page, or product is published on the website and automatically pushes the associated Title, Featured Image and Excerpt to my and my company's LinkedIn, Facebook, Twitter, Pinterest, and Instagram accounts at times recommended by Buffer as peak viewing times for each platform respectively. Buffer handles all of the social media post formatting, images included, as well as the shortened backlinking URLs. Buffer alerts me via email if a social media post failed to publish and enables a quick resolution of any issues and re-queing of the post. Additionally, I have the capability of resorting the posts thereby enabling unique content to be published between my corporate and personal social media accounts within a particular platform.

What do you dislike about Buffer?

Buffer handles all of the traditional social media platforms, LinkedIn, Facebook, Twitter, Instagram, and Pinterest. However, it does not yet handle the newly emerged social media platforms such as Parler, Gettr, MeWe, etceter. As I have potential customers / audience on those platforms, I need their APIs to be extended to be more inclusive of these new social media platforms.

What problems is Buffer solving and how is that benefiting you?

Staffing has become an issue within my business. Consequently, the social media publication automation offered by Buffer has allowed me to free up my existing staff to perform other higher-value activities other than copying and pasting our published article content into the several social media platforms. As mentioned before, this value will be greatly increased once Buffer supports automated publication to the emerging social media platforms.

Small Business (50 or fewer emp.)
Apr 19, 2022
 Source
Overall Rating:
5.0
AH
Abby H.
A
Share
"Great for small scale social media scheduling"
What do you like best about Buffer?

The free version of buffer allows 10 scheduled posts, and even includes twitter and linked in. That's enough for some people!

What do you dislike about Buffer?

If you need to schedule many accounts, it gets expensive.

What problems is Buffer solving and how is that benefiting you?

Buffer allows me to simplify my work week and keep clients happy by having their content go out on time!

Enterprise (> 1000 emp.)
Mar 24, 2022
 Source
Overall Rating:
5.0
Oluwaseun A. avatar
Oluwaseun A.
Senior Digital Marketing Specialist
Share
"We are engaging better on social media."
What do you like best about Buffer?

The ability to track our performance across major social media platforms in real time ,is what I find most interesting about my Buffer experience. The aforementioned is very critical to my organisation , when it comes to measuring the impact of our marketing campaigns and highlighting areas of strength and weaknesses in how we are engaging customers on all social media platforms where we have a presence.

What do you dislike about Buffer?

Buffer didn't use to support recent social media platforms like Tik-tok and Snapchat. This has since changed and we are now effectively taking advantage of the inherent benefits available on recently popular platforms , like those mentioned above, especially as it relates to connecting with the younger generation.

What problems is Buffer solving and how is that benefiting you?

Buffer has allowed me plan ahead of time for every activity around social media marketing and engagement within my company, using important automation features such as its scheduled publishing and engagement tool.

Small Business (50 or fewer emp.)
Mar 17, 2022
 Source
Overall Rating:
5.0
AB
Aditya B.
Intern
Share
"A good tool for start-ups to use social media to the best possible way"
What do you like best about Buffer?

The tools easy to use due to its simple interface. I had tried hootsuite as well but upon comparison... I loved buffer more due to user friendly interface

What do you dislike about Buffer?

Nothing as of now. Being a student i agree to the fact that we need to pay as well and good things with better features do come with a price. Nothing for now

What problems is Buffer solving and how is that benefiting you?

Problems that were solved is i had easy life on my internship as i would just schedule the posts and sleep without worrying about my manager Calling me on why hasn't the post not up on the social handles yet.

Small Business (50 or fewer emp.)
Mar 11, 2022
 Source
Overall Rating:
5.0
GP
Greg P.
Administrator
Share
"Curate and Schedule"
What do you like best about Buffer?

I like to use Buffer to curate content that I can then schedule to post to all my social media. I love being able to schedule all of my posts out for a week or more then I don't have to worry about what to post each day!

What do you dislike about Buffer?

Connecting all of your accounts can be a bit tricky. Some of the features such as analytics are premium features.

What problems is Buffer solving and how is that benefiting you?

Buffer frees up a lot of time for me by allowing me to schedule my social media posts in advance rather than spending time each day on posting to social media.

Small Business (50 or fewer emp.)
Mar 03, 2022
 Source
Overall Rating:
5.0
AA
Adel A.
Ceo
Share
"Buffer is a great tool to manage publishing to all your social media accounts"
What do you like best about Buffer?

Buffer is a great and easy tool to manage publishing to all my business social media accounts in a few easy steps and I also like that they always improve the platform with different integrations

What do you dislike about Buffer?

just few things i don't like same as some platforms i just got a reminder to publish my post instead of automatically publishing the post I think its only need more improvements at Apis

What problems is Buffer solving and how is that benefiting you?

it saves a lot of time to manage different social media platforms as I prepare the post one time and Buffer post for all of them in just one action , so it saves more time and effort

Small Business (50 or fewer emp.)
Feb 25, 2022
 Source
Overall Rating:
5.0
RB
Raven B.
Communications Coordinator
Share
"Timesaver, great support in communication with a 10-20 people team from different locations."
What do you like best about Buffer?

I love the authorizing a post feature. gives an easier way to get things approved or denied when in different locations. Buffer makes it easier posting to multiple platforms at the same time. If one post needs to hit multiple platforms Buffer is the software for that. Buffer gives our team to connect better giving each other feedback on things that need to be updated. We used to have to call or email our opinion about something then wait for the person to make the corrections an email us. Now we can suggest, get notified of the new update and review it. Buffer makes it easy figuring out posting for a campaign and having all the posts in one location if someone else is working on another piece of the campaign. There Help Center is amazing, they have a variety of videos and resources to help in what you may need support in. The benefits that I have realized is the campaigns, that if there are multiple different pieces to acampaign and a lot people are responsible for a piece it makes it easier to add a post in the campaign schedule to see how it flows. If it doesn't work than we can rework it and make it flow much better to have more meaning behind it.

What do you dislike about Buffer?

I honestly don't have many complaints. The only thing that I think they are working on but I still have some issues with is failed post. If your someone that needs a straightforward interface this may be a little confusing at first to learn but they do have great help center that will help improve your knowledge. It works for the things that my organization needs and we are gratedul for that. The only thing that may need to improve is support sometimes I would love a quick little chat box that can point me in the right direction if I can't easily find the answer to my question in there help center.

What problems is Buffer solving and how is that benefiting you?

I'm not currently working on solving problems with Buffer. It feels that they know what they are doing and try to improve for their customers. Buffer has really good support that helps solve issues quickly.

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