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Ecwid Logo
Ecwid
Effortless Online Store Creation
4.8
(382)
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Ecwid Reviews & Product Details

Ecwid Overview
What is Ecwid?

Ecwid stands out in this category because of how easy to use the platform is. It’s easily one of the most adaptable, which means users can quickly start selling products online. Ecwid is also not a standalone builder, but it does work with a range of platforms, including WordPress. On this platform, you can customize your checkout experience, integrate key apps to help you scale, and even manage your store on the move.

Company Ecwid, Inc.
Year founded 2009
Company size 51-200 employees
Headquarters Encinitas, California, United States
Social Media
Ecwid Categories on Findstack
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Crevio
Sponsored
5.0
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$29.00/month
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Ask Questions about Ecwid
What Ecwid is best for?
How does Ecwid compare to Shopify?
What are the pros and cons of Ecwid?
Ecwid Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Chromebook, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Ecwid Pros and Cons
Pros
  • Simple enough to plug into your existing websites
  • Lots of customization options
  • Great for adding extra integrations and features
  • Manage your store on the move with a mobile app
  • Various payment processing options
Cons
  • Not a standalone site builder
  • Limitations to the free plan
Ecwid Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Mobile Optimization
Multi-Currency Support
Multi-channel Selling
Multi-language Support
Order Management
POS Integration
Payment Processing
Product Management
Product Recommendations
Reporting & Analytics
Returns Management
SEO Tools
Security Features
Shipping Management
Social Media Integration
Subscriptions Management
Tax Management
Third-party Integrations
Ecwid Media
Ecwid 0
Ecwid 1
Ecwid 2
Ecwid 3
Ecwid 4
Ecwid Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 06, 2025
Ecwid Logo
382 Ecwid Reviews
4.8 out of 5
Small Business (50 or fewer emp.)
Oct 01, 2021
 Source
Overall Rating:
5.0
DF
David F.
Teacher
Share
"Easy & effective"
What do you like best about Ecwid?

How easily I can develop a site and start selling within a couple of hours.

What do you dislike about Ecwid?

For some people with more website design knowledge, some of the builder features may seem limited.

What problems is Ecwid solving and how is that benefiting you?

Selling, sharing, and growing my business.

Small Business (50 or fewer emp.)
Oct 01, 2021
 Source
Overall Rating:
5.0
MW
Morgan W.
Owner
Share
"A Very satisfied business woman"
What do you like best about Ecwid?

The User interface and customer service.

What do you dislike about Ecwid?

I dont really have a dislike at the moment

What problems is Ecwid solving and how is that benefiting you?

Central Place to direct sales traffic

Small Business (50 or fewer emp.)
Sep 30, 2021
 Source
Overall Rating:
5.0
KA
Kevin A.
Design & Marketing Manager
Share
"Excellent online store system"
What do you like best about Ecwid?

You get a lot of features for your money – more per price-tier than many other systems – and it's very reasonably priced. Integration and basic customisation is simple if you know CSS and HTML. There's also plenty of apps to plugin to increase a store's features, many of them free. The shining stars of Ecwid, though, are its support staff, who are knowledgeable, very helpful, and able to fix 90% of issues. If they can't help immediately, they'll go away and work on it, emailing a solution when they have one.

What do you dislike about Ecwid?

Some apps require subscriptions that can increase costs considerably over a few months or a year. Some basic features that could easily be integrated for free are provided by paid-for apps, which can add to the cost. More powerful features or integrations in the shop itself will require your own developer, or you'll need to pay the Ecwid dev team, which can also increase costs. The code snippet to insert a whole store section in your own website could have a greater degree of customisation to allow better integration, and a more feature-rich user experience.

What problems is Ecwid solving and how is that benefiting you?

With Ecwid, the e-commerce side of our website is taken care of with minimum hassle on our part: we can offer a fully featured store without needing coding and dev experts in house to keep it running. We've benefited from increased sales and better feedback, as we can offer a greater range of products and services, with a modern, secure, easily navigable store for our customers.

Small Business (50 or fewer emp.)
Sep 30, 2021
 Source
Overall Rating:
5.0
CB
Charlotte B.
Illustrator
Share
"Best E-commerce platform"
What do you like best about Ecwid?

I find the platform very easy to navigate, and the customer service has been fantastic whenever I have required assistance with anything. I find the subscription tariffs very fair. I think the options for having product categories, custom postage options for each product and indiviudla item variations very easy to use and clear for the customers visiting your website also

What do you dislike about Ecwid?

I can't afford the plan above the one I am currently on - but that isn't really a criticism of Ecwid!

What problems is Ecwid solving and how is that benefiting you?

With Ecwid I was able to break away from Etsy and start my own website whereby I don't have third-party seller fees and spend time and money advertising my own website rather than paying for ads to send people to Etsy's website!

Small Business (50 or fewer emp.)
Sep 30, 2021
 Source
Overall Rating:
5.0
RF
Rachael F.
Baker
Share
"Great for small, start up businesses"
What do you like best about Ecwid?

The user interface is clean, simple and easy to use.

What do you dislike about Ecwid?

I wish there was a delivery option to define price by miles/distance.

What problems is Ecwid solving and how is that benefiting you?

Keep payments simple and in one place. Keep track of orders.

Small Business (50 or fewer emp.)
Sep 30, 2021
 Source
Overall Rating:
5.0
BW
Ben W.
Director
Share
"Swan-Radio Review of ECWID - Excellent value for money with error free processing"
What do you like best about Ecwid?

Easy to use, Easy to integreate with website & social platforms

What do you dislike about Ecwid?

Having to upgrade to get some premuim benefits

What problems is Ecwid solving and how is that benefiting you?

Easy itegration with website. Works effortlessly

Small Business (50 or fewer emp.)
Sep 30, 2021
 Source
Overall Rating:
5.0
Pawel S. avatar
Pawel S.
Senior Webdeveloper
Share
"Excellent webshop for small businesses"
What do you like best about Ecwid?

Easy to set up, requires little effort to maintain and very cheap compared to competitors

What do you dislike about Ecwid?

The buy buttons could offer a little more flexibility and customization, cross selling is hard to implement in external websites

What problems is Ecwid solving and how is that benefiting you?

Quick E-Commerce setup for a small business, selling takeaway food for a restaurant

Small Business (50 or fewer emp.)
Sep 30, 2021
 Source
Overall Rating:
5.0
MS
Manuel S.
Business Owner
Share
"ECWID, Value, User Friendly, Great Customer Support. All that's needed for the perfect Online Store!"
What do you like best about Ecwid?

I've Been Using Ecwid for a number of years now to run my online store. I really Like that it's good value, they are always adding new features and exiting new apps. I beleive its just whats needed to run the perfect online store. The Customer service is outstanding. Proffesional, friendly and always helpful with solutions and providing guidance when needed. The Platform is easy to navigate and very user friendly. They also have a great iOS and Android app where you can run your online store on the go. You can Set shipping costs according to many factors such as according to customers region, postal code and even by map! I highly reccomed ecwid to anyone wanting to start there onine store very customisable and poweful eccomerce system. You will Love it. I do :)

What do you dislike about Ecwid?

Nothing, I cannot Fault it in any way. Just Great all round

What problems is Ecwid solving and how is that benefiting you?

I dont need to be at a computer at all times. Im mostly on the go and being able to still run the store via the mobile app is amazing and has been a good advantage. Csv import and export as well as Bulk product listing tool has saved be a lot of time. I was also able to add my store with just some script to any existing website without the need to start over from scratch

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
NB
Nigel B.
Ceo/Founder
Share
"Ease of use and the excellent support from the team at Ecwid, make for an excellent product!"
What do you like best about Ecwid?

Dashboard design is so simple to use as it has all the information that I need.

What do you dislike about Ecwid?

To be honest, nothing really, as everything is done for me.

What problems is Ecwid solving and how is that benefiting you?

The ability to track exactly what my customer is doing is of paramount importance.

Small Business (50 or fewer emp.)
Jan 26, 2021
 Source
Overall Rating:
5.0
Sufyan Z. avatar
Sufyan Z.
Regional Sales Manager (Oracle Saa S, Paa S, Iaa S)
Share
"My Business and Ecwid"
What do you like best about Ecwid?

I have a fashion/clothing brand in Pakistan. The most important factor here is availability of shopping cart (product catalogue) at various channel with minimal customization on each channel. Ecwid gives me website, facebook, Instagram and other out of the box platform integrations.

What do you dislike about Ecwid?

The modular enehcements are a bit annoying. Like it can easily add invoice customization and order editing in basic modules but you need to buy additional which is a bit annoying. Instagram for business is not present here in Pakistan which is also a problem. Also limited out of the box platform for payment integration in Pakistan.

What problems is Ecwid solving and how is that benefiting you?

As I told you I have a small business and although i am from technology world but my expertise are technology sales. So when it comes to implementation i have a beginner status. Ecwid is so simple to deploy that me with no real technical background easily can deploy, run and manage Ecwid as per my needs.

Small Business (50 or fewer emp.)
Jan 09, 2021
 Source
Overall Rating:
5.0
Jason L. avatar
Jason L.
Ceo, Founder
Share
"For everything it has to offer, ECWIOD is incredibly easy to set up. Highly recommend!"
What do you like best about Ecwid?

The ease of setup and the integration possibilities. The setup has you going through steps which make it clear what part of the store is being set up so you don't get overwhelmed. After the store is setup, you get tips over time on how to make the store better, which once again makes for a good drip-feed of information so you don't get overwhelmed. A very good experience. On top of that, the integration is as easy as copying an embed code and it seamlessly integrates with your website. A lot of companies advertise this seamlessness, but in reality it is very hard to achieve without coding. This does it.

What do you dislike about Ecwid?

I have encountered no serious issues I dislike so far. The more advanced features like a multilingual store are behind a subscription upgrade, but they are fair. For myself I am just in a tri-lingual region, but a regular store would be doing really well if they transitioned into a multi-language store, so it makes sense that these more advanced features are part of a higher subscription fee.

What problems is Ecwid solving and how is that benefiting you?

I now have a webshop that is completely integrated on my website. You can't tell that it is an external shop. I used to have a webshop that would open up in a complete different page/tab. Now my webshop is just part of my website and matches the design and colors as well. And as stated earlier, the integration is as easy as copy/pasting an embed code.

Small Business (50 or fewer emp.)
Dec 22, 2020
 Source
Overall Rating:
5.0
IK
Iryna K.
Founder
Share
"Ecwid - great experience!"
What do you like best about Ecwid?

I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.

What do you dislike about Ecwid?

Was one moment, but I wrote to the support team and they fixed my problem. For now I'm totally happy.

What problems is Ecwid solving and how is that benefiting you?

Ecwid helps me to save my money. And to reach my customer in proper way.

Small Business (50 or fewer emp.)
Dec 03, 2020
 Source
Overall Rating:
5.0
MH
Miquell H.
Founder
Share
"The Very Best Out There!!"
What do you like best about Ecwid?

The customizable features of the storefront are superb along with the ease of creating products and specializing each of them. I have found no other e-commerce platform that has the ease of the store setup.

What do you dislike about Ecwid?

I have yet to find something that I dislike about this platform.

What problems is Ecwid solving and how is that benefiting you?

Ecwid takes the load off of high incoming sales. Once everything is setup, you can then automate it as well. My customers immediately get notified of their purchase and shipping status, along with being connected to my membership site because Ecwid works with Zapier.

Small Business (50 or fewer emp.)
Nov 21, 2020
 Source
Overall Rating:
5.0
LB
Linda B.
Founder
Share
"Great eCommerce site for building a new company"
What do you like best about Ecwid?

I’m very impressed with the ease of setting up my boutique with Ecwid. The free package is a great starting platform. The support team have been incredibly helpful, informative and quick when I’ve had the odd query - 10/10 for customer service. The suggested use of free apps to tailor make your website are super helpful and well worth using. Another enormous plus are the tutorials on so many areas of how to get the best out of Ecwid, with numerous helpful videos. Great regular blogs too which provide insightful ways to enhance and build your business. In summary, I’m really pleased I chose Ecwid as my business website.

What do you dislike about Ecwid?

Some basic actions require an upgrade from Venture, such as being able to write myself a note on an order ie separate emailed information from customer that I can’t add to the order; using post its is ok in the short term on paper invoice but this is a basic action that would be very helpful if it were part of the Venture package.

What problems is Ecwid solving and how is that benefiting you?

I’m not an IT guru, so having a ready made platform was far more manageable than setting up a website from scratch. Ecwid layouts provide a professional look I was looking for, many, like mine, are free. Ecwid saves a lot of time: 1. Ease of integrating a choice of customer payment systems 2. Ecwid’s analytics provided on the dashboard are quick to digest 3. Great way to speed up products being in my boutique with copying products, dragging photos into listings (far quicker than hunting them out and adding) 4. Customer listing and options for promotional emails, setting up coupons (discounts), site editing etc are a breeze

Small Business (50 or fewer emp.)
Oct 19, 2020
 Source
Overall Rating:
5.0
HI
Henry I.
Founder
Share
"Using Ecwid easy guidance template to build my website."
What do you like best about Ecwid?

Ecwid makes the process of building my online business much more simpler

What do you dislike about Ecwid?

Slow response to queries and QUESTIONS FEEDBACK

What problems is Ecwid solving and how is that benefiting you?

Apps in Ecwid store some not working and Ecwid not doing enough to address these concerns timely.

Small Business (50 or fewer emp.)
Oct 13, 2020
 Source
Overall Rating:
5.0
JS
Juan C S.
Founder
Share
"Perfect fit from Startups to Pro Ecommerce Businesses"
What do you like best about Ecwid?

Ease to manage, friendly and stable. The platform allows us to do from beginner style things, to pro status. The add ons that different developers offers, are ok, many in differtent languages. The Marketin App Kliken, is ok, but it could be deepened since it's a very powerful tool, but as it's configured on Ecwid, it's very basic.

What do you dislike about Ecwid?

Our company has received down status from the front end, and for it to be an eCommerce platform, you can't have downtime for more than a few minutes. Also support is not that fast, for our queries. Features as Monthly Subscription Options should be available, now that;s a trend more than ever.

What problems is Ecwid solving and how is that benefiting you?

We've worked around a centralized eCommerce platform, that allows us to satisfy every worldwide customer. Our sales now are centralized with the platform, and we switched our business approach, to be 100% online sales, Covid helped this a lot to grow about eCommerce.

Small Business (50 or fewer emp.)
Sep 07, 2020
 Source
Overall Rating:
5.0
AK
Amy K.
Founder
Share
"Excellent!"
What do you like best about Ecwid?

This will be the third website I have tried and it is the easiest to use! Everything is very easy to use and adjust! I am not that computer literate and I have found that this add to cart website is very easy for me to navigate!

What do you dislike about Ecwid?

The only thing I have found hard to learn is changing the wording for emails. You need to go into a certain area and try and figure out how to adjust the wording for confirmation, processing emails.

What problems is Ecwid solving and how is that benefiting you?

I have found that using Ecwid has really increased my production time. I am not dealing with customer requests as I am able to list all my options on the website and not have to send individual pictures to each customer and repeat myself a few hundred times to every person!

Small Business (50 or fewer emp.)
Aug 10, 2020
 Source
Overall Rating:
5.0
KS
Kara S.
Founder
Share
"Easy to use and very efficient. Plug and play!"
What do you like best about Ecwid?

How easy it is to add products and plug it into my WordPress site! It's really nice to be able to get to all the settings right within my WordPress admin area. I can log in to Ecwid itself but I can also save time I just do everything from within WordPress. I like how easy it is to enable and disable products.

What do you dislike about Ecwid?

I wish there was a little easier way to configure shipping but shipping is tricky to configure with any ecommerce plugin. I wish there was a way to add extra weight for packaging items. I also wish there was a way to add video to the product photo gallery.

What problems is Ecwid solving and how is that benefiting you?

Making it efficient to get my products on my site. It's quite easy with Ecwid. I've used others before and this was a breeze (which saves me time!). I'm also a web developer and have used other WordPress plugins and I was surprised how easy Ecwid was to implement and get things going. I'll be recommending this as a standalone and as a plugin to extend WordPress. I also wish there was a way to schedule the product to be enabled (or have it go live). That would be a great feature. For my business, I tell my enewsletter sign ups when my shop will go live. I can get everything ready but then I need to go and enable everything at once. It would be nice to set that time. It's not hard now because the enable/disable toggles are right there in the product listing but it would be nice not to have to be at my computer to enable them.

Small Business (50 or fewer emp.)
Jul 31, 2020
 Source
Overall Rating:
5.0
SF
Shaun F.
Founder
Share
"ECWID REVIEW"
What do you like best about Ecwid?

THE THINGS THAT I LIKE BEST IS THAT ECWID IS INEXPENSIVE. I PAY $15.00 A MONTH FOR 100 PRODUCTS OR SERVICES THAT YOU CAN ADD TO YOUR STORE. I ALSO LIKE HOW YOU CAN DESIGN OR STORE WITH FREE WIDGETS. ALSO WITH ECWID IT ALSO WORKS WITH SQUARE AND STRIPE FOR YOU PROCESSING CREDIT CARDS. I LIKE HOW YOU CAN IMPLEMENT INVOICES AND PURCHASE ORDERS. ECWID IS THE SHOPPING CART THAT I CONTINUE TO USE AND IS VERY SATISFIED WITH THE OUTCOME OF THIS COMPANY.

What do you dislike about Ecwid?

NOTHING. ECWID IS THE BEST SHOPPING CART SOFTWARE TOOL FOR ANY BUSINESS FROM BEGINING TO ADVANCE.

What problems is Ecwid solving and how is that benefiting you?

FIRST OFF ALL I AM SAVING $100.OO FROM THE OTHER LEADING SHOPPING CARTS OUT THEIR ON THE INTERNET. SAVING MONEY IS BETTER FOR YOUR BUSINESS AND IT LETS YOU USE OTHER MONEY FOR YOUR BUSINESS TO SURVIVE THE EPIDEMIC TIME IN THE NATION.

Small Business (50 or fewer emp.)
Jul 27, 2020
 Source
Overall Rating:
5.0
Дмитро . avatar
Дмитро .
Co Owner & Cmo
Share
"Great Job"
What do you like best about Ecwid?

Well done guys! Ecwid is easy and powerful platform. I have started to use it in February 2019. Since that time Ecwid has been grown a lot!

What do you dislike about Ecwid?

Nothing, I am absolutely satisfied. Thanks guys

What problems is Ecwid solving and how is that benefiting you?

I have a great sales

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