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Ecwid Logo
Ecwid
Effortless Online Store Creation
4.8
(382)
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Ecwid Reviews & Product Details

Ecwid Overview
What is Ecwid?

Ecwid stands out in this category because of how easy to use the platform is. It’s easily one of the most adaptable, which means users can quickly start selling products online. Ecwid is also not a standalone builder, but it does work with a range of platforms, including WordPress. On this platform, you can customize your checkout experience, integrate key apps to help you scale, and even manage your store on the move.

Company Ecwid, Inc.
Year founded 2009
Company size 51-200 employees
Headquarters Encinitas, California, United States
Social Media
Ecwid Categories on Findstack
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5.0
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$29.00/month
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Ask Questions about Ecwid
What Ecwid is best for?
How does Ecwid compare to Shopify?
What are the pros and cons of Ecwid?
Ecwid Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Chromebook, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Ecwid Pros and Cons
Pros
  • Simple enough to plug into your existing websites
  • Lots of customization options
  • Great for adding extra integrations and features
  • Manage your store on the move with a mobile app
  • Various payment processing options
Cons
  • Not a standalone site builder
  • Limitations to the free plan
Ecwid Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Mobile Optimization
Multi-Currency Support
Multi-channel Selling
Multi-language Support
Order Management
POS Integration
Payment Processing
Product Management
Product Recommendations
Reporting & Analytics
Returns Management
SEO Tools
Security Features
Shipping Management
Social Media Integration
Subscriptions Management
Tax Management
Third-party Integrations
Ecwid Media
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Ecwid 1
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Ecwid Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 08, 2025
Ecwid Logo
382 Ecwid Reviews
4.8 out of 5
Small Business (50 or fewer emp.)
Jun 09, 2020
 Source
Overall Rating:
5.0
IM
Ivan M.
Founder
Share
"The "less is more" amazing e-commerce solution"
What do you like best about Ecwid?

ECWID is by far the most advanced (and easiest) platform I have used to create an online store. But the best part about ECWID, is their outstanding customer service.

What do you dislike about Ecwid?

Sometimes some features will be missing, its ok tho, their team is always willing to help (and they find correct answers!)

What problems is Ecwid solving and how is that benefiting you?

I wanted to advertise on Google Shopping, but all the e-commerce platforms are very "pricy" for what I needed. ECWID has the ultimate solution for this.

Small Business (50 or fewer emp.)
Jun 01, 2020
 Source
Overall Rating:
5.0
GO
Garrett O.
Founder
Share
"Ecwid is an excellent platform to host your website, highly recommended"
What do you like best about Ecwid?

Ecwid is affordable and has more features than other platforms, their customer service is brilliant and goes out of there way to help me when I'm stuck. Product entering and checkout are very easy to use and never have an issue! It allows you up to 2500 products, which is a huge amount if you think about it, so this gives me plenty of flexibility in my range There are also plenty of payment gateways, so you never lose a sale

What do you dislike about Ecwid?

I would like to have Zip pay integrated into Ecwid is it is not currently available, if this was integrated, it would work perfectly for the Australian market as a lot of shoppers use Zip each day, my sales may even increase Apart from that, Ecwid has been excellent and there is not much I don't like about it

What problems is Ecwid solving and how is that benefiting you?

They help me drive sales, lot's of tips and it's so easy to use. Comes with an app so I can work on the run! Heaps of apps available, a lot of them are free which is great, this helps me to market and manage my products and advertising.

Small Business (50 or fewer emp.)
May 20, 2020
 Source
Overall Rating:
5.0
IG
Ioannis G.
Founder
Share
"The integration to Blogspot is perfect"
What do you like best about Ecwid?

The integration in real time to Blogspot

What do you dislike about Ecwid?

I would like to have more width for the description of an item, to introduce a table with technical data etc.

What problems is Ecwid solving and how is that benefiting you?

To build a special e-shop for fire and gas detection

Small Business (50 or fewer emp.)
Mar 17, 2020
 Source
Overall Rating:
5.0
Diane P. avatar
Diane P.
Administrative Assistant
Share
"Good service at a reasonable price"
What do you like best about Ecwid?

Setting up and adding products to my Ecwid store was easy, not a huge learning curve. The customization options were also easy to implement so you could give your store the vibe you wanted.

What do you dislike about Ecwid?

Honestly I don't really have any downsides, my one suggestion would be to have a level between Venture and Business. There's a huge difference between 100 products and 2500, I wouldn't want to pay for 2500 if I only have 215 products.

What problems is Ecwid solving and how is that benefiting you?

I originally set up the store to be able to break my ties with a large online marketplace.

Small Business (50 or fewer emp.)
Jan 27, 2020
 Source
Overall Rating:
5.0
KD
Ken D.
Founder
Share
"Easy to integrate"
What do you like best about Ecwid?

Easy to integrate into my Wix content site. The transaction functionality is intuitive, stable and reliable.

What do you dislike about Ecwid?

I was a little confused when setting up the store and linking to my content site. The checklist was not updating and I needed to manually check the boxes as 'complete'. Maybe that was something I was doing incorrectly.

What problems is Ecwid solving and how is that benefiting you?

I needed a stable and intuitive transaction platform. Wix was good at content but not good with a catalog of items and multiple payment options. I also appreciate the podcasts which provide insight and encouragement.

Small Business (50 or fewer emp.)
Jan 17, 2020
 Source
Overall Rating:
5.0
LB
Lois B.
Founder
Share
"Best Buy in Shopping Cart App"
What do you like best about Ecwid?

It makes my store look very professional. It’s easy to customize and edit my merchandise descriptions.

What do you dislike about Ecwid?

I wish I could edit order info when a customer emails me with an addition or correction, but I think I’ll have to upgrade to have that feature.

What problems is Ecwid solving and how is that benefiting you?

Ecwid has allowed me to take orders on my website for my self-published book. It helps me keep track of where I am in the order fulfillment process for each order. It looks so professional that customers think they’re dealing with the staff at a publishing house or fulfillment center rather than a one-woman business operating from a garage.

Small Business (50 or fewer emp.)
Jan 15, 2020
 Source
Overall Rating:
5.0
SL
Sandro L.
Founder
Share
"We love Ecwid"
What do you like best about Ecwid?

It is simple to use and has all the options that we need. The best part is the iPhone App which can scan tracking codes and so on. Ecwid is by far the best option when it comes to a versatile and easy to use plattform.

What do you dislike about Ecwid?

The only thing we would like very much, is to customize the design of the store more user friendly. You have some standard options, but when you can't code in css, you won't be able to go any further. The built in App Store is good, but most of the apps are just too expensive for a (really) small business.

What problems is Ecwid solving and how is that benefiting you?

It has revolutionized the way we sell products online. We seamlessly implemented the store in our Wix Site and our customers get all the notifications they need when they ordered a product. AND it has, contrary to our point above, very good apps that ARE FREE and perfect like helpfulcrowd, cleverreach and so on!

Small Business (50 or fewer emp.)
Jan 13, 2020
 Source
Overall Rating:
5.0
AA
Ali A.
Founder
Share
"Perfect platform"
What do you like best about Ecwid?

Easy Managment, multiple admins, easy integration for Apps.

What do you dislike about Ecwid?

The wholesale price for the product should be an option in adding a new product, And the wholesale price should be assigned only for a specific customer group, cause percentage is not a good idea for all products since the prophets or each product may differ depending on the importance and needs of each product

What problems is Ecwid solving and how is that benefiting you?

No any problems

Small Business (50 or fewer emp.)
Jan 08, 2020
 Source
Overall Rating:
5.0
MW
Michael W.
Owner
Share
"Most Economical Option"
What do you like best about Ecwid?

For years I battled with open source eCommerce shopping carts. There were constant notifications that upgrades were needed to be compliant. These were expensive and frequent. I couldn't keep up with the requests and couldn't make a profit with those expenses. I switched to Ecwid a few years ago and have been very pleased. At one point I had 4 stores but have retired and scaled back to one. They take care of all of the upgrades and that expense. I have had only one question. I contacted technical support and they very quickly and efficiently answered and took care of my issue. I have used all plans at one time or another and found them to be useful and economical. You can't go wrong whether you are just getting into eCommerce or are a seasoned veteran.

What do you dislike about Ecwid?

I could use a way to limit the number of items a customer can buy.

What problems is Ecwid solving and how is that benefiting you?

Ecwid has taken care of all of my eCommerce needs at an economical hassle free price.

Small Business (50 or fewer emp.)
Dec 23, 2019
 Source
Overall Rating:
5.0
Deborah C. avatar
Deborah C.
Principal
Share
"Ecwid Perfect for My Art Business"
What do you like best about Ecwid?

Ecwid is very transparent and easy to set up. I have a small business selling my original artwork and the accessories I create from my designs. Ecwid is very user-friendly for people like me--no website design experience required!

What do you dislike about Ecwid?

I would like to see Ecwid have more print-on-demand partners. I have connected my Printful account and it's so easy to create products and have them appear in my Ecwid store. I'd love to see more partners.

What problems is Ecwid solving and how is that benefiting you?

With Ecwid I was able to create an online shopping experience for my customers that is easy, efficient, attractive, and professional. Ecwid makes it look like I know what I'm doing! I'm also a big fan of the marketing tips and data analysis that Ecwid provides.

Small Business (50 or fewer emp.)
Nov 25, 2019
 Source
Overall Rating:
5.0
Joshua C. avatar
Joshua C.
Senior Software Developer
Share
"Simple, Easy and Super Practical"
What do you like best about Ecwid?

Integrates with so many products Easy management of shipping and payment Very slick and user friendly interface

What do you dislike about Ecwid?

Not a lot but would be great to have support e-books and payment provider called PayWay in Australia

What problems is Ecwid solving and how is that benefiting you?

We use it to provide a very slick and supportive online store for books and posters. It handles bulk payments, discounts and different order types fantastically!

Small Business (50 or fewer emp.)
Nov 11, 2019
 Source
Overall Rating:
5.0
Crystal C. avatar
Crystal C.
Co Owner
Share
"Ecwid is the best solution for me"
What do you like best about Ecwid?

I love that you can get started for free! Quality is very professional and they keep adding features and improvements. Customer service has been great. It is very flexible and robust and can be used in so many ways. Cost is comparable or better than it's competitors especially if you're starting with the free plan to get your feet wet.

What do you dislike about Ecwid?

I wish I could customize the look a little more. The standard template seems a bit generic and I can't change things like fonts or sizing or placement of photos. I would prefer something more modern and attractive BUT I've noticed they're definitely improving in this area with new themes. I think it just needs to go a little further within the store. Also, this probably says more about me than Ecwid, but it could be easier to learn. Better step by step tutorials would be great.

What problems is Ecwid solving and how is that benefiting you?

I originally liked that I can plug it into my wordpress site, square, facebook and now instagram and not have to edit it in multiple places. I just wish I was actually using all of these features. Again, this says more about me than ecwid but I have a really hard time making time to get everything set up in a way that I really love with all of the other aspects of business i'm dealing with. Not sure what it is, but I can't seem to get to a place where i'm really proud of my shop.

Small Business (50 or fewer emp.)
Oct 29, 2019
 Source
Overall Rating:
5.0
Joseph H. avatar
Joseph H.
President
Share
"Very easy to customize"
What do you like best about Ecwid?

The ease of use to modify products and collect data.

What do you dislike about Ecwid?

.cvs download can only be modified by selecting columns.

What problems is Ecwid solving and how is that benefiting you?

Not only do we sell products but we use it for people to register to attend our events. Each event has different options and it is very easy to duplicate the default event and then customize it for the particular event. Participants can select the options they need and the price varies depending on the selections.

Small Business (50 or fewer emp.)
Oct 21, 2019
 Source
Overall Rating:
5.0
Carol Ann J. avatar
Carol Ann J.
Solcial Media Manager
Share
"Great platform for Clover users."
What do you like best about Ecwid?

Inventory is imported from Clover and seamlessly integrated into our website and Facebook store . Payments for sales were quick and easy.

What do you dislike about Ecwid?

Occasional glitches, but support is there and very responsive.

What problems is Ecwid solving and how is that benefiting you?

We have started making online sales, which helps our bottom line.

Small Business (50 or fewer emp.)
Oct 19, 2019
 Source
Overall Rating:
5.0
Maria M. avatar
Maria M.
Chauffeur
Share
"Great platform and customer service"
What do you like best about Ecwid?

I’m not much of a tech guru. I really like ecwid platform. It’s professional and simple. Customer service is very responsive and helpful each time I reached out. Pricing is good plus there are promotions and discounts here and there.

What do you dislike about Ecwid?

I haven’t ran into anything I disliked. Maybe promotional period for certain discounts should be available more often or longer. I still would t say I dislike anything so far.

What problems is Ecwid solving and how is that benefiting you?

I started a small online store and it’s working great.

Small Business (50 or fewer emp.)
Oct 09, 2019
 Source
Overall Rating:
5.0
RR
Richard R.
Director
Share
"Pleasantly Easy To Use And It Help Promote Your Products"
What do you like best about Ecwid?

I use Google Blogger to sell my products and Ecwid is one of the few that supports a shopping cart on that platform. I was expecting a steep learning curve in order to use the Ecwid as most of these things are but I was pleasantly surprised at the ease of installation and implementation. I was up and going within a few hours. What's more, the company have put a lot of effort into teaching you how to use the Ecwid for promotion of your products.

What do you dislike about Ecwid?

I was disappointed that there was no free component for those selling downloadable products. However, you can't have everything. Ecwid could provide a little more detail about what the associated apps addons do and how they are implemented before sign up to them. In at least one case it wasn't until I was almost entirely through the signup process when I discovered that the app was not suited to what I need at this stage.

What problems is Ecwid solving and how is that benefiting you?

I was having a lot of problems with customers downloading products by going directly through Paypal. Customers naturally wanted simple access to their products and using Papal directly meant they had to go through a bit of a longer process then most seem to want to. Ecwid simplified the process an since I have only had one customer who had some problems and I was able to arrange a simple alternative for them.

Small Business (50 or fewer emp.)
Sep 24, 2019
 Source
Overall Rating:
5.0
Christina P. avatar
Christina P.
Owner
Share
"Efficient and Intuitive"
What do you like best about Ecwid?

Ecwid works seamlessly with my web host (Wix) and with Square Soft. Using it is intuitive and there are a lot of options for variations of products, coupon codes, discounts, shipping. I found that Ecwid was one of the only affordable options for shipping my products via courier service. Also, A++ customer service via live chat.

What do you dislike about Ecwid?

Setting up shipping and having it sync with the courier service based on location, weight, and dimension was tricky. Took about 4 tries and a few live chats with cust serv to get it to work properly but it works and its reliable now. Ive also found that issuing refunds to customers difficult.

What problems is Ecwid solving and how is that benefiting you?

I can set different prices for different options of my products. Some prices are higher than others, but still in one category. People can choose a flavor and it shows the adjusted price for that item right away in the pulldown.

Small Business (50 or fewer emp.)
Sep 23, 2019
 Source
Overall Rating:
5.0
Jordan J. avatar
Jordan J.
Graphic Designer Charlotte Mecklenburg Library
Share
"Amazing "
What do you like best about Ecwid?

They are helpful and very supportive in helping entrepreneurs

What do you dislike about Ecwid?

More instagram tutorials and social media integration

What problems is Ecwid solving and how is that benefiting you?

Yes especially with instagram

Small Business (50 or fewer emp.)
Sep 03, 2019
 Source
Overall Rating:
5.0
Erica B. avatar
Erica B.
Owner
Share
"Easy to use!"
What do you like best about Ecwid?

The options for adding product variations is great for my business and keeping track of items.

What do you dislike about Ecwid?

For some reason the number of total products available isn’t being reduced when orders take place when I have variations put into place. They used to but it’s changed.

What problems is Ecwid solving and how is that benefiting you?

It’s helped me control my stock and keep track of what is being sold easier.

Small Business (50 or fewer emp.)
Aug 27, 2019
 Source
Overall Rating:
5.0
DK
Dawn K.
Assistant Controller
Share
"Ecwid is the Ecommerce Way to Go"
What do you like best about Ecwid?

I have had to contact the tech support twice now and let me tell you they were so helpful. This is my first ecommerce website. I was actually scared to get started but the templates made it nice and step by step design is so helpful. I like their rates vs. Other website platforms with ecommerce. The do the state by state tax calculation for you and that is so helpful. Print a tax report each month and submit for each state. Promise this is one of the best programs for this sometimes time consuming task.

What do you dislike about Ecwid?

So many payment processing platforms, it's a good thing but can be overwhelming.

What problems is Ecwid solving and how is that benefiting you?

I needed a way to sell my products across the U.S.A. My benefits have been the consumers are able to see all the products I offer.

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