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Pulley Logo
Pulley
Equity management for hypergrowth startups.
4.8
(93)
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Pulley Reviews & Product Details

Pulley Overview
What is Pulley?

Pulley is a software platform designed to simplify and manage equity distribution within companies, particularly useful for startups and growing businesses. It helps companies manage cap tables, model fundraising scenarios, and issue equity to founders, employees, and investors, ensuring compliance with regulations. By automating these processes, Pulley aims to save time, reduce errors, and provide a clear view of equity ownership and its implications for both the company and its stakeholders.

Company Pulley Inc.
Year founded 2019
Company size 11-50 employees
Headquarters Mountain View, California, United States
Social Media
Ask Questions about Pulley
What Pulley is best for?
How does Pulley compare to Carta?
What are the pros and cons of Pulley?
Pulley Product Details
Capabilities
API
Segment
Small Business
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Pulley Features
409A Valuation
API Integration
Audit Trail
Cap Table Management
Compliance management
Custom Reporting
Data Import/Export
Dividend Tracking
Document Management
ESPP Management
Email Notifications
Employee Portal
Equity Plan Administration
Exit Modeling
Financial Reporting
Grant Management
Investor Relations
KPI Dashboard
Liquidity Event Planning
Mobile Access
Multi-Currency Support
Role-Based Access Control
Scenario Analysis
Scenario Modeling
Shareholder Communications
Stakeholder Management
Stock Option Tracking
Tax Reporting
Valuation Tracking
Vesting Schedule Management
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 21, 2024
Pulley Logo
93 Pulley Reviews
4.8 out of 5
Small Business (50 or fewer emp.)
Jan 18, 2024
 Source
Overall Rating:
5.0
RP
Russell P.
Founder
Share
"Amazing Experience with Pulley"
What do you like best about Pulley?

Pully gave me a quote pretty much immediately, responded at off-hours to questions and onboarding, and had a great price point. They handled the labor of switching off of a legacy platform. I got fully implemented with Pulley in 45 minutes of work over a span of 12 hours.

What do you dislike about Pulley?

It would have been nice if you provided more specific instructions on how to close my legacy cap table management software account.

What problems is Pulley solving and how is that benefiting you?

Saving money. Keeping investors and the business organized.

Small Business (50 or fewer emp.)
Oct 10, 2023
 Source
Overall Rating:
5.0
TG
Timothy G.
General Counsel
Share
"Simple and convenient Cap Table interface"
What do you like best about Pulley?

I like the fact that we can use our own documents, especially for options. Combine that and other futures with the competitive pricing and you have a win.

What do you dislike about Pulley?

So far I have no complaints about the service or the product.

What problems is Pulley solving and how is that benefiting you?

Pulley makes it easy for investors and option holders to review their equity and monitor changes to the cap table.

Small Business (50 or fewer emp.)
Aug 31, 2023
 Source
Overall Rating:
5.0
SM
Seema M.
Founder
Share
"User Friendly"
What do you like best about Pulley?

Easy to understand for adding details. Corrections can be made for an error if made. The support team is quick in responding and giving resolutions.

What do you dislike about Pulley?

Changes to documents to be used as templates are a bit time-consuming.

What problems is Pulley solving and how is that benefiting you?

saves manual updation of all CAP table management

Small Business (50 or fewer emp.)
Jun 14, 2023
 Source
Overall Rating:
5.0
Nick D. avatar
Nick D.
Founder & Ceo
Share
"Super easy, good to work with"
What do you like best about Pulley?

Easier and cheaper than Carta, great team to work with

What do you dislike about Pulley?

Only feature I wish they'd improve is that you're required to upload an Excel cap table to start

What problems is Pulley solving and how is that benefiting you?

Cap table management. Carta is big, painful to work with, cumbersome. They are better. As a startup we don't want to waste time and money on cap table management.

Small Business (50 or fewer emp.)
May 16, 2023
 Source
Overall Rating:
5.0
MG
Mariana G.
Founder
Share
"Efficient answer"
What do you like best about Pulley?

Easy cap table, excellent customer service

What do you dislike about Pulley?

Lack of ability to edit stock purchase agreement templates

What problems is Pulley solving and how is that benefiting you?

Equity Management

Small Business (50 or fewer emp.)
Apr 12, 2023
 Source
Overall Rating:
5.0
BD
Brad D.
Founder
Share
"Moving off of Carta to Pulley was quick, easy, and worthwhile!"
What do you like best about Pulley?

Hands-on support, easy interface, flexibility to update cap tabel, and cost.

What do you dislike about Pulley?

I have been using Pulley for about six months, and I have not found anything I would change to date.

What problems is Pulley solving and how is that benefiting you?

Pulley helps us manage our equity effectively and accurately. It helps us save time and headaches when comparted to our old platform, Carta.

Small Business (50 or fewer emp.)
Mar 29, 2023
 Source
Overall Rating:
5.0
BB
Boris B.
Founder
Share
"Excellent platform, with all the features that I need for equity stakeholder management and beyond!"
What do you like best about Pulley?

Helps me convert new hires, explain equity value to employees, as well as manage all of existing equity stakeholders! Excellent usability.

What do you dislike about Pulley?

Haven't found any yet. I don't dislike anything.

What problems is Pulley solving and how is that benefiting you?

Employee hiring, value explanations to employees, equity management

Mid Market (51-1000 emp.)
Mar 07, 2023
 Source
Overall Rating:
5.0
LB
Larry B.
Founder
Share
"Fantastic Customer Service"
What do you like best about Pulley?

We are an 18 year old company that has kept our cap table on a spreadsheet. We tried another leading cap table software provider and had to abandon them after 6 months of trying to set things up. The Pulley team was able to work with our spreadsheet and our management team to set things up in a fraction of the time it was taking the other leading company. We were able to get a 409a done from that setup with minimal effort on our side. We are thrilled with the product and the service we have received. This will be a much larger company in a few years.

What do you dislike about Pulley?

While we are thrilled with Pulley they still lack a few features that will show our employees the value of their holdings now and in the future. We are optimistic that future releases will provide that.

What problems is Pulley solving and how is that benefiting you?

Moving our cap table online and providing access to share holders

Small Business (50 or fewer emp.)
Feb 02, 2023
 Source
Overall Rating:
5.0
PP
Pablo P.
Founder
Share
"Loving the whole Pulley experience so far!"
What do you like best about Pulley?

Helps me manage my cap table suuuper easily. It's great to have a single placer to organize all our documents.

What do you dislike about Pulley?

I'm getting used to issueing our SAFEs via Clerky, so I'm not sure if I'll like to transition to Pulley later on. We'll see!

What problems is Pulley solving and how is that benefiting you?

Managing our cap table.

Mid Market (51-1000 emp.)
Jan 30, 2023
 Source
Overall Rating:
5.0
JT
Jorge T.
Finance Lead
Share
"Great and fast onboarding, Founder friendly UX/UI"
What do you like best about Pulley?

They onboarding was seamless and super fast, their support team is super ready to help you anytime. The offering on 409A valuations also went without issues and was resolved fairly quickly. UX/UI super founder friendly

What do you dislike about Pulley?

Lawyers and law firms are super dogmatized by Carta that we you mention you are using an alternative they tend to wash their hands to not help you through the onboarding process

What problems is Pulley solving and how is that benefiting you?

Cap Table Management, ESOP Issuance, Fundraising dillution modeling

Small Business (50 or fewer emp.)
Dec 28, 2022
 Source
Overall Rating:
5.0
GC
Geoffrey C.
Head Of Business Development
Share
"Best in class SAAS customer service"
What do you like best about Pulley?

Immediately responsive with knowledgable people that actually fix your problem, no matter how complicated or simple.

What do you dislike about Pulley?

It makes me realize other SAAS apps I spend more with are woefully behind.

What problems is Pulley solving and how is that benefiting you?

Any and all problems with our cap table.

Small Business (50 or fewer emp.)
Dec 02, 2022
 Source
Overall Rating:
5.0
AG
Avi G.
Managing Partner
Share
"Best cap table tool for founders"
What do you like best about Pulley?

I recommend Pulley to all of my portfolio companies. It provides the fastest turnaround on the 409A valuation (< 5 days). Onboarding happens the next day, and support is always responsive. 

What stands out about Pulley from other cap table tools is the legal document generation. Pulley creates a signed document I can reference for my investments on all grants. 

A signed copy makes it easier for my accountants and lawyers during diligence. Pulley makes is easy for investors and employees to see the latest company cap table.

What do you dislike about Pulley?

I wish more companies used Pulley. More companies on the platform would make it easier for me to track my entire portfolio.

What problems is Pulley solving and how is that benefiting you?

409A valuations - Most valuation firms automate the entire process. Pulley spend the time to understand the market and business for each of our portfolio companies to yield a fair and defensible report in less than five days. Portofolio tracking - I receive real-time updates of the cap table from all of my portfolio companies.

Small Business (50 or fewer emp.)
Nov 11, 2022
 Source
Overall Rating:
5.0
Ali A. avatar
Ali A.
Co Founder / Coo
Share
"Founder Friendly!"
What do you like best about Pulley?

It's really built for my use case as a founders. It tells me what I need, when I need it. A lot of other providers terrify me, there's a lot of functionality I don't necessarily need (or know I need) and I don't want to pay for it until I do. Pricing reflects, was free for me to do modeling, get notifications for 83b and other tax things. They'd only charge me when my startup matured to the stage where I needed a paid service (like a 409A). Customer onboarding was super easy, functionality is there. Support is lightning fast if you need it. I was an early user, gave feedback and had an almost immediate response. Was apparent when I started and even now that their feature development is through the roof -- they're constantly adding new features :)

What do you dislike about Pulley?

None so far. I've had a great experience as an early user -- they've grown as my needs have. Looking forward to seeing the product continue to evolve :)

What problems is Pulley solving and how is that benefiting you?

Tooling is built for founders. So for me, it solved modeling before my round (have a tool for that), recording equity and telling me about my vesting schedule (after we incorporated), and telling me what tax things I needed to file (83b). Also the education was great -- they told me what tools I'd need in the future (409A for hiring our first employee).

Small Business (50 or fewer emp.)
Nov 11, 2022
 Source
Overall Rating:
5.0
Cabin Y. avatar
Cabin Y.
Co Founder
Share
"Simple, Fast and Great Experience (Everything you are looking for)"
What do you like best about Pulley?

The overall customer onboarding was seamless, and there wasn't a point where I was lost and couldn't find any help whatsoever. If I was stuck, they offered to get on a call and help me guide through everything part by part. In addition, overall, the pricing scheme is the best out of all I researched, and they continue to improve and develop the platform. Huge shoutout to Zyrah and Florence for being MVPs.

What do you dislike about Pulley?

None, whatosever. Some parts maybe as a newbie was harder to understand but it was always explained very clearly.

What problems is Pulley solving and how is that benefiting you?

Pulley is helping us easily track all stakeholders involved in the company, who invested in us, who has equity, our ESOP program and our token cap table. Pretty much an all in one platform.

Small Business (50 or fewer emp.)
Jun 03, 2022
 Source
Overall Rating:
5.0
Scott S. avatar
Scott S.
Ceo, Influence Sciences
Share
"Better than a Silicon Valley Law Firm"
What do you like best about Pulley?

This is not just cap table Mgmt software, the customer success team is as knowledgeable and helpful as my Silicon Valley Law Firms and with no lawyering overcharges!

What do you dislike about Pulley?

Pulley is started to connect with other services such as Clerky which is great, their Plaid connector does not work well though which makes 83B elections a hassle.

What problems is Pulley solving and how is that benefiting you?

I am a X6 CEO, and managing a cap table is 50% of the challenge, the funding simulator is amazing. Love it!

Small Business (50 or fewer emp.)
Apr 25, 2022
 Source
Overall Rating:
5.0
NG
Noel G.
Ceo
Share
"Pulley is OUTSTANIDNG"
What do you like best about Pulley?

Pulley is SIMPLE to use, customer service is outstanding, and the Pulley Team will work with you.

What do you dislike about Pulley?

The price was. a bit higher than I like, but it was worth it.

What problems is Pulley solving and how is that benefiting you?

None.

Small Business (50 or fewer emp.)
Mar 31, 2022
 Source
Overall Rating:
5.0
Yunlin Z. avatar
Yunlin Z.
Financial Controller
Share
"Audit ready user friendly cap table management tool"
What do you like best about Pulley?

Pulley has a very simple, logical and clean layout. The function you need is often just one click away. The Cap Table "Summary" gives a bird's-eye view of fully diluted ownership while the "Detail" helps you track the history. The Data Room helps store and organize all the key legal documents related to share issuance, conversion and option grants, etc. The onboarding team is truly awesome, very knowledgable, thorough, responsive and patient. They are always standing by to answer any questions and follow up with our legal details to ensure our cap table is 100% accurate.

What do you dislike about Pulley?

None so far. Pulley has provided much and more than I expected in terms of user experience and support. When we completed the onboarding process, we were 95% ready for our auditor's requests on equities and stock options, saving tremendous time on both sides.

What problems is Pulley solving and how is that benefiting you?

The Pulley onboarding process helps us sort out the history of our fundraising events, organize the essential legal supporting docs, and bridge the gaps between the books and different versions of excel cap tables. The final result of the onboarding is not only accurate but also easy to read and to communicate with various stakeholders, and definitely, our auditor highly appreciates it!

Small Business (50 or fewer emp.)
Mar 28, 2022
 Source
Overall Rating:
5.0
TG
Tim G.
Vp Of Finance And Controller
Share
"User friendly cap table management with great support"
What do you like best about Pulley?

Pulley is very easy to use, with a well designed dashboard. Views and reports at the click of a button. The onboarding staff was great to work with and very responsive throughout the process, and they were able to manage all of our complexities along the way.

What do you dislike about Pulley?

No complaints thus far. We are still in the early stages since we imported to Pulley, but we have not come across any issues with any of the features we have used to date.

What problems is Pulley solving and how is that benefiting you?

We have a very large investor base, and we were trying to manage our cap table in spreadsheets. Pulley has allowed us to automate the process and will allow us to better communicate with our shareholders.

Small Business (50 or fewer emp.)
Mar 25, 2022
 Source
Overall Rating:
5.0
JY
Jessica Y.
Founder
Share
"Great user friendly cap table program."
What do you like best about Pulley?

The layout of the Dashboard is very simple and easy to read. The program itself is very user friend, editing and adding information is very easy to do and customer support has been incredibly responsive and helpful.

What do you dislike about Pulley?

We're still in the beginning stages but so far we don't have any dislikes. Everything seems to be operating great and if we do have any issues or questions they have been addressed right away.

What problems is Pulley solving and how is that benefiting you?

Pulley is helping us to keep accurate records while all of our admin of Pulley are still able to see all updates all the time, which has been extremely helpful. Pulley is also a great space for us to keep our stockholder's investments organized and available for not only our company but the individuals themselves.

Small Business (50 or fewer emp.)
Mar 24, 2022
 Source
Overall Rating:
5.0
BG
Beatriz G.
Founder
Share
"Great tool"
What do you like best about Pulley?

Customer service, definitely. Their team give us a great experience as users.

What do you dislike about Pulley?

There are some features that are not still available. Hopefully they will soon. RSU certificates with double trigger for example.

What problems is Pulley solving and how is that benefiting you?

We have our cap table organized and all documents in the same place. Also, our stockholders can follow the status of their securities