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Zoho Marketing Automation
Streamlined Marketing Success
4.2
(75)
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Zoho Marketing Automation Reviews & Product Details

Zoho Marketing Automation Overview
What is Zoho Marketing Automation?

Zoho Marketing Automation is a comprehensive marketing automation software built under the Zoho ecosystem specifically to manage marketing activities across multiple channels seamlessly. The platform is designed to assist marketers in planning, managing, and tracking marketing campaigns across various channels such as web, email, social, and even SMS and offline channels. It provides automation tools that can offer personalized experiences across different touchpoints.

Company Zoho Corporation
Year founded 2000
Company size 10,001+ employees
Headquarters Chennai, Tamil Nadu
Social Media
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What Zoho Marketing Automation is best for?
How does Zoho Marketing Automation compare to HubSpot?
What are the pros and cons of Zoho Marketing Automation?
Zoho Marketing Automation Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Zoho Marketing Automation Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
Zoho Marketing Automation Media
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Zoho Marketing Automation 1
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Zoho Marketing Automation Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 10, 2024
Zoho Marketing Automation Logo
75 Zoho Marketing Automation Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
Jul 09, 2021
 Source
Overall Rating:
4.0
RD
Rajdeep D.
Founder And Ceo
Share
"A good and easy to use tool"
What do you like best about Zoho Marketing Automation?

I'm using Zoho for a very long time. So, I'm one of their old customers. The ease of setup, access and multiple features makes them great. Also the simply and budget-friendly pricing makes me happy.

What do you dislike about Zoho Marketing Automation?

The thing I dislike the navigation to different options. Sometimes I can't find what I'm looking for.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Everything at one place.

Mid Market (51-1000 emp.)
Jun 28, 2021
 Source
Overall Rating:
4.0
AnKush R. avatar
An Kush R.
Senior Marketing Executive
Share
"Easy to Learn, Simple to Apply"
What do you like best about Zoho Marketing Automation?

I love the Users interface. Best part is you need not be an expert in marketing automation

What do you dislike about Zoho Marketing Automation?

Will be quite too simple and less functions for experienced automation professionals.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Auto responding to user reviews and automating periodic newsletters.

Mid Market (51-1000 emp.)
Aug 17, 2020
 Source
Overall Rating:
4.0
Muhammad S. avatar
Muhammad S.
Operations Manager
Share
"All In One Marketing Solution, beyond your expectations"
What do you like best about Zoho Marketing Automation?

It does have plethora of advanced features that make us loyal for Zoho MarketingHub since last couple of months, such as easy integration with numerous apps, customer journey tracking, online surveys, customer data management, quick data filtration, and a lot more features which helps our business to go in the right direction.

What do you dislike about Zoho Marketing Automation?

Well, overall it does not have any major issues, but some minor issue that we dislike includes having not detailed documentation, fields limitation, glitches while working with huge data, and lack of regular updates to fix the bugs sometime make it really worse. It does have compatibility issues with Mac, some features are not working properly until you install additional app.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Worked on automation of lead integration, managed all customer campaigns in a very organized way directly in CRM easily, it really helped us to track all communication between customers, reduced our cost, time, and improved performance with timely analytics, so we can also plan our all new strategies with current market situation.

Small Business (50 or fewer emp.)
Dec 13, 2023
 Source
Overall Rating:
3.5
SB
Subha B.
Founder
Share
"Great tool for Email Marketing for non-coders"
What do you like best about Zoho Marketing Automation?

The content templates are amazing and I believe anyone with little to no coding knowledge can design good email content pieces, It's like Canva on steroids built for email marketing

What do you dislike about Zoho Marketing Automation?

The UI can be improved, it looks pretty much similar to other Zoho product UIs. Since it's a creative product, the UI can be more graphically intuitive.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

It's helping marketers send automated emails to prospects at scale. Plus the core problem it solves is the design elements for the email content which I struggled with a lot (I'm from a non-coding background BTW). It is making the email content creation process easier for the non-coders with its email content preset library!

Small Business (50 or fewer emp.)
May 14, 2023
 Source
Overall Rating:
3.5
AP
Akshat P.
Head Of Operations
Share
"Zoho Marketing Automation is Best in Class for Small and Medium Sized Businesses"
What do you like best about Zoho Marketing Automation?

I like the way the web forms integrate easily into a website. And the fact that Email workflows are triggered based on status is just amazing. I find it very good to be able to scheduled reporting. It has a much easier-to-use interface as compared to other automatic software. Last but not the least, it makes communication with clients so much easier!

What do you dislike about Zoho Marketing Automation?

The fact that social media interactions are not captured is a little frustrating. They should work on improving documentation of how each field works Some of the field mappings between Leads and Deals are not always perfect, they tend to vary

What problems is Zoho Marketing Automation solving and how is that benefiting you?

It has helped me alot in improving the efficiency of my empoyees and making it possible to do more in less it. It has also helped me in increasing client retention and satisfaction and further, it had help saving deals that would otherwise had been lost

Mid Market (51-1000 emp.)
Jul 24, 2022
 Source
Overall Rating:
3.5
NT
Neha T.
Marketing Automation Manager
Share
"The best tool for automation"
What do you like best about Zoho Marketing Automation?

The platform is the best for personalized email marketing campaigns, and the personalization future is easy to use as well as quick. I have been using this email marketing platform to run and streamline all my different email marketing campaigns needs.

What do you dislike about Zoho Marketing Automation?

The UI UX could have been a little better. It could be a little complicated for first time users and it did take me quite some time to get used to it. If the platform could come with ease of access, it would be perfect.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Sorting and streamlining all my email marketing campaigns. Zoho just makes it so easy and automated that I don't even have to look at it, it just runs on its own!

Enterprise (> 1000 emp.)
May 30, 2022
 Source
Overall Rating:
3.5
Madhukesh G. avatar
Madhukesh G.
Marketing Operations Lead
Share
"Average MAP"
What do you like best about Zoho Marketing Automation?

Email campaign builder, Journey, segmentation

What do you dislike about Zoho Marketing Automation?

Native integration with their own products

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Candidate marketing and employer branding

Small Business (50 or fewer emp.)
Jan 19, 2022
 Source
Overall Rating:
3.5
Sylvester F. avatar
Sylvester F.
Business Owner
Share
"Review ZMA"
What do you like best about Zoho Marketing Automation?

Easy to integrate with the other Zoho products, outstanding automation features.

What do you dislike about Zoho Marketing Automation?

I have had a problem with customization; this should be easier. Need more customer support.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Allows me to level up and supercharge my marketing campaigns, free a lot of my valuable time and increase productivity.

Small Business (50 or fewer emp.)
Jan 08, 2022
 Source
Overall Rating:
3.5
Elanchezhiyan R. avatar
Elanchezhiyan R.
Founder And Ceo
Share
"A decent Marketing Tool"
What do you like best about Zoho Marketing Automation?

The UI/UX is good. The tool is intuitive and makes my scheduling easier. I am able to manage the campaigns efficiently with the help of this tool. It has a bundle of sub tools which are quite useful.

What do you dislike about Zoho Marketing Automation?

Since marketers use it, there can be more functionalities with respect to dashboards and analytics. There is more clarity required on what features are coming up as marketers don't like to switch or migrate tools frequently.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

We have used this tool to manage our marketing campaigns efficiently. Our social media scheduling has become easier with the help of this tool. Also, we have got some new insights with the analytics part.

Small Business (50 or fewer emp.)
Sep 20, 2019
 Source
Overall Rating:
3.5
JA
João A.
Chief Mar Tech Officer
Share
"A growing Marketing Automation Platform"
What do you like best about Zoho Marketing Automation?

Everything that Zoho does its a good thing, and this is another exemple of it.

What do you dislike about Zoho Marketing Automation?

MarketingHub still needs to be "polished" in some ways, but somehow with just a few month alredy does more than other MAPs on the market.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

I'm using MarketingHub to do some lead nurturing.

Mid Market (51-1000 emp.)
Sep 15, 2020
 Source
Overall Rating:
1.0
Justin P. avatar
Justin P.
Co Founder & Ceo
Share
"Buggy, Unintuitive, Disconnected and Floored"
What do you like best about Zoho Marketing Automation?

Email Templates are decent enough, graphics are nice

What do you dislike about Zoho Marketing Automation?

Load times are shocking Forms are not editable to suit your website ROI tracking is almost impossible Journeys constantly lock up, don't work. No Live Chat support No Phone support No ability to really transfer any actionable data across to CRM Data does not connect well with other Zoho apps Unintuitive Constantly crashing. Painful to set up, painful to maintain No one knows how to use it correctly, or to get the functionality out of it that it claims to have, and I have spoken to developers all across the world.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

We are trying to engage with our prospects via various marketing mediums, Google, Facebook, Linkedin, Twitter and others, track who is engaged with our posts who visits our website from the posts, or any of our customers that visit our site, so we can score them, and connect with them and have meaningful conversations with them. it's doing none of that.

Mid Market (51-1000 emp.)
Dec 12, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Zoho Marketing Automation automates marketing for targeted campaigns & improved customer engagement"
What do you like best about Zoho Marketing Automation?

I've used Zoho Marketing Automation for a few months, and it's been a game-changer for our marketing efforts. The intuitive interface makes campaign creation a breeze, and the automation features save us time and effort. The ability to seamlessly integrate with other Zoho applications streamlines our workflow, providing a holistic solution for our marketing needs. Overall, it's a powerful tool that has significantly boosted our efficiency and campaign effectiveness

What do you dislike about Zoho Marketing Automation?

While Zoho Marketing Automation offers robust features, I've found the learning curve to be steeper than expected. Customization options can be overwhelming, and some features lack the intuitive simplicity I was hoping for. Additionally, customer support could be more responsive in addressing queries. Despite its potential, navigating the platform has been a bit challenging, and I believe there's room for improvement in terms of user-friendliness

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Zoho Marketing Automation has been instrumental in solving our lead nurturing challenges. Before using the platform, we struggled to engage leads effectively after the initial contact. With Zoho's automated workflows, we've set up targeted email campaigns based on lead behavior, ensuring timely and personalized interactions. This has not only increased our lead conversion rates but has also saved us countless hours in manual follow-ups. The platform's analytics further help us fine-tune our strategies, making Zoho Marketing Automation a valuable asset in our marketing arsenal

Small Business (50 or fewer emp.)
Jun 29, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very Useful, Saves Time"
What do you like best about Zoho Marketing Automation?

It is very easy for the sales team to follow up on leads and efficiently convert them to sales through automation. Manual jobs have been reduced after using Zoho marketing automation.

What do you dislike about Zoho Marketing Automation?

Nothing as of now. Pretty much everything works good for us

What problems is Zoho Marketing Automation solving and how is that benefiting you?

It eases the process of old methodology and this automation helps other team members to track the progress and status.

Small Business (50 or fewer emp.)
Mar 01, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Productive overall"
What do you like best about Zoho Marketing Automation?

Efficiency increment for our portfolio management.

What do you dislike about Zoho Marketing Automation?

Nothing to be declared so far everything seems ok.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Marketing management got better

Mid Market (51-1000 emp.)
Jan 19, 2024
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great tool for drip marketing!"
What do you like best about Zoho Marketing Automation?

Creating email marketing campaings for our lead base, and tracking opens/clicks makes Zoho Marketing Automation a very handy tool.

What do you dislike about Zoho Marketing Automation?

The reporting funtion can be combersome. It took a while for me to understand. Also, I find it upsetting that MA doens't run congruently with campaigns.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Zoho MA helps us stay ontop of our lead base. After going through MA, our sales team can see which leads are qualifed to speak with.

Mid Market (51-1000 emp.)
Apr 20, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"One Tool kit for overall Lead management."
What do you like best about Zoho Marketing Automation?

ZOHO platform is being used for lead management at our end. It has actually resolved a lot of our sales team process issues and also has helped at ticket integrations that has improved the user experience.

What do you dislike about Zoho Marketing Automation?

ZOHO analytics for Email marketing is not very good. We had to move to MoEngage integrations for the Marketing communications.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

It helps us in Lead Management and Sales Follow-up management. We also use this for the support ticket management and improving user experience by timely resolution with the help of tracking set across.

Mid Market (51-1000 emp.)
Oct 19, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great tool to analyse and improve marketing"
What do you like best about Zoho Marketing Automation?

Marketing planner as we are able to figure where we need invest and not

What do you dislike about Zoho Marketing Automation?

Initial setup needs time and website is somewhat laggy

What problems is Zoho Marketing Automation solving and how is that benefiting you?

As we are investing much money for various campaigns and events by using zoho marketing we were able to achieve better clarity in ROI and overall performance of each campaign

Small Business (50 or fewer emp.)
Dec 14, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Zoho the best for your sales team"
What do you like best about Zoho Marketing Automation?

Zoho for yes Are been the best application for sales but they didn't stop, they grow thinking about all the aspects of sales, marketing and tema work

What do you dislike about Zoho Marketing Automation?

Nothing at the moment, I think they take time to análise what team need and they deliver in a way that is user friendly

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Creating a better way to have all the information about my leads, consumers and team. Having a user friendly way to work with my team giving them the possibility to know what stage we are

Mid Market (51-1000 emp.)
Aug 23, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Email Blasting Made Easier"
What do you like best about Zoho Marketing Automation?

Email blasting is more straightforward using Zoho Marketing Automation. The downside is that depending on the license that you bought, there is a limit on how many you can email per day.

What do you dislike about Zoho Marketing Automation?

Currently, I do not find anything that is less helpful in the Zoho Marketing Automation. So far, all of the functions seem practical to me.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Broader client reach is attained when I started using Zoho. It is immediate on sending a notification when the email address is not valid, which helps us screen the data we have.

Mid Market (51-1000 emp.)
Aug 22, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Zoho is good for manage and to be understood."
What do you like best about Zoho Marketing Automation?

In Zoho the most helpful thing is to manage the Zoho and to be understood to easy..

What do you dislike about Zoho Marketing Automation?

I like it Zoho...I don't like it's frequently updation.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

It's must benefits is to the attendance system I face...it's good to observe it.

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