Best E-Commerce Analytics Software

E-commerce analytics software is a type of application that helps online retailers analyze their business data to understand customer behavior, sales trends, and website performance. It collects data from various sources such as website traffic, transaction records, and customer feedback to provide actionable insights that can help in making informed decisions to boost sales and improve customer satisfaction. This software typically features tools for tracking key performance indicators (KPIs), generating reports, and visualizing data to identify patterns and opportunities for optimization in the e-commerce ecosystem.