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Amplitude Analytics
4.5
(2,083)
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Amplitude Analytics Reviews & Product Details

Amplitude Analytics Overview
What is Amplitude Analytics?

Amplitude is an analytics tool designed to support businesses by helping them understand user behavior and giving them key insights that can help them improve their products. It offers tools such as behavior tracking, funnel analysis, as well as A/B testing that combines to help companies make data-driven decisions that optimize products and drive business growth.

Company Amplitude, Inc.
Year founded 2012
Company size 201-500 employees
Headquarters San Francisco, California, United States
Social Media
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What Amplitude Analytics is best for?
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Amplitude Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Amplitude Analytics Features
A/B Testing
API Access
Anomaly detection
Automated Insights
Behavioral Analytics
Churn Analysis
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Dashboards
Custom Event Creation
Data Import/Export
Data Visualization
Event Tracking
Funnel Analysis
Goal Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Reporting and Data Export
Retention Analysis
SQL Querying
Segmentation
User Feedback Collection
User Journey Mapping
User Profiles
User Tracking
Amplitude Analytics Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: June 29, 2024
Amplitude Analytics Logo
2,083 Amplitude Analytics Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Jul 27, 2022
 Source
Overall Rating:
5.0
Himanshu J. avatar
Himanshu J.
Back End Developer
Share
"Analysing application data points(user activity traffic) with Amplitude"
What do you like best about Amplitude Analytics?

Easy to implement in code. Very fast(< 50ms) for pushing events. Provide feature like charts and dashboard to create visual charts.

What do you dislike about Amplitude Analytics?

Amplitude not have alert notification to slack and email based on event data rule which is very required in case we handling exception events.

What problems is Amplitude Analytics solving and how is that benefiting you?

Collecting events happened in system and helping us to create segmentation chart to see individual type of event and funnel to see user journey.

Enterprise (> 1000 emp.)
Jul 26, 2022
 Source
Overall Rating:
5.0
Harsh D. avatar
Harsh D.
Senior Product Manager Pay Later Risk Platform
Share
"Amplitude is a game changer in the world of product analytics"
What do you like best about Amplitude Analytics?

Advanced analytics functionalities are extremely intuitive, which reduces the barrier of core SQL/Querying language skills, that not everyone possesses. On top of that, the visualizations are absolutely effective and aesthetic.

What do you dislike about Amplitude Analytics?

Absence of tutorials on how to use advanced features.

What problems is Amplitude Analytics solving and how is that benefiting you?

Helping me understand my customers, and products better. Helping me set up metric tracking, and alerting faster without the need for engineering resources.

Small Business (50 or fewer emp.)
Jul 22, 2022
 Source
Overall Rating:
5.0
SS
Sumair S.
Head Of Growth
Share
"No brainer for everyone who is not a data scientist & possibly a great fit for scientists as well!"
What do you like best about Amplitude Analytics?

Ease of Use Intuitive Help Resources are robust (could use an update)

What do you dislike about Amplitude Analytics?

Causation and Correlations are iffy Analysis that require a little bit of complexity are difficult to get at

What problems is Amplitude Analytics solving and how is that benefiting you?

Analytics is our data bible, we use it in all areas of the business.

Enterprise (> 1000 emp.)
Jul 22, 2022
 Source
Overall Rating:
5.0
AO
Alexey O.
Product Owner
Share
"Best analytics tool out there"
What do you like best about Amplitude Analytics?

The flexibility of segmentation. Variety of the report types. Excellent UI and fantastic support. New Experiment package is very helpful

What do you dislike about Amplitude Analytics?

The experiment package is still being developed, so it is changing very often. Also, it would be nice to be able to do a segmentation by "latest value" of user propery other than the value at the time of the observed event

What problems is Amplitude Analytics solving and how is that benefiting you?

Analysis of user behavior. A/B Tests. Investigation of support cases. Cross product (Portfolio) analysis

Small Business (50 or fewer emp.)
Jul 21, 2022
 Source
Overall Rating:
5.0
Ivan P. avatar
Ivan P.
Head Of Product
Share
"Must-have tool to grow SaaS products"
What do you like best about Amplitude Analytics?

All features it includes. Cohorts, segmentation, events grouping, easy to work with user attributes, and events attributes. The tool works fast. Good design. Detailed guides on how to use data to grow products faster.

What do you dislike about Amplitude Analytics?

Everything is okay. I use Amplitude for a few years and had no problems with it.

What problems is Amplitude Analytics solving and how is that benefiting you?

Understanding what features are used the most. Understanding who are the customers that use our product for a long time

Mid Market (51-1000 emp.)
Jul 21, 2022
 Source
Overall Rating:
5.0
MA
Maan A.
Product Manager
Share
"A great analytics tool for your product and startup"
What do you like best about Amplitude Analytics?

- Ease of use. - Data and events management made amazingly simple. - Live events streams. - Easy charts and dashboards building and sharing. - The team is very supportive and helped up through our instrumentation hiccups. - Segment integration.

What do you dislike about Amplitude Analytics?

- A little learning curve in the beginning, but it is to be expected of such tools. - High cost for the next plan after the free plan. It could be worth it depending on your needs but would love to see a lower package or at least a customizable one.

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude helps us to review the customers' actions in aggregate and determine the usability of different features. It reduces our PM team's need to ask the Data team to answer every question about the user behavior they have.

Small Business (50 or fewer emp.)
Jul 21, 2022
 Source
Overall Rating:
5.0
HF
Harry F.
Product Lead
Share
"Easy, powerful analytics"
What do you like best about Amplitude Analytics?

I was set up in Amplitude in no time. For me, the speed is what I like best. So simple to set up. So powerful to dive in.

What do you dislike about Amplitude Analytics?

I really can't think of much. It's one of the best dashboarding tools I've used.

What problems is Amplitude Analytics solving and how is that benefiting you?

Getting quick and easy access to information on how our users are engaging with our product.

Mid Market (51-1000 emp.)
Jul 21, 2022
 Source
Overall Rating:
5.0
Konstantyn K. avatar
Konstantyn K.
Growth Marketer
Share
"A must-have tool for every digital and product marketer"
What do you like best about Amplitude Analytics?

It is really easy to create charts and dashboards in Amplitude. The UI is intuitive. Amplitude reports help me get a better understanding of my ad campaigns performance by giving me insights into the post-conversion behavior of users I acquired.

What do you dislike about Amplitude Analytics?

Some types of charts have unpleasing limitations. If you group data by some characteristics, Amplitude shows you only the top 7-12, etc groups. You can enable manually to see additional groups on charts, but after refreshing the page, changes might be reverted back by Amplitude. Also, it isn't very convenient that the colors on charts change every time when I refresh the dashboard.

What problems is Amplitude Analytics solving and how is that benefiting you?

If you have a long period from a sign-up to the final conversion action, traditional web analytics solutions will not be able to give you the full picture of how different cohorts of your users behave. Especially, if these users use different devices while they are on this journey. Amplitude is a great tool to fix it.

Mid Market (51-1000 emp.)
Jul 20, 2022
 Source
Overall Rating:
5.0
KA
Kareem A.
Sr. Growth Marketing Manager
Share
"Run analysis and track trends easily"
What do you like best about Amplitude Analytics?

Amplitude makes it easy to monitor trends in specific metrics and dig deeper as needed. My favorite is the dashboards and the ability to click into them to adjust.

What do you dislike about Amplitude Analytics?

Amplitude's interface takes a bit of time to get used to. And if you don't know how your organization's data is set up, it becomes challenging to surface the right data.

What problems is Amplitude Analytics solving and how is that benefiting you?

Ability to surface insights and analyze product data.

Small Business (50 or fewer emp.)
Jul 20, 2022
 Source
Overall Rating:
5.0
Tim S. avatar
Tim S.
Principal Software Engineer
Share
"Amplitude helps out teams to understand user sessions and improve our application."
What do you like best about Amplitude Analytics?

The ease with which we can integrate it with our application and ease of viewing customer data.

What do you dislike about Amplitude Analytics?

We sometimes struggle to create charts but it is nothing too hard to figure out with some tinkering.

What problems is Amplitude Analytics solving and how is that benefiting you?

We can view application data very easily and now we can understand user behaviour much much better

Small Business (50 or fewer emp.)
Jul 20, 2022
 Source
Overall Rating:
5.0
Eric O. avatar
Eric O.
Associate Developer
Share
"Amplitude is a wonderful analytics tool, with easy chart-building and sharable dashboards."
What do you like best about Amplitude Analytics?

Being able to switch between funnels and segmentation is extremely helpful.

What do you dislike about Amplitude Analytics?

When funneling, user paths can be very vague, especially when looking into alternate paths that users have taken.

What problems is Amplitude Analytics solving and how is that benefiting you?

With the removal of Facebook Analytics, Amplitude has been great for tracking user experiences.

Mid Market (51-1000 emp.)
Jul 15, 2022
 Source
Overall Rating:
5.0
TP
Tatiana P.
Content Operations
Share
"Amplitude is a great analytical integration!"
What do you like best about Amplitude Analytics?

Easy to use report builders and filter functions.

What do you dislike about Amplitude Analytics?

Amplitude fulfills majority of needs for analytics integration with other platforms like SFDC, Braze, etc.

What problems is Amplitude Analytics solving and how is that benefiting you?

Identifying trends and patterns in our communications to patients, as well as their engagement.

Mid Market (51-1000 emp.)
Jul 13, 2022
 Source
Overall Rating:
5.0
AA
Alejandro A.
Product Manager
Share
"The tool is incredibly useful to quickly get insights from your funnels"
What do you like best about Amplitude Analytics?

The powerful analytical tools give the user the possibility of discovering key insights to improve the product that they are managing. Additionally, you can share dashboards across the company.

What do you dislike about Amplitude Analytics?

The dashboards are not at the level of power bi o tableau. This causes that the company imports the amplitude data and re-process it again to have the information in one source of truth

What problems is Amplitude Analytics solving and how is that benefiting you?

The complexity of calculating, cohorts and behaviors of the users of an app. The difficulty in analyzing a specific cohort of app users in a determined timeframe.

Mid Market (51-1000 emp.)
Jul 11, 2022
 Source
Overall Rating:
5.0
JE
Jc E.
Principal Software Engineer
Share
"Excellent tool to collect and analyze RUM from out B2B web app"
What do you like best about Amplitude Analytics?

- Ability to capture any metric I can think of. - Ease of analysis and presentation using their charts. - Charts are easy to create but they have lots of advanced features. - Amplitude's customer support have answered all my questions.

What do you dislike about Amplitude Analytics?

Nothing I can think of so far, we have been using it for a couple of years.

What problems is Amplitude Analytics solving and how is that benefiting you?

We had no visibility on our web application, after adding Amplitude we have learned how our users are using the application which can help us plan for new features and improvements. Additionally we can now see performance metrics and errors as they happen in production.

Mid Market (51-1000 emp.)
Jul 07, 2022
 Source
Overall Rating:
5.0
JL
Julianna L.
R
Share
"An intuitive and crucial tool to have"
What do you like best about Amplitude Analytics?

Amplitude analytics shows the perfect amount of detail so that you can understand the data quickly and make meaningful insights from it.

What do you dislike about Amplitude Analytics?

The dash boarding features are a little more challenging to get the hang of, but very useful once you do.

What problems is Amplitude Analytics solving and how is that benefiting you?

We get to see and understand how our users are navigating the site, this gives us a better understanding our of conversions ao we can take informed action to improve our product.