Serpstat background blur
Serpstat Logo
Serpstat
All-in-One SEO Platform
4.6
(459)
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Serpstat Reviews & Product Details

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
Serpstat Categories on Findstack
Ask Questions about Serpstat
What Serpstat is best for?
How does Serpstat compare to Nightwatch?
What are the pros and cons of Serpstat?
Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Serpstat Media
Serpstat 0
Serpstat 1
Serpstat 2
Serpstat 3
Serpstat 4
Serpstat Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 02, 2024
Serpstat Logo
459 Serpstat Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
May 31, 2022
 Source
Overall Rating:
5.0
Oleksandr T. avatar
Oleksandr T.
Marketing Manager
Share
"Best analysis of website"
What do you like best about Serpstat?

The most accurate data on the positions of search queries for sites in Eastern Europe. I also like the site audit, which allows you to identify errors on the site (both technical and SEO).

What do you dislike about Serpstat?

Sometimes they make technical pardons in robots, but the technical support is to do it right.

What problems is Serpstat solving and how is that benefiting you?

Website mistakes and position monitoring. I like SEO recommendations in audit.

Small Business (50 or fewer emp.)
May 24, 2022
 Source
Overall Rating:
5.0
Александр . avatar
Александр .
веб разработчик
Share
"Відмінний сервиіс для сео спеціалістів і маркетологів"
What do you like best about Serpstat?

багатофункціональність платформи, постійні нові фішки, детальна статистика. Можливість інтеграціїї з іншими системами і сервісами. Надвидка служба підтримки - завжи максимально детально допомогає у вирішенні проблем

What do you dislike about Serpstat?

Іноді сервіс підвисає, але дедалі рідше, що не може не радувати. Є пропозиції по покращенню функціоналу які передав розробникам, багато спірних питань вже вирішено.

What problems is Serpstat solving and how is that benefiting you?

Аналіз конкурентів, порівняння своїх проектів з конкурентами, аналіз пошукових запитів, пошук схожих по інтенту запитів. Аналіз рекламних кампаній як своїх так і конкурентів

Small Business (50 or fewer emp.)
May 19, 2022
 Source
Overall Rating:
5.0
Myriam J. avatar
Myriam J.
Consultante Marketing Numérique
Share
"A solid, constantly evolving Ukrainian alternative to expensive SEO & PPC tools"
What do you like best about Serpstat?

I love the fact that the team is always helping the product evolve and listens to client feedback and requests. I have been using SERPstat for years and I love seeing how much the tool has evolved.

What do you dislike about Serpstat?

I personally really like the tool. No. Seriously. I like it. A lot. Whenever I think: hmmm, this could be improved...The team fixes it without me having to flag it. That's a really nice thing.

What problems is Serpstat solving and how is that benefiting you?

The price point is great. Cheaper product often means cheaper support...That's NOT the case here. I have been using this tool for years. Bought it on a whim and decided after a few months to upgrade and ask for a multi-year deal. I am so glad I did!

Small Business (50 or fewer emp.)
Apr 19, 2022
 Source
Overall Rating:
5.0
KT
Kiril T.
Owner, Digital Marketing Specialist
Share
"Best value for money"
What do you like best about Serpstat?

Serpstat is a complete SEO tool that covers the main aspects of the matter: keyword analysis, competitors, and backlink analysis. A keyword research and a site audit tool are also included and very helpful.

What do you dislike about Serpstat?

The tool lacks content analysis features.

What problems is Serpstat solving and how is that benefiting you?

Keyword research, competitor analysis, technical SEO

Small Business (50 or fewer emp.)
Apr 16, 2022
 Source
Overall Rating:
5.0
JG
Juan G.
Ceo
Share
"Amazing all-in-one SEO tool (solid all-in-one)"
What do you like best about Serpstat?

The keyword research functionality is super fast and you get a ton of keywords. The questions is also a great feature to see what is people asking about those keywords. The technical audit helps me see at glance what is wrong with my website.

What do you dislike about Serpstat?

I bought the lifetime deal, and I would like to access the Spanish database. I only get access to the English one.

What problems is Serpstat solving and how is that benefiting you?

Technical SEO audit. Keyword research to find the related keywords I am already ranking for. The questions that I should add in the question snippet and analysis of the high-ranking pages for specific terms.

Mid Market (51-1000 emp.)
Apr 08, 2022
 Source
Overall Rating:
5.0
AK
Akhilesh K.
Business Consultant
Share
"All in One Digital Marketing Service Tool For Business"
What do you like best about Serpstat?

Create multiple Website Audit reports in a professional Way. Easily Find Low competition and High searches keywords. Know competitors' backlinks in PDF Format to improve backlinking. Advanced Analytic tool to track all website pages and On site. Monitor progress of business websites and reply to clients' queries. Gives Priority wise suggestions to optimize business websites.

What do you dislike about Serpstat?

Serpstat has important features like backlinking. It is a strong point, By the use of competitor backlinks data we can increase backlinking of our business website and improve website traffic easily.

What problems is Serpstat solving and how is that benefiting you?

To hire a digital marketing agency for one company is very costly. Some one suggests using the Serpstat marketing tool for our business and in a short time we understand how Serpstat SEO tools work. It is based on AI technologies and we can generate complete analysis reports for our business website and check competitor websites as well. It gives best SEO suggestions, on which sector we need to focus more to improve keywords ranking. Serpstat seo tool is highly designed to boost our business products and generate revenue.

Small Business (50 or fewer emp.)
Sep 21, 2021
 Source
Overall Rating:
5.0
Klemen V. avatar
Klemen V.
Actuary
Share
"Robust KW reasrch tool"
What do you like best about Serpstat?

SerpStat is using large database. This is evident when researching long tail / low volume keywords. SerpStat produces more accurate results than majority of other tools, while beign cheaper than best of breed tools like AHREF and SemRush. SerpStat has also very good competitive analysis.

What do you dislike about Serpstat?

My account does not support all features, like clustering, batch automation. I am getting around limitation bz using API and Google Sheets.

What problems is Serpstat solving and how is that benefiting you?

I use SerpStat for: a) initial KW research (I am using LongTailPro for long tail research). b) competitive analysis (for example to get keywords for my competitors) c) profile of backlinks (anchors, ...) d) local SEO for Rank and Rent using API calls (for batch automation)

Small Business (50 or fewer emp.)
Jun 10, 2021
 Source
Overall Rating:
5.0
Uliana P. avatar
Uliana P.
Business Development Manager
Share
"Great tools to get you on the top of the Google search"
What do you like best about Serpstat?

The most demanded tool is the Rank Tracker tool - a powerful and efficient tool to check positions in your niche. Excellent competitor's analysis capabilities and ability to make teamwork with the multiuser account.

What do you dislike about Serpstat?

Nothing. As of now, no flaws were found.

What problems is Serpstat solving and how is that benefiting you?

We have stable growth in organic search as a result.

Small Business (50 or fewer emp.)
Apr 22, 2021
 Source
Overall Rating:
5.0
AK
Anastasia K.
Copywriter
Share
"Must-have tool to increase organic traffic on websites in the US and EU region."
What do you like best about Serpstat?

Domain analyzing to find out the keywords that are ranking for in TOP 100 results. You can see all of the organic keywords that your domain or URL is ranking for Google's TOP. Yep, you can do it with your competitors too and download all the keywords database.

What do you dislike about Serpstat?

It could seem like too much info for the first time. 1-2 days using and you'll love it.

What problems is Serpstat solving and how is that benefiting you?

Regular rank tracking, backlink analysing and big data receiving via API

Small Business (50 or fewer emp.)
Apr 22, 2021
 Source
Overall Rating:
5.0
VF
Valerie F.
Search Engine Optimization Team Lead
Share
"Seprstat covers all our SEO needs."
What do you like best about Serpstat?

Full domain analyzing tool: starting from overview to domain comparison, TOP pages, and a tree view of your website or a competitor. "Backlink analysis" is an absolutely great tool that provides full backlink analysis for your project and competitors. There are many cases of how to use each tool to improve your SEO in practice. Actually, there is a huge library of real cases on the blog page. We constantly use it for organic keyword research driving our competitors to the top, link building, and PPC analysis.

What do you dislike about Serpstat?

Absolutely satisfied with the Serpstat tools.

What problems is Serpstat solving and how is that benefiting you?

Service is constantly improving and they have high-quality databases. With the help of the tool, we have stable growth in organic traffic. Up-to-date databases for most wanted regions. Having experience as an SEO specialist, it's too easy to use the platform.

Small Business (50 or fewer emp.)
Apr 20, 2021
 Source
Overall Rating:
5.0
Joseph S. K. avatar
Joseph S. K.
Chief Technical Officer And Director Of Seo Operations
Share
"The most amazing full SEO Suite on the market for marketing professionals and agencies!"
What do you like best about Serpstat?

I like to group all of the projects and segment the keywords based on groups and tags. I like the way the tool is organized and provides checklists of items that need to be completed. There is not much to dislike. It takes care of technical audits, keyword research, competitive research, and so much more. Their backlink tracker/auditor and keyword tracker are top-notch.

What do you dislike about Serpstat?

I am really into dark mode, so the colors are the only thing I dislike. I would like to be able to adjust my dashboard colors and shift some things around. Having a custom interface would be amazing.

What problems is Serpstat solving and how is that benefiting you?

I am ranking my sites and client sites at the top of Google SERPS (Search Engine Ranking Page(s)

Mid Market (51-1000 emp.)
Mar 24, 2021
 Source
Overall Rating:
5.0
Татьяна . avatar
Татьяна .
Руководитель отдела стратегического планирования и медиа баинга
Share
"A real find for each website owner"
What do you like best about Serpstat?

Have experience using Serpstat. It was always quite a good SEO tool and need to note that it's totally awesome today. Complete domain and URL analysis, powerful keyword research tool, and batch analysis allow you to check all of your failures comparing with others

What do you dislike about Serpstat?

I tried to find them but there are no disadvantages. Seen continuous work to improve the service

What problems is Serpstat solving and how is that benefiting you?

I use this tool to track my positions in SERP every day. Helps to build and implement an effective link-building strategy. I regularly check my competitors on the market, especially demanded is lost keywords tool

Small Business (50 or fewer emp.)
Mar 24, 2021
 Source
Overall Rating:
5.0
Руслан . avatar
Руслан .
Начальник производства
Share
"Good choice on the SEO tools market for beginners and professionals."
What do you like best about Serpstat?

Fast and efficient SEO toolset with a great support team for a low price. I regularly use it for rank tracking my project positions on the TOP by the keywords.

What do you dislike about Serpstat?

Sometimes I spend all over credits too fast when trying to track too many competitors with a big number of keywords at the rank tracker tool. But it's not a disadvantage, just need to upgrade my account to get more credits

What problems is Serpstat solving and how is that benefiting you?

There is a very useful tool as search suggestions at keyword research tool. It makes it easy to find actual users' inquiries. Also, strong competitors analysis on all SEO levels: - backlinks - domain overview - semantic core - TOP url

Small Business (50 or fewer emp.)
Nov 20, 2020
 Source
Overall Rating:
5.0
Erik P. avatar
Erik P.
Owner
Share
"Great All-round SEO Tool"
What do you like best about Serpstat?

Serpstat includes a lot of great tools in one simple view.

What do you dislike about Serpstat?

It is a bit slow to show all values and graphs.

What problems is Serpstat solving and how is that benefiting you?

Ranktracking and keyword analysis etc.

Small Business (50 or fewer emp.)
Apr 15, 2020
 Source
Overall Rating:
5.0
Svetlin M. avatar
Svetlin M.
Focal Point For Be Ne Lux Cru And Osr
Share
"Great tool"
What do you like best about Serpstat?

It covers almost all SEO needs, no matter small or company is using it. Would personally recommend.

What do you dislike about Serpstat?

I used it when starting as SEO student and took me couple days to understand all options.

What problems is Serpstat solving and how is that benefiting you?

It works great for us, we use it for our small bussiness

Visit website