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Drift Logo
Drift
Real-time Customer Engagement
4.4
(1,081)
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Drift Reviews & Product Details

Drift Overview
What is Drift?

Drift is a cloud-based live chat, in-app messaging, and email management platform that consolidates critical features for sales and marketing teams. The platform offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot. Among its key features include Drift’s in-app messaging that targets its customers with full-page takeovers and slider messages. Users can also create automated email campaigns with a range of triggers, for customer onboarding, churn prevention, and more.

Company Drift.com, Inc.
Year founded 2015
Company size 201-500 employees
Headquarters Boston, MA, USA
Social Media
Drift Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about Drift
What Drift is best for?
How does Drift compare to ActiveCampaign for Marketing?
What are the pros and cons of Drift?
Drift Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Drift Features
24/7 Customer Support
A/B Testing
AI-Powered Chatbots
Analytics/Reporting
Automated Responses
Bot-to-Human Handoff
CRM Integration
Chat Routing
Conversion Tracking
Custom Scripting
Custom Workflows
Customer Feedback Collection
Customer Segmentation
Customizable Chat UI
Drip Campaigns
Integration with Email Marketing
Lead Qualification
Lead Scoring
Live Chat
Mobile Optimization
Multi-channel Communication
Multi-language Support
Natural Language Processing (NLP)
Personalized Messaging
Proactive Chat
Sales Pipeline Management
Scheduling Meetings
Third-party Integrations
User Behavior Tracking
Visitor Tracking
Drift Media
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Drift Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 18, 2025
Drift Logo
1,081 Drift Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Nov 21, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Customer communication"
What do you like best about Drift?

Easy to use good way to interact with customers

What do you dislike about Drift?

There isnt much that i dont like but I only read and respond to messages

What problems is Drift solving and how is that benefiting you?

Finding a way for our customers to interact with us from our website

Mid Market (51-1000 emp.)
Oct 19, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great support!"
What do you like best about Drift?

Our account manager is great! So proactive and helpful. Chat support is always available.

What do you dislike about Drift?

Nothing so far, it performs as expected and the barrier to get and running is very low.

What problems is Drift solving and how is that benefiting you?

Lead triaging and reducing the need for forms

Small Business (50 or fewer emp.)
Apr 02, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Want to help your customers with perfect 24* 7 support? .............use Drift!"
What do you like best about Drift?

integrations with different other software, their customer support....... well....everything in drift !

What do you dislike about Drift?

I do find anything yet to dislike as its helping me to give a good customer support to our customers and flexibility to use on different application however I would suggest to get an android app of drift so I can help our customers even if I am not using my laptop.

What problems is Drift solving and how is that benefiting you?

We are using drift as customer support in app messenger for our website and the benefit is quite explanatory here that we are serving better in terms of customers support to suspects, prospects and existing customers

Mid Market (51-1000 emp.)
Feb 08, 2024
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"More Inbound Leads"
What do you like best about Drift?

Great way to track activity on your website pages for more warm sales leads. It's also extremely helpful to know exactly which pages they are browsing to help send leads targeted messaging. I've also been able to book meetings using the chat feature.

What do you dislike about Drift?

Most of the time you have no idea who at an organization is browsing your website, and with large organizations it can be difficult to pinpoint which employee to reach out to

What problems is Drift solving and how is that benefiting you?

Recognizes intent leads so I know where to spend my time with sales outreach

Mid Market (51-1000 emp.)
Jan 23, 2024
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great tool!"
What do you like best about Drift?

Drift helps me see which accounts and prospects are interested in our platform and offerings.

What do you dislike about Drift?

I can't figure out who is on our website when the site visitor is anonymous. Drift account routing can be improved as well.

What problems is Drift solving and how is that benefiting you?

Drift allows us to reach out to companies showing interest or intent in our product. I had a meeting booked directly on my calendar which made things really easy for my job.

Enterprise (> 1000 emp.)
Dec 18, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great, creative tool for prospecting and in-deal plays!"
What do you like best about Drift?

Ability to quickly record a video when doing cold outreach- easy to use! Also, it's great when sending a value touch to send over a video of the product vs. another case study, etc.

What do you dislike about Drift?

Sometimes when recording with your face and the screen, your face 'icon' can get in the way of what you are showing, but it's easy to move around on screen

What problems is Drift solving and how is that benefiting you?

It is helping me effective identify accounts to target as well as send quick, relevant videos to my accounts. Without it, I would be another email in an inbox- gotta break through the noise!

Mid Market (51-1000 emp.)
Nov 20, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great platform with superb customer service attributes"
What do you like best about Drift?

The ease of use and navigation. Also frequency of outreach

What do you dislike about Drift?

The notifications when having new messages, a more eye catching notification would be great

What problems is Drift solving and how is that benefiting you?

Interactions on the website, massively increases chances of inbound meetings

Mid Market (51-1000 emp.)
Nov 08, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great way to get in touch with potential customers!"
What do you like best about Drift?

I love that it's so easy to use! I can see past conversations potential customers may have had, and speak to them directly! It makes it so much easier for everyone in the company, and the notifications I get if I miss a chat are great too.

What do you dislike about Drift?

Once had a prospect book in time with me for the same day at 1.30pm even though it was already 8.30 at night, not sure why that was possible or if it's even Drift's fault (might not be).

What problems is Drift solving and how is that benefiting you?

We're able to have prospects hop on the website and speak to our bot, which is very helpful for after hours.

Mid Market (51-1000 emp.)
Nov 03, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Onboarding was well supported and smooth."
What do you like best about Drift?

The onboarding was supported expertly by Jacob, taking a very personal and personalised approach to supporting our journey.

What do you dislike about Drift?

Some of the reporting is quite uncustomisable, for example pulling raw data for customer ratings isn't possible.

What problems is Drift solving and how is that benefiting you?

Filtering of unqualified leads, filtering of Customer Service enquiries, capturing customer details, enabling a flexible approach to live chat resourcing.

Enterprise (> 1000 emp.)
Oct 24, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Proactive"
What do you like best about Drift?

People are able to book a meeting if I'm not available for the chat.

What do you dislike about Drift?

I dont get chat alerts just meeting booked notif on gmail

What problems is Drift solving and how is that benefiting you?

I think for prospects who dont want to get into the fuss of emails can directly chat & book meetings with us. This is helping me with leads.

Mid Market (51-1000 emp.)
Oct 12, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"BDR"
What do you like best about Drift?

The ease of use and also real time analysis.

What do you dislike about Drift?

No real complaints or dislikes as of now.

What problems is Drift solving and how is that benefiting you?

It is allowing customers to quickly chat with our team in real to get information or set up next steps quickly.

Mid Market (51-1000 emp.)
Aug 30, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"perfect for a high volume of inbounds"
What do you like best about Drift?

The ability to automate the inbound process and have a system for fair distribution among other reps is fantastic.

What do you dislike about Drift?

Nothing so far. I've had a great time using the platform.

What problems is Drift solving and how is that benefiting you?

It is solving the inbound lead generation process and its working well.

Enterprise (> 1000 emp.)
Aug 15, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great web chat tech"
What do you like best about Drift?

Love the chat bot feature that gathers vital info before looping in a sales rep

What do you dislike about Drift?

wish it was better with spell check in the app version

What problems is Drift solving and how is that benefiting you?

No needs, everything is working well.

Mid Market (51-1000 emp.)
Aug 14, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"meeting booked with a prospect through drift"
What do you like best about Drift?

adding the company information on the side was great as it gave the opportunity to prepare

What do you dislike about Drift?

no negative or dislike about the application

What problems is Drift solving and how is that benefiting you?

removing the step of having to cold call the prospect to book a meeting

Mid Market (51-1000 emp.)
Aug 05, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great to see who's interested"
What do you like best about Drift?

Drift makes it easy to interact and talk with prospects. The chat feature is easy to use and I like how they can book a meeting with me directly. It's also great because I can see which of my accounts are interested in our products.

What do you dislike about Drift?

It's been a solid sales tool so far. It would be great if the reporting were a bit more detailed but overall I like using Drift and it's been really helpful for me.

What problems is Drift solving and how is that benefiting you?

I'm able to see which of my accounts actually have interest and are looking for information about our products. It makes conversations easier since I know they know who we are and a little bit of what we offer.

Mid Market (51-1000 emp.)
Jul 16, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Real time chat with prospects"
What do you like best about Drift?

Ability to see customers in real-time who are interacting with our site and the ability to connect with them.

What do you dislike about Drift?

No major downsides, its a solid platform.

What problems is Drift solving and how is that benefiting you?

Capture real-time interactions with prospects

Enterprise (> 1000 emp.)
Jun 30, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Drift has been amazing and they have made it super easy for me to communicate with my prospects."
What do you like best about Drift?

It is most helpful to be able to call my prospects or schedule a zoom instead of doing a ton of double data entry.

What do you dislike about Drift?

I dislike having to wait for it to load on my salesforce with the customer's information.

What problems is Drift solving and how is that benefiting you?

It is solving having to communicate with my prospects on multiple channels.

Small Business (50 or fewer emp.)
Jun 01, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great for SDR teams!"
What do you like best about Drift?

Drift has been very helpful for our team, especially when It comes to live chats. We also send videos to prospects and it allows them to seamlessly schedule appointments using our calendar

What do you dislike about Drift?

The dashboard has very few buttons which is cool but sometimes it's difficult to know where to click for the most common features such as basic settings. Maybe something that has common settings right in front of you

What problems is Drift solving and how is that benefiting you?

Drift is helping us answer basic customer service questions and then if they need more help we could step in. It's helpful so that way our team doesn't have to spend time on basic questions that a bot can answer

Mid Market (51-1000 emp.)
Jun 01, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Works well"
What do you like best about Drift?

I like the way the chats are very organized.

What do you dislike about Drift?

It is fine. Nothing wrong with it in my opinion.

What problems is Drift solving and how is that benefiting you?

We are able use bots to filter through non sales ques

Mid Market (51-1000 emp.)
May 26, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Fantastic tool to enhance customer experience"
What do you like best about Drift?

Drift excels in customer interactions with AI-powered chatbots delivering personalized, speedy responses. Its seamless integration and user-friendly interface enhance customer engagement, albeit at a premium price. Its analytics help optimize interactions, making it an effective tool for digitally-savvy businesses.

What do you dislike about Drift?

While Drift's AI chatbots are innovative, they occasionally miss the mark in understanding customer queries. The interface could be more intuitive, especially when customizing bots. Also, the analytics could use a boost in depth and customization. The pricing might be steep for small businesses. Yet, it holds potential for improvement.

What problems is Drift solving and how is that benefiting you?

Drift streamlines customer interaction, providing swift, automated responses even outside of business hours. Integrates well with other platforms, making it an all-around handy tool for businesses aiming to elevate their customer service game.