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Drift Logo
Drift
Real-time Customer Engagement
4.4
(1,081)
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Drift Reviews & Product Details

Drift Overview
What is Drift?

Drift is a cloud-based live chat, in-app messaging, and email management platform that consolidates critical features for sales and marketing teams. The platform offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot. Among its key features include Drift’s in-app messaging that targets its customers with full-page takeovers and slider messages. Users can also create automated email campaigns with a range of triggers, for customer onboarding, churn prevention, and more.

Company Drift.com, Inc.
Year founded 2015
Company size 201-500 employees
Headquarters Boston, MA, USA
Social Media
Drift Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
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Ask Questions about Drift
What Drift is best for?
How does Drift compare to Landbot?
What are the pros and cons of Drift?
Drift Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Drift Features
24/7 Customer Support
A/B Testing
AI-Powered Chatbots
Analytics/Reporting
Automated Responses
Bot-to-Human Handoff
CRM Integration
Chat Routing
Conversion Tracking
Custom Scripting
Custom Workflows
Customer Feedback Collection
Customer Segmentation
Customizable Chat UI
Drip Campaigns
Integration with Email Marketing
Lead Qualification
Lead Scoring
Live Chat
Mobile Optimization
Multi-channel Communication
Multi-language Support
Natural Language Processing (NLP)
Personalized Messaging
Proactive Chat
Sales Pipeline Management
Scheduling Meetings
Third-party Integrations
User Behavior Tracking
Visitor Tracking
Drift Media
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Drift Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 15, 2025
Drift Logo
1,081 Drift Reviews
4.4 out of 5
Mid Market (51-1000 emp.)
Mar 30, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Livechat tool"
What do you like best about Drift?

That it integrates with top CRM & Sales systems such as Hubspot & Salesforce.

What do you dislike about Drift?

It needs someone who is acquainted with integrations to set it up with either Hubspot or Salesforce.

What problems is Drift solving and how is that benefiting you?

Filtering good/bad leads before they get in touch with sales and routing them to specific sales reps in different regions.

Mid Market (51-1000 emp.)
Jan 26, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"New to Drift, so far so good"
What do you like best about Drift?

Instantly creates a user friendly website and allows customers to reach out with questions about the product. On the sales side I enjoy being able to see which account is on our site and what they are researching.

What do you dislike about Drift?

I need more time to look into the details of how everything works. But seems pretty intuitive. Would love for all the visitors to have names instead of site visitor, but you can only do so much.

What problems is Drift solving and how is that benefiting you?

Drift is solving our lead and pipeline issues by instantly allowing sales to help contact the customers who are interested, while they are still interested, without having to go through gated content and MQL.

Mid Market (51-1000 emp.)
Jan 25, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"works well!"
What do you like best about Drift?

drift notifications, and that it is able to qualify a lead before contacting an expert

What do you dislike about Drift?

That I just have 45 seconds until a prospect books a meeting directly with me.

What problems is Drift solving and how is that benefiting you?

I had no problems with Drift so far!

Mid Market (51-1000 emp.)
Jan 22, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to use although do wish there would be more updates more often"
What do you like best about Drift?

The ability for the bot to identify individuals and locations, you are given the ability to quickly respond as it is always up to date. I have not used a competitor

What do you dislike about Drift?

Sometimes the system lags and you fail to interact with potential prospects, the appearance on the website also seems to annoy most on website as it is always popping up

What problems is Drift solving and how is that benefiting you?

Drift allows u to interact with individuals coming onto our website and ensures we have the best chance at having a productive and effective conversation with those individuals

Mid Market (51-1000 emp.)
Jan 10, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"I signed up, and got on an enquiry from the Largest Fintech client in the region. Amazing !"
What do you like best about Drift?

Its quite swift, easy to use, and wide reach. Love the ROIs

What do you dislike about Drift?

I would like to have in-detail tutorials for new users - on youtube.

What problems is Drift solving and how is that benefiting you?

Lead generation and prospect engagement issues are getting solved.

Enterprise (> 1000 emp.)
Dec 02, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Drift is a decent worker experience"
What do you like best about Drift?

Drift categorises chats in a streamlined manner and allows you to manage chats with customers effectively. I enjoy the information that the bot can pull out of people before I have even engaged, which allows rapid follow-up if a missed connection happens.

What do you dislike about Drift?

At the moment some of the major issues with drift are through settings that are presumably changed on the admin side of things, such as colleagues being added to chats before you can even finish reading a single word. I have had issues in the past with notifications struggling to appear, and then suddenly my screen being flooded with notifications all at once - However this issue semes to have subsided in the past few weeks or so.

What problems is Drift solving and how is that benefiting you?

Drift solves the problem of people just wanting a quick and easy answer without wanting to call up and explain the problem to us over the phone. They can speak to the chat bot and we can type and reply faster and less stressfully than if the customer was waiting on the phone lines for a response. Drift chat also allows us to help with more than one customer at a time if necessary, something a phone line doesn't allow.

Enterprise (> 1000 emp.)
Nov 30, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great for Salespeople, Great for Web managers"
What do you like best about Drift?

The ability to chat live and include pre-built responses is super helpful

What do you dislike about Drift?

The mass amount of untitled site visitors

What problems is Drift solving and how is that benefiting you?

Helps me engage, live, with customers on my company-facing webpage

Mid Market (51-1000 emp.)
Nov 28, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great tool, great service & great scalability!"
What do you like best about Drift?

Personally I enjoy the customer support the most, I am not the most technically proficient person in the world. So having the support of Aaron Towers in my area who is more than happy to answer my questions and give 5* support is brilliant.

What do you dislike about Drift?

Downside is most likely the rollout. Understanding how we in EMEA differ from our US counterparts is something that would have been very helpful to me in the earlier stages of our partnership.

What problems is Drift solving and how is that benefiting you?

Biggest problem it is helping us solve is keeping prospects engaged on the website!

Mid Market (51-1000 emp.)
Nov 21, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"The industry-leading chatbot platform"
What do you like best about Drift?

Drift is an extremely powerful tool that sets the standard for any chatbot tool I've used in my experience. The customization you're able to do is really next-level. Customer experience personnel have been very helpful.

What do you dislike about Drift?

The actual interface of mapping your bot flows could use improvement; it's not the easiest to find your way around complex flows. However, if you're starting from scratch, this isn't a huge issue -- only when onboarding new personnel or inheriting an instance.

What problems is Drift solving and how is that benefiting you?

It allows us to reach our customers on a personalized level, and provides easy mechanisms for prospects to progress in their journeys.

Mid Market (51-1000 emp.)
Nov 17, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Valuable tool as long as you're using it to the max"
What do you like best about Drift?

The ability to have prospects book meetings on our website pages or be able to have an internal team member live chat has proven to be very valuable to our team!

What do you dislike about Drift?

There's not too much we've come across that we dislike aside from having to pay more to use the feature of having a prospect be able to book a meeting after submitting a form.

What problems is Drift solving and how is that benefiting you?

Allowing prospects to book meetings with our team has been a big benefit. It provides the prospect an opportunity to book a meeting quickly, which helps us see their intent.

Mid Market (51-1000 emp.)
Nov 10, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to use and good for sales + cs"
What do you like best about Drift?

Drift does a good job with being able to customize your bot messaging, and it is a super easy to use platform. Setting up new playbooks and targeting is very easy, as well as its integration with salesforce. Our CSM was always timely in her responses, did a great job of breaking down the reporting for us, and was able to get issues escalated. We at one point used their playbook services which is likely helpful for first time customers, but if you have someone in-house to work on playbooks, its not really necessary. Their support chat is helpful at times but it is sometimes a miss, they may not understand the question or fail at providing a solution. The issues we encounter often need escalation which can be timely. I would say the best benefits are its ease of use, and customizability. I would love to see improvements to the targeting capabilities in real time, and offer in app onboarding / surveys, etc.

What do you dislike about Drift?

Delayed targeting since salesforce only syncs on a 24 hour basis When having technical issues, the solutions take a lot of time to get to The domain look up for accounts - we seem to have issues with our targeting because drifts intel does not always match our salesforce data

What problems is Drift solving and how is that benefiting you?

Being able to connect with customers and solve their problems in real time, helps make our customers happy

Enterprise (> 1000 emp.)
Nov 10, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"New User"
What do you like best about Drift?

I am new to Drift and have only had maybe 3 conversations, but already booked a meeting. Excited to utilize this tool more.

What do you dislike about Drift?

Not sure yet, I have not utlized the tool enough to know what I don't like

What problems is Drift solving and how is that benefiting you?

It's creating another medium to connect with prospects and startn conversations in a more casual setting.

Enterprise (> 1000 emp.)
Nov 10, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to setup, plug and play chatbot with out of the box sync with major marketing/sales platforms"
What do you like best about Drift?

- Easy to setup playbooks, plug and play interface. Easy to learn - Out of the box sync with major marketing and sales platforms - Robust reporting capabilities

What do you dislike about Drift?

- You cannot create templates or easily preset certain chat flows - There isn't a very user-friendly way to sort and organize your playbooks - Prioritizing playbooks isn't very intuitive

What problems is Drift solving and how is that benefiting you?

- Allowing people to skip forms and explore our content / topics in a playful way - It is a lead generator, event promoter and pop-up tool in one.

Enterprise (> 1000 emp.)
Nov 09, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"It makes it really easy to communicate with customers"
What do you like best about Drift?

How easy it is to communicate with customers that want more information

What do you dislike about Drift?

It can get really busy with multiple conversations at once

What problems is Drift solving and how is that benefiting you?

Getting people the answers that they are looking for right away

Mid Market (51-1000 emp.)
Nov 05, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great product, excellent team"
What do you like best about Drift?

Drift is a wonderfully slick product. They're continuously pushing the envelope on technology to enable conversational marketing, and consultative sales. The team is a reliable source of thought leadership.

What do you dislike about Drift?

Their 'ROI' presentations once you're a customer don't really make much logical sense...they're trying to hard in those presentations and it's not necessary. 😏

What problems is Drift solving and how is that benefiting you?

Drift is enable our sales team to communicate quickly and effectively with our inbound prospects in the ways that our prospects *want* to communicate. Which is critical for our business.

Enterprise (> 1000 emp.)
Oct 13, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Drift is great for understanding what company's are signaling for and when best to reach out."
What do you like best about Drift?

Understanding where these companies have been on our website and what information they have been looking at is handy for catering a specific approach towards a company/prospect.

What do you dislike about Drift?

Sometimes a meeting that gets booked through Drift gets routed to the incorrect rep or a rep books a meeting through Drift that is not in their territory, causing lost time and confusion. If Drift could get better at routing leads to the right reps Drift would be 10/10.

What problems is Drift solving and how is that benefiting you?

Drift solves the problem of understanding what a company is looking for solution-wise. It tracks all the data of site visitors and where they have been on your company website so you can cater a personalized approach to reaching out.

Enterprise (> 1000 emp.)
Sep 20, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Seamless Way to Connect with Customers"
What do you like best about Drift?

Drift has been instrumental in connecting our customer service and sales team to potential customers. Also, Drift seamlessly connects your calendar with the customer; scheduling customer meetings has never been easier.

What do you dislike about Drift?

The AI chatbot needs help to filter out customer service questions from sales leads. This is because I want Drift to connect me with more real-life sales leads rather than a customer question.

What problems is Drift solving and how is that benefiting you?

Drift allows my customer to book meetings directly to my calendar. That has allowed me to book more meetings than I could without Drift by never missing a customer's que.

Enterprise (> 1000 emp.)
Sep 20, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Seamless Experience"
What do you like best about Drift?

People can easily book meetings on my calendar without requiring me to do anything!

What do you dislike about Drift?

The desktop app is hard to download, but I'm happy with the extension

What problems is Drift solving and how is that benefiting you?

It has allowed me to talk directly to customers without having to go through a multi-step program

Mid Market (51-1000 emp.)
Sep 06, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Robust platform with different customization options"
What do you like best about Drift?

Drift is an amazing chatbot, email and AI tool for sales and marketing teams. We use Drift on our website to get users to chat in with us and our main goal is to convert them into meetings and opportunities. A lot of users on the website do not like filling out long forms to chat with a team member, so using Drift's chat tool really helps speed up this process by eliminating the form, asking a few key questions to get info from the user, and then routing directly to a live representative for support right away. We've seen a high conversion rate from using this. You can also connect to so many different tools and systems through the integrations and create unique flows within your playbooks and targeting.

What do you dislike about Drift?

Because it is a tool that allows you to customize so many different things and connect to a variety of platforms, there are often bugs on the platform. Occasionally, the bot would not route leads correctly to our reps, the platform may have glitches sometimes, or sync incorrectly in our other systems. The support team is responsive and helpful throughout these issues, but it can definitely be challenging when we don't get an update on the timing on when the bug is fixed, or how we can prevent certain things from happening.

What problems is Drift solving and how is that benefiting you?

Our goal is to drive as much engagement and conversions on our website. Drift helps us increase that conversion rate. Most people don't like filling out forms and jump to our chatbot immediately to get their answers.

Enterprise (> 1000 emp.)
Sep 05, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good usage with some contras"
What do you like best about Drift?

I like the simple overview and the user-friendly design of the whole portal. It is very intuitive and, therefore, easy to use. Furthermore, it is pretty simple to navigate to specific chatrooms, etc.

What do you dislike about Drift?

Sometimes the possible answers for the customer do not make much sense or are unclear. That is something I have experienced from time to time. So some alternative or additional answers would be great.

What problems is Drift solving and how is that benefiting you?

For sure, it is an excellent tool for inbound Leads and the fact that the customer is getting more or less routed to the right team and contact person is beneficial and saves a lot of time.

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