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Google Analytics
Insights for smarter decisions
4.5
(6,280)
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Google Analytics Reviews & Product Details

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Marketing and Indie Hacker tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Managed by:
Axel Grubba
Founder
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Crevio
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$29.00/month
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Ask Questions about Google Analytics
What Google Analytics is best for?
How does Google Analytics compare to MonsterInsights?
What are the pros and cons of Google Analytics?
Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Pricing
Google Analytics Features
A/B Testing
API Access
Anomaly detection
Attribution Modeling
Audience Insights
Automated Reporting
Behavior Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Reports
Customizable Dashboards
Data Export
Data Visualization
E-commerce Tracking
Event Tracking
Funnel Analysis
GDPR Compliance
Goal Setting and Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Tag Management
User Flow Analysis
User Retention Analysis
User Segmentation
Google Analytics Media
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Google Analytics Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 13, 2025
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6,280 Google Analytics Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Jun 29, 2020
 Source
Overall Rating:
5.0
EF
Ec F.
Direct Mail Advertising
Share
"Super in-depth website analytics"
What do you like best about Google Analytics?

The sheer amount of data you get from Google Analytics is incredible. It really helps you narrow down deficiencies on your website so you can make improvements to retain the types of users that you want to retain.

What do you dislike about Google Analytics?

Huge learning curve. Definitely not novice friendly. If it's your first time looking at Google analytics, it's be extremely daunting.

What problems is Google Analytics solving and how is that benefiting you?

Allows our company to figure out the paths our users are taking when navigating our websites and let's us see where they're dropping of. This helps us to improve our overall experience and lower our bounce rate and increase time spent on site.

Mid Market (51-1000 emp.)
Jun 28, 2020
 Source
Overall Rating:
5.0
Md. Fuad H. avatar
Md. Fuad H.
Manager, Strategy & Performance
Share
"Best of Free Web & App Analytics"
What do you like best about Google Analytics?

1. Google Analytics has the most powerful platform for gaining insights on website performance. 2. Google Analytics is integrated with the Google Ads platform for which campaign tracking gets much easier 3. Google Analytics can help you create any time of data report you want. The reports makes it easier for taking marketing decisions. 4. It also helps to set up goals and conversions and observes how our marketing campaigns are performing.

What do you dislike about Google Analytics?

1. Sometimes I get lost in the new UI or navigation. 2. Integration of codes can be somewhat cumbersome if you are not a developer especially setting up Enhanced E-Commerce. 3. Free version of the Analytics sometimes gives bugs like you will see a huge number of traffic sometimes on the Real Time dashboard but the the audience is not actually visiting your site. 4. The analytics tracks exactly where every user is sent from whether it is a Google search or social media.

What problems is Google Analytics solving and how is that benefiting you?

We can literally track everything that happens on our website, from where the visitor originated from, the product they viewed, the product they purchased, everything.

Small Business (50 or fewer emp.)
Jun 25, 2020
 Source
Overall Rating:
5.0
MW
Michelle W.
G
Share
"Google Analytics helps us stay on top of where our business is heading."
What do you like best about Google Analytics?

Google analytics has everything needed to gauge the effectiveness of websites, landing pages, and campaigns all in one place.

What do you dislike about Google Analytics?

It can be difficult to navigate the demographics information and put it to use.

What problems is Google Analytics solving and how is that benefiting you?

We use GA to track campaign performance and to confirm data from 3rd party ad providers.

Enterprise (> 1000 emp.)
Jun 25, 2020
 Source
Overall Rating:
5.0
KG
Keerti G.
Founder
Share
"Google Analytics to the Rescue"
What do you like best about Google Analytics?

We use Google Analytics extensively to understand how much of our services are being used. Google analyst gives great reports and insight into the type of consumers and where they are from. The live tracking feature is something which we use on a regular basis to give surprise offers to our clients.

What do you dislike about Google Analytics?

There is absolutely nothing that I dislike about Google Analytics.

What problems is Google Analytics solving and how is that benefiting you?

As a Business Analyst I need to get information and the number at the tip of my fingers and that is exactly what Google Analytics provides us.

Small Business (50 or fewer emp.)
Jun 25, 2020
 Source
Overall Rating:
5.0
PB
Patrick B.
Chief Idea Officer
Share
"Analytics And Adwords"
What do you like best about Google Analytics?

I like the addition of the Google Data Studio to help better tell the story without boring people with numbers

What do you dislike about Google Analytics?

Too many new features rolled out without notice -

What problems is Google Analytics solving and how is that benefiting you?

I find landing pages that are useless and replace them

Small Business (50 or fewer emp.)
Jun 23, 2020
 Source
Overall Rating:
5.0
William M. avatar
William M.
Director Of Search
Share
"a Tool that you can't do without"
What do you like best about Google Analytics?

Free and full of robust information that tells you where your visitors are coming from and how they are behaving

What do you dislike about Google Analytics?

sometimes valuable marketing information can be anonymized or just withheld because there are not enough people in an audience.

What problems is Google Analytics solving and how is that benefiting you?

assisted conversions, conversion tracking, in conjunction with Google Tag Manager.

Small Business (50 or fewer emp.)
Jun 23, 2020
 Source
Overall Rating:
5.0
Rodger J. avatar
Rodger J.
Marketing Manager
Share
"The Best and First Solution for All Analytics for your digital marketingneeds"
What do you like best about Google Analytics?

I like how you can set up any site very quickly, monitor all core data easily, and switch between sites on a dime. Whether you are more of an SEO, PPC or Social media marketing professional, there is always a use for just about everything you do relating to Google Analytics. You can try to use analytics built into 3rd part apps "dashboards" or other analytics platforms, but no one does it best quite like Google Analytics. There are many paid options for competitors, but this is free - making it a huge advantage as a useful too to integrate into your daily work flow. Linking up to Google Ads, creating conversion goals and conversion tracking are my primary uses outside of tracking conversion based on what kind of traffic source. I reference Analytics commonly to report to upper management on how our organic sales cause or contribute to repeat business. Also can use this system to help you understand the metrics of your lead funnels using their funnel step analytics. The most helpful part about using Google Analytics is that you can also create multiple custom reports with just about every single data point within the system.

What do you dislike about Google Analytics?

I don't like how it can be hard to find certain options in the UI. It could have far more options positioned in better spots that are easier to access, especially when it comes to shared permissions and such. Support is very hard to find and get, there is no live chat or phone support since this is not a paid product or service from Google.

What problems is Google Analytics solving and how is that benefiting you?

Distinguishing was traffic sources that have the most impact on sales and the best pathways/experiences for lead generation.

Mid Market (51-1000 emp.)
Jun 23, 2020
 Source
Overall Rating:
5.0
OE
Otis E.
Founder
Share
"Best analytics tools in the net"
What do you like best about Google Analytics?

Google analytics offers all the features that an analytics specialist may need. It has multiple layers. So you can use it better when you acquire experience. For sure it's not a tool for beginners and none technical staff.

What do you dislike about Google Analytics?

The user interface is not the best in the world. but it gets the job done.

What problems is Google Analytics solving and how is that benefiting you?

Testing the user experience of our customers. getting insights from their behaviors. a making funnels for our sales funnels

Small Business (50 or fewer emp.)
Jun 23, 2020
 Source
Overall Rating:
5.0
ID
Ian D.
Founder
Share
"One platform to see where the trends are going and where they're at"
What do you like best about Google Analytics?

The ability to go to one tool that will show you everything you need to know for web tracking.

What do you dislike about Google Analytics?

Google is as simple as it gets, but as time goes on, and the platform becomes for powerful, you really have to keep in mind that you have to keep up.

What problems is Google Analytics solving and how is that benefiting you?

Google analytics help us solve our clients needs for web finabilty. THis tool allows us to go in and see what needs to be done in order to acheive our clients needs

Small Business (50 or fewer emp.)
Jun 23, 2020
 Source
Overall Rating:
5.0
Billy H. avatar
Billy H.
Ceo & Content Manager
Share
"Easy to implement and read"
What do you like best about Google Analytics?

I've tried several different tracking services and always find myself coming back to Analytics. It is easy to implement and provides me quick overviews of all my traffic with the option of reviewing more in-depth information.

What do you dislike about Google Analytics?

About the only thing I recall having an issue with was getting it to recognize my top-level domain once. Turned out I was overlooking a letter, so ended up being my fault.

What problems is Google Analytics solving and how is that benefiting you?

I have realized how easy it can be to keep track of traffic across multiple websites and learn various aspects from where they came from, what pages they land on, visit, etc. Best of all, it's free.

Enterprise (> 1000 emp.)
Jun 17, 2020
 Source
Overall Rating:
5.0
HT
Hemkumar T.
Founder
Share
"Super Analytics and reports"
What do you like best about Google Analytics?

Google Analytics is a great solution to a difficult problem, Customer Analysis. Using Google Analytics we are able to get a very accurate report of the potential customer and we can also determine how we can improve our products to better serve our existing customers.

What do you dislike about Google Analytics?

We have been using Google Analytics for a while and I should admit, there is nothing to dislike about it

What problems is Google Analytics solving and how is that benefiting you?

Great reports and Great analysis to make changes to our products and Services

Enterprise (> 1000 emp.)
Jun 14, 2020
 Source
Overall Rating:
5.0
GR
Ganesh R.
Founder
Share
"Stunning reports and great analytics"
What do you like best about Google Analytics?

Google Analytics helped us get accurate information about what our customers want and where our potential customers are from. Using the live tracking feature we are able to understand how many end users are accessing our site and web services at any point time.

What do you dislike about Google Analytics?

There is nothing to dislike about Google Analytics.

What problems is Google Analytics solving and how is that benefiting you?

We are able to get better reports and a great dashboard to present to stake holders and product development teams. Overall I would say Google Analytics is a must have application.

Enterprise (> 1000 emp.)
Jun 09, 2020
 Source
Overall Rating:
5.0
Maria D. avatar
Maria D.
Digital Marketing Expert
Share
"Full, good report options, helpful"
What do you like best about Google Analytics?

There is all kind of data and you can always find something new and use it in your favor.

What do you dislike about Google Analytics?

Maybe the interface can be optimized to a better looking one.

What problems is Google Analytics solving and how is that benefiting you?

Defining my top traffic source so I know where to locate more money, see if my previous campaign is working, is my traffic relevant,etc

Small Business (50 or fewer emp.)
Jun 08, 2020
 Source
Overall Rating:
5.0
Juxhin C. avatar
Juxhin C.
Information Technology Specialist
Share
"It show your data on websites real times and track every device"
What do you like best about Google Analytics?

Is free to use and i can implement it very easy just cope pastr the code

What do you dislike about Google Analytics?

Need so badly an wordpress plugin to show my data directly on dashbord

What problems is Google Analytics solving and how is that benefiting you?

Sometimes the views don't show

Enterprise (> 1000 emp.)
Jun 05, 2020
 Source
Overall Rating:
5.0
RK
Raju K.
Founder
Share
"Great report and Great dashboards"
What do you like best about Google Analytics?

I really like the simplistic user interface that Google Analytics has to offer us. The data generation is quick as it get processed in the cloud and only then gets relayed into the systems. Live tracking of End Users and also live site interaction detection is another feature which is great

What do you dislike about Google Analytics?

I do not dislike anything about Google Analytics. Its a great application and I would recommend everyone to use it

What problems is Google Analytics solving and how is that benefiting you?

Time saved and the reports and dashboard are generated quickly.

Small Business (50 or fewer emp.)
Jun 04, 2020
 Source
Overall Rating:
5.0
Luis Enrique G. avatar
Luis Enrique G.
Dpto. Ingenieria Biomedica
Share
"The Best option for management"
What do you like best about Google Analytics?

one of the most complete tools to visualize the movements that occur on your website

What do you dislike about Google Analytics?

the metrics are not totally clear is the negative point on my part

What problems is Google Analytics solving and how is that benefiting you?

I use it to be able to count all the accesses to my website from different devices and countries

Enterprise (> 1000 emp.)
Jun 02, 2020
 Source
Overall Rating:
5.0
MK
Muni K.
Founder
Share
"Absolutely a Must for a Product Based Organization"
What do you like best about Google Analytics?

Using Google Analytics were can determine complete website activities by end users any where on the Globe. The best data include the session duration and jump rate.

What do you dislike about Google Analytics?

I have been using Google Analytics on a regular basis for the past 4 years and I must say it is a pleasure to work with the tool. I have no complaints

What problems is Google Analytics solving and how is that benefiting you?

With the information that we get we are able to actually design new product which will fit in to a segment and attract new customers.

Small Business (50 or fewer emp.)
Jun 02, 2020
 Source
Overall Rating:
5.0
Natascha S. avatar
Natascha S.
Directora En Marketing Digital
Share
"Herramienta práctica"
What do you like best about Google Analytics?

Lo que mejor tiene Google Analytics es que es una herramienta práctica para analizar el marketing digital, yo la utilizo mucho con mis clientes y en mi propio sitio web https://siglerdigitalmarketing.com, me ha servido mucho para analizar el mercado objetivo, las conversiones que pueden ligarse con Google Ads sin ningún problema, es una herramienta muy fácil de utilizar y cómoda por que te da sugerencias. En conclusión cualquiera puede utilizarla.

What do you dislike about Google Analytics?

Honestamente hasta ahora lo único que me desagrada es que cambian la interfaz sin previo aviso y complica un poco la navegación.

What problems is Google Analytics solving and how is that benefiting you?

Problemas de navegación dentro de los sitios web de mis clientes.

Enterprise (> 1000 emp.)
Jun 01, 2020
 Source
Overall Rating:
5.0
SM
Sanjeeb M.
Founder
Share
"Easy Data Analysis and reports using Google Analytics"
What do you like best about Google Analytics?

I like Google Analytics because it has a great user interface and all the tools are located in the appropriate location. The Dashboard provides us access to all the data options and we can extract the datasets. Reports generated helps us in modifying services where ever required.

What do you dislike about Google Analytics?

I do not have anything to dislikes about this product

What problems is Google Analytics solving and how is that benefiting you?

I am able to save a lot of time and it also helps us generate regional datagraphs in different color codes

Enterprise (> 1000 emp.)
Jun 01, 2020
 Source
Overall Rating:
5.0
AA
Ashutosh A.
Founder
Share
"Modern and the Future of Analytics"
What do you like best about Google Analytics?

Google Analytics is one of the most instinctive and complete analytical tool. With Google analytics, I can run traffic analysis and reports and create visual proof of clients, visits, site visits, income

What do you dislike about Google Analytics?

I do not have any complaints about Google Analytics

What problems is Google Analytics solving and how is that benefiting you?

We can easily create custom reports and dashboards with a simple few Clicks on the main control panel. After using Google analytics for a few years, now we have better products and better customer satisfaction