Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.
Google Analytics is also often used as Digital Analytics of choice in Marketing and Indie Hacker tech stacks.
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Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
Training | Documentation |
Languages | English |
The sheer amount of data you get from Google Analytics is incredible. It really helps you narrow down deficiencies on your website so you can make improvements to retain the types of users that you want to retain.
Huge learning curve. Definitely not novice friendly. If it's your first time looking at Google analytics, it's be extremely daunting.
Allows our company to figure out the paths our users are taking when navigating our websites and let's us see where they're dropping of. This helps us to improve our overall experience and lower our bounce rate and increase time spent on site.
1. Google Analytics has the most powerful platform for gaining insights on website performance. 2. Google Analytics is integrated with the Google Ads platform for which campaign tracking gets much easier 3. Google Analytics can help you create any time of data report you want. The reports makes it easier for taking marketing decisions. 4. It also helps to set up goals and conversions and observes how our marketing campaigns are performing.
1. Sometimes I get lost in the new UI or navigation. 2. Integration of codes can be somewhat cumbersome if you are not a developer especially setting up Enhanced E-Commerce. 3. Free version of the Analytics sometimes gives bugs like you will see a huge number of traffic sometimes on the Real Time dashboard but the the audience is not actually visiting your site. 4. The analytics tracks exactly where every user is sent from whether it is a Google search or social media.
We can literally track everything that happens on our website, from where the visitor originated from, the product they viewed, the product they purchased, everything.
Google analytics has everything needed to gauge the effectiveness of websites, landing pages, and campaigns all in one place.
It can be difficult to navigate the demographics information and put it to use.
We use GA to track campaign performance and to confirm data from 3rd party ad providers.
We use Google Analytics extensively to understand how much of our services are being used. Google analyst gives great reports and insight into the type of consumers and where they are from. The live tracking feature is something which we use on a regular basis to give surprise offers to our clients.
There is absolutely nothing that I dislike about Google Analytics.
As a Business Analyst I need to get information and the number at the tip of my fingers and that is exactly what Google Analytics provides us.
I like the addition of the Google Data Studio to help better tell the story without boring people with numbers
Too many new features rolled out without notice -
I find landing pages that are useless and replace them
Free and full of robust information that tells you where your visitors are coming from and how they are behaving
sometimes valuable marketing information can be anonymized or just withheld because there are not enough people in an audience.
assisted conversions, conversion tracking, in conjunction with Google Tag Manager.
I like how you can set up any site very quickly, monitor all core data easily, and switch between sites on a dime. Whether you are more of an SEO, PPC or Social media marketing professional, there is always a use for just about everything you do relating to Google Analytics. You can try to use analytics built into 3rd part apps "dashboards" or other analytics platforms, but no one does it best quite like Google Analytics. There are many paid options for competitors, but this is free - making it a huge advantage as a useful too to integrate into your daily work flow. Linking up to Google Ads, creating conversion goals and conversion tracking are my primary uses outside of tracking conversion based on what kind of traffic source. I reference Analytics commonly to report to upper management on how our organic sales cause or contribute to repeat business. Also can use this system to help you understand the metrics of your lead funnels using their funnel step analytics. The most helpful part about using Google Analytics is that you can also create multiple custom reports with just about every single data point within the system.
I don't like how it can be hard to find certain options in the UI. It could have far more options positioned in better spots that are easier to access, especially when it comes to shared permissions and such. Support is very hard to find and get, there is no live chat or phone support since this is not a paid product or service from Google.
Distinguishing was traffic sources that have the most impact on sales and the best pathways/experiences for lead generation.
Google analytics offers all the features that an analytics specialist may need. It has multiple layers. So you can use it better when you acquire experience. For sure it's not a tool for beginners and none technical staff.
The user interface is not the best in the world. but it gets the job done.
Testing the user experience of our customers. getting insights from their behaviors. a making funnels for our sales funnels
The ability to go to one tool that will show you everything you need to know for web tracking.
Google is as simple as it gets, but as time goes on, and the platform becomes for powerful, you really have to keep in mind that you have to keep up.
Google analytics help us solve our clients needs for web finabilty. THis tool allows us to go in and see what needs to be done in order to acheive our clients needs
I've tried several different tracking services and always find myself coming back to Analytics. It is easy to implement and provides me quick overviews of all my traffic with the option of reviewing more in-depth information.
About the only thing I recall having an issue with was getting it to recognize my top-level domain once. Turned out I was overlooking a letter, so ended up being my fault.
I have realized how easy it can be to keep track of traffic across multiple websites and learn various aspects from where they came from, what pages they land on, visit, etc. Best of all, it's free.
Google Analytics is a great solution to a difficult problem, Customer Analysis. Using Google Analytics we are able to get a very accurate report of the potential customer and we can also determine how we can improve our products to better serve our existing customers.
We have been using Google Analytics for a while and I should admit, there is nothing to dislike about it
Great reports and Great analysis to make changes to our products and Services
Google Analytics helped us get accurate information about what our customers want and where our potential customers are from. Using the live tracking feature we are able to understand how many end users are accessing our site and web services at any point time.
There is nothing to dislike about Google Analytics.
We are able to get better reports and a great dashboard to present to stake holders and product development teams. Overall I would say Google Analytics is a must have application.
There is all kind of data and you can always find something new and use it in your favor.
Maybe the interface can be optimized to a better looking one.
Defining my top traffic source so I know where to locate more money, see if my previous campaign is working, is my traffic relevant,etc
Is free to use and i can implement it very easy just cope pastr the code
Need so badly an wordpress plugin to show my data directly on dashbord
Sometimes the views don't show
I really like the simplistic user interface that Google Analytics has to offer us. The data generation is quick as it get processed in the cloud and only then gets relayed into the systems. Live tracking of End Users and also live site interaction detection is another feature which is great
I do not dislike anything about Google Analytics. Its a great application and I would recommend everyone to use it
Time saved and the reports and dashboard are generated quickly.
one of the most complete tools to visualize the movements that occur on your website
the metrics are not totally clear is the negative point on my part
I use it to be able to count all the accesses to my website from different devices and countries
Using Google Analytics were can determine complete website activities by end users any where on the Globe. The best data include the session duration and jump rate.
I have been using Google Analytics on a regular basis for the past 4 years and I must say it is a pleasure to work with the tool. I have no complaints
With the information that we get we are able to actually design new product which will fit in to a segment and attract new customers.
Lo que mejor tiene Google Analytics es que es una herramienta práctica para analizar el marketing digital, yo la utilizo mucho con mis clientes y en mi propio sitio web https://siglerdigitalmarketing.com, me ha servido mucho para analizar el mercado objetivo, las conversiones que pueden ligarse con Google Ads sin ningún problema, es una herramienta muy fácil de utilizar y cómoda por que te da sugerencias. En conclusión cualquiera puede utilizarla.
Honestamente hasta ahora lo único que me desagrada es que cambian la interfaz sin previo aviso y complica un poco la navegación.
Problemas de navegación dentro de los sitios web de mis clientes.
I like Google Analytics because it has a great user interface and all the tools are located in the appropriate location. The Dashboard provides us access to all the data options and we can extract the datasets. Reports generated helps us in modifying services where ever required.
I do not have anything to dislikes about this product
I am able to save a lot of time and it also helps us generate regional datagraphs in different color codes
Google Analytics is one of the most instinctive and complete analytical tool. With Google analytics, I can run traffic analysis and reports and create visual proof of clients, visits, site visits, income
I do not have any complaints about Google Analytics
We can easily create custom reports and dashboards with a simple few Clicks on the main control panel. After using Google analytics for a few years, now we have better products and better customer satisfaction