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Omnisend Logo
Omnisend
Email marketing software for ecommerce
4.6
(846)
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Omnisend Reviews & Product Details

Omnisend Overview
What is Omnisend?

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.

Company Omnisend
Year founded 2014
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
Omnisend Categories on Findstack
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Ask Questions about Omnisend
What Omnisend is best for?
How does Omnisend compare to Constant Contact?
What are the pros and cons of Omnisend?
Omnisend Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Omnisend Pros and Cons
Pros
  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service
Cons
  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Omnisend Media
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Omnisend Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 14, 2025
Omnisend Logo
846 Omnisend Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Feb 22, 2023
 Source
Overall Rating:
5.0
PM
Prince M.
Founder
Share
"Highly Recommended for WooCommerce Users"
What do you like best about Omnisend?

Omnisend integrated easily with WooCommerce with almost no needed expertise beyond basic WordPress knowledge. From there, setting up my signup forms, abandoned cart recovery emails and launching my first campaign was easy. In fact, before I even started my campaign, I had already recovered multiple abandoned carts!

What do you dislike about Omnisend?

Omnisend is definitely geared towards ecommerce sites. If your website doesn't have a shopping cart or an easy way to track and trace customer leads, Omnisend's tools may not be as useful for you.

What problems is Omnisend solving and how is that benefiting you?

We have wanted to jump into email marketing for a while, but most programs have been too simple or could not fully connect to our WooCommerce store. Omnisend was able to integrate within minutes of signing up, and even offered us solutions (like abandoned cart recovery and dynamic discount codes) that were impossible with several of their competitors. Omnisend's automation features and forms also allow us to create segments of our diverse customer base so we can target our campaigns more granularly.

Mid Market (51-1000 emp.)
Dec 26, 2022
 Source
Overall Rating:
5.0
Patrick F. avatar
Patrick F.
Social Media Manager
Share
"Omnisend is the most effective email marketing suites for any form of business firms."
What do you like best about Omnisend?

Omnisend is a great email marketing platform because it can provide intensive flexibility and customizations to our specific business model. Omnisend is the leading cloud-based multichannel eCommerce software mainly designed for tiny and medium-sized businesses. We can use this software to style, set up, and manage their stores across multiple sales channels, along with the net, mobile, social media, marketplaces and pop-up retailers. This platform offers an associate degree through an e-Commerce system with the flexibility to tug reports and manage products, promotions, and sales. It can be very economical and the most reliable code for any user.

What do you dislike about Omnisend?

The main disadvantage of this platform is that this setup and customization method of Omnisend isn't very straightforward because of its most significant drawback. If we don’t have any plan concerning net development, we may realize it is tough to customize. The sole factor I dislike about Omnisend is that we tend not to create shipping rates in different countries. This choice of applications is incredibly restricted compared to additional solutions; however, these are free for many other solutions. Omnisend isn’t as free and open for the developer as other solutions; however, it can permit an outsized scope. This platform won’t be some version of Omnisend that I feel was out of print, and we nearly want one thing for a smaller firm that offers them the community edition that Omnisend doubtless manages.

What problems is Omnisend solving and how is that benefiting you?

Omnisend is appropriate for any business because it is mainly a low or massive business firm to extend your company's productivity. It is a responsive e-Commerce platform that may run on any mobile or laptop device, and also it is a highly customizable and developer-friendly marketing platform. Omnisend is the most vital and effective tool within the electronic e-commerce platform. Omnisend has allowed the creation of an associate degree eCommerce store for one of our most significant in one central hub. Omnisend has the remarkable ability to handle complicated systems, and also it can integrate with numerous designs and plugins.

Small Business (50 or fewer emp.)
Nov 13, 2022
 Source
Overall Rating:
5.0
SO
Sherif O.
Marketing Manager
Share
"its really cool an easy to use i gain a lot of mony using omnisend"
What do you like best about Omnisend?

the most thing i like about omnisend is how easy it is

What do you dislike about Omnisend?

i think nothing i dislike but if you added more features it will be great

What problems is Omnisend solving and how is that benefiting you?

it helps me alot with the abandoned cart its ben more than 18% recovered

Small Business (50 or fewer emp.)
Nov 12, 2022
 Source
Overall Rating:
5.0
MS
Michael S.
Ceo
Share
"Totally blown away by the features and value it provides"
What do you like best about Omnisend?

Being able to segment customers so easily and accurately is a huge bonus. The 'live view' is also really helpful but one of my favorite features is being able to send an automated follow up email to a subscriber who they have viewed a product but didn't add it to their basket. This is like cart abandonement/checkout abandoment with psychic powers.

What do you dislike about Omnisend?

I am get to find a single downside of Omnisend. It's one of those rare products/services where you can't actually find a single thing that you don't like or don't find helpful.

What problems is Omnisend solving and how is that benefiting you?

Omnisend has helped me to solve a number of problems such as converting visitors to subscribers, scribers to customers and customers to super customers. The monetary value that I get from using Omnisend massively outweighs the monthly cost of the service.

Small Business (50 or fewer emp.)
Nov 11, 2022
 Source
Overall Rating:
5.0
AP
Ap P.
Jack Of Everythang
Share
"Gabe has been awesome in helping us get setup"
What do you like best about Omnisend?

The easy use drop and drag. Especially when adding products

What do you dislike about Omnisend?

So far I dont have any complaints with the service.

What problems is Omnisend solving and how is that benefiting you?

Gabe works with us weekly to ensure we are on the right track to start maximizing our reach.

Small Business (50 or fewer emp.)
Nov 10, 2022
 Source
Overall Rating:
5.0
WR
Wendy R.
Ceo Of Pandabar Llc
Share
"All you need in one app"
What do you like best about Omnisend?

What I like best about using Omnisend is it has various systems that you can use to track customers and send out marketing in different formats. What I like best is that you can create a campaign all inside of Omnisend only that will use your Shopify data to create it. There are different parameters and automation that you can put in place and once it is in place it is only a matter of maintenance to make sure things are running fully.

What do you dislike about Omnisend?

I dislike that there is a bit of a learning curve to get things set up. There is a lot of trial and error to make sure that you are doing things correctly and efficiently. It also seems like a big app that is very powerful but learning all the many things it can do can take some time to get the hang of it.

What problems is Omnisend solving and how is that benefiting you?

The problem that Omnisend solves is really taking the reigns on marketing. Although it may take a bit to get the hang of things, the app builders have thought of everything with this. There are so many tools that you can use to maximize your gains and ensure that you are sending quality content on a specialized schedule. I sent out emails that I was able to handle the times and dates and frequencies which puts your mind at ease, especially during the holiday season. You can plan your marketing as detailed as you'd like for it to be.

Small Business (50 or fewer emp.)
Nov 09, 2022
 Source
Overall Rating:
5.0
PC
Peter C.
Marketing Consultant, And Co Owner
Share
"SO much better than Mail***mp!"
What do you like best about Omnisend?

User interface is grea - customer service is awesome. Migration was pretty simple

What do you dislike about Omnisend?

The only thing I wish is that with all forms you had a simple "Get Embed Code" function

What problems is Omnisend solving and how is that benefiting you?

just easier to use, and the auto abandon cart email sequence is great

Small Business (50 or fewer emp.)
Nov 09, 2022
 Source
Overall Rating:
5.0
AC
Amandine C.
Founder & Ceo
Share
"Efficient, easy to use, top notch customer service"
What do you like best about Omnisend?

I signed up to Omnisend as a complete beginner regarding email marketing. I had taken classes but had never gotten around to setting up an email list. Omnisend was easy enough for me to do it effortlessly, especially with their free course and their templates for automation. Segmenting was the part I feared the most; even this was not that hard. Omnisend saves up a lot of time, and stats are also easy to see. The customer service is super reactive and friendly; they are always ready to help or answer any questions.

What do you dislike about Omnisend?

I think the email templates are not very useful, and their automatic branding is not exact. I'd rather make my own templates. Also, being able to use gradient colors would be awesome, as many businesses nowadays use gradients for their branding (myself included).

What problems is Omnisend solving and how is that benefiting you?

Omnisend is perfect for email marketing beginners. They have free resources to teach you the basics and seem always to be improving their product. As a beginner, being able to ask questions is essential, and their team never fails to respond quickly.

Small Business (50 or fewer emp.)
Nov 08, 2022
 Source
Overall Rating:
5.0
MM
Mya M.
Logistics Coordinator
Share
"Best SMS messaging company ever!"
What do you like best about Omnisend?

I enjoyed using Omnisend. I was about to create automations, SMS texts, and email campaigns. I am confident using this app will increase sales and grow my community.

What do you dislike about Omnisend?

They said it would take 4 weeks to verify my number which is long. Also not sure what form to upload to get it verified.

What problems is Omnisend solving and how is that benefiting you?

Helping me gain more data on my clients and stay connected with them.

Small Business (50 or fewer emp.)
Nov 08, 2022
 Source
Overall Rating:
5.0
HW
Hayleigh W.
Marketing & Social Media Manager
Share
"Simple, easy and efficient to use"
What do you like best about Omnisend?

How easy it is to create visually pleasing emails - colours, clean layouts. I also love the already set-up templates- a great guide and make the process so much more efficient.

What do you dislike about Omnisend?

Could be more templates, also would love if there was an option to add videos/gifs/interactive elements to emails

What problems is Omnisend solving and how is that benefiting you?

None that I'm aware of

Small Business (50 or fewer emp.)
Nov 08, 2022
 Source
Overall Rating:
5.0
MP
Muscle P.
Ceo & Founder Of Muscle Pound
Share
"Great and easy to use"
What do you like best about Omnisend?

I have used many Shopify apps for email marketing and automation. All apps have been deleted except omnisend.

What do you dislike about Omnisend?

That would be great if we had suggestions for content templates or email marketing.

What problems is Omnisend solving and how is that benefiting you?

increased the abandoned cart conversion rate

Small Business (50 or fewer emp.)
Nov 08, 2022
 Source
Overall Rating:
5.0
MM
Madalina M.
Gifting Manager
Share
"Everything you need and easy to use"
What do you like best about Omnisend?

I love Omnisend; I can send gorgeous newsletters that convert and target each audience with surgical precision. The automation tool saves me a lot of time and makes money while I focus on something else. I recommend it!

What do you dislike about Omnisend?

I would love more premade blocks, it would help me create more professional looking newsletters. It would speed up my work and help me create more varied visuals.

What problems is Omnisend solving and how is that benefiting you?

I make more money with Omnisend; It helps me build awareness and reach my subscribers with beautiful-looking newsletters. It helps me automate and convert more.

Small Business (50 or fewer emp.)
Nov 07, 2022
 Source
Overall Rating:
5.0
NC
Natalie C.
Director
Share
"Happy with my decision to switch to Omnisend!"
What do you like best about Omnisend?

Omnisend integrates amazingly with my website, forms and campaigns are easy to build and the prebuilt workflows are priceless!

What do you dislike about Omnisend?

Some steps aren't as intuitive as I have experienced in the past, but I can get through with a little exploration.

What problems is Omnisend solving and how is that benefiting you?

Keeping my customers up to date on new products, sales etc.

Small Business (50 or fewer emp.)
Nov 07, 2022
 Source
Overall Rating:
5.0
AS
Art S.
Founder/Ceo
Share
"The most robust email service provider on the market, with extremely helpful customer service."
What do you like best about Omnisend?

The most helpful aspect of Omnisend is their ui/ux, incredibly helpful docs, and super friendly team of customer service agents. The automation is also very easy to setup and start using.

What do you dislike about Omnisend?

There is not much I dislike about Omnisend. As a startup founder, I find myself completely satisfied with the service. However, their docs, at rare times, are a bit hard to follow.

What problems is Omnisend solving and how is that benefiting you?

Omnisend is helping me solve the complex tasks of automating emails to my large user base. I'm more productive, and more effective (Sales🤑) after adopting Omnisend into my stack.

Small Business (50 or fewer emp.)
Nov 07, 2022
 Source
Overall Rating:
5.0
DH
Delvcruz H.
Front Desk
Share
"I love Omnisend, it lays out everything so easy for you and it look great on your website"
What do you like best about Omnisend?

I love how helpful and easy they allow you to edit things.

What do you dislike about Omnisend?

I don't particularly appreciate that they don't have a lot of templates to choose from.

What problems is Omnisend solving and how is that benefiting you?

The business problem Omnisend is solving for me would be their emailing, I use that for everything

Small Business (50 or fewer emp.)
Nov 07, 2022
 Source
Overall Rating:
5.0
LC
Leita C.
Director
Share
"Very happy with our experience so far"
What do you like best about Omnisend?

The email templates are simple, they're not too bulky and I can get my point across easily. I like the plain text options to keep it personal from time to time. I like the spinning wheel option for email signups. It's a great way to add a bit of fun to the experience. It was easy for me to transfer from Mailchimp and I find Omnisend a much more user friendly and cost effective option to Mailchimp.

What do you dislike about Omnisend?

I haven't found anything that we dislike at this point. I've been with Omnisend for a few months now and I have found the support to be good when we've needed it and overall, it's been a good transfer from Mailchimp.

What problems is Omnisend solving and how is that benefiting you?

Being a business owner I have a lot on my mind all the time and I can often overlook simple steps to improve my site. I like how when I come to the Omnisend dashboard it will tell me if there is a step I need to take so I don't have to spend time figuring this out for myself. For example it may tell me I need a product abandonment workflow and then it will take me through the steps to create one.

Small Business (50 or fewer emp.)
Nov 07, 2022
 Source
Overall Rating:
5.0
RA
Richard A.
Ceo
Share
"Switched to OmniSend, and haven't looked back."
What do you like best about Omnisend?

The pricing structure makes more sense than the previous service we were using. As you grow your business and lists, the pricing reflects that. You can start using OmniSend right away without having to pay very much at all, which is an ideal situation.

What do you dislike about Omnisend?

Some more advanced metrics would be helpful. I'd look to see a full breakdown of how much revenue (percentage wise), is being brought in from each service OmniSend provides (Email, SMS, and Push-Notifications).

What problems is Omnisend solving and how is that benefiting you?

Mainly pricing as I said before. We were using another service for years that raised their pricing to levels that were completely unsustainable for us. Also, OmniSend has more helpful customer support which is a big bonus,

Small Business (50 or fewer emp.)
Nov 07, 2022
 Source
Overall Rating:
5.0
BRITTANY M. avatar
Brittany M.
Entrepreneur
Share
"Love Omnisend!"
What do you like best about Omnisend?

I love how userfriendly the system is and how many options it has for creating email campaigns, landing pages and segmenting lists for users! My absolute favourite feature is the dashboard for their Omnisend partners which allows me to manage all my client's Omnisend profiles from one account. Such a great platform for businesses that are new to email marketing or advanced. I'm looking forward to starting SMS campaigns soon thanks to Omnisend!

What do you dislike about Omnisend?

Omnisend doesn't have some of the fun interaction pieces that other platforms have (at least not yet) so it's hard to drive engagement via emails without polls, quizzes and things like that that we can build into the emails. I hope these are features they will be adding soon!

What problems is Omnisend solving and how is that benefiting you?

Omnisend partners profile allows me to manage all my client's Omnisend profiles from one account which is a huge advantage so I don't have to remember usernames and passwords to multiple client accounts.

Small Business (50 or fewer emp.)
Sep 29, 2022
 Source
Overall Rating:
5.0
AGorgeousBeauty S. avatar
A Gorgeous Beauty S.
Substitute Teacher
Share
"Excellent Choice"
What do you like best about Omnisend?

Its is very easy to use as especially being a first timer. Also they have awesome customer service. Anytime you need help you can call and talk with someone is very personable and knowledgeable about what to do and how.

What do you dislike about Omnisend?

I honestly don't dislike this at all. this app is a perfect one . Especially if you a beginner in business and marketing. I absolutely love this app . There is nothing you need to change.

What problems is Omnisend solving and how is that benefiting you?

It helps with email marketing for you business. It's takes the hard work and makes it super simple and easy. It easily causes me to set a campaign and or use multiple templates

Small Business (50 or fewer emp.)
Sep 06, 2022
 Source
Overall Rating:
5.0
MF
Moez F.
Head Of Marketing
Share
"Good email tool for a scaling business"
What do you like best about Omnisend?

It's easy to use, there's a neat email builder, reports are fairly straightforward to build. They have various options for collecting emails, and you can also use SMS.

What do you dislike about Omnisend?

Most things are pretty easy to use with the platform, so no major complaints.

What problems is Omnisend solving and how is that benefiting you?

It's helping us scale our email marketing department with easy to build emails, and we can quickly send out newsletters to our subscribers. It's helping us drive incremental revenue.

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