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Zoho Campaigns
Effortless Email Marketing Automation
4.4
(974)
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Zoho Campaigns Reviews & Product Details

Zoho Campaigns Overview
What is Zoho Campaigns?

Zoho Campaigns is an all-in-one email marketing platform designed for small to medium businesses. Among its key features, email automation, landing pages, social media integration, and an intuitive drag-and-drop editor are cited as top tools that customers love. However, one of its best features is its ability to segment your contacts based on their behavior and interests, allowing for more personalized and effective campaigns. Overall, Zoho Campaigns is a powerful and user-friendly solution for businesses looking to grow their email marketing efforts.

Company Zoho Corporation
Year founded 2000
Company size 10,001+ employees
Headquarters Chennai, Tamil Nadu
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
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Ask Questions about Zoho Campaigns
What Zoho Campaigns is best for?
How does Zoho Campaigns compare to Mailmodo?
What are the pros and cons of Zoho Campaigns?
Zoho Campaigns Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Zoho Campaigns Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Zoho Campaigns Media
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Zoho Campaigns Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 10, 2025
Zoho Campaigns Logo
974 Zoho Campaigns Reviews
4.4 out of 5
Mid Market (51-1000 emp.)
Jan 25, 2022
 Source
Overall Rating:
5.0
MH
Marketing H.
Marketing Coordinator
Share
"One simply and powerful software"
What do you like best about Zoho Campaigns?

The ease with which you can create campaigns, segments and join it to your CRM.

What do you dislike about Zoho Campaigns?

The bouncing reports, sometimes you dont know what exactly the bouncing reason is.

What problems is Zoho Campaigns solving and how is that benefiting you?

To be able to have a management of our clients, leads and staff through centralized communication.

Small Business (50 or fewer emp.)
Jan 21, 2022
 Source
Overall Rating:
5.0
Rahul R. avatar
Rahul R.
Music Producer
Share
"Best email marketing solution for every budget."
What do you like best about Zoho Campaigns?

The Zoho campaigns helped me reach out to my clients and notify them about the latest promotions. I use it to share information about my products, news, and other activities using Zoho.

What do you dislike about Zoho Campaigns?

I like many things about Zoho as it helps to make my marketing effective. However, there are so many options, features, and tools available in the application. Sometimes it is confusing to decide which feature will be good for my campaigns.

What problems is Zoho Campaigns solving and how is that benefiting you?

It is very difficult to manage and implement various campaigns on our own. Zoho helps me to organize all my campaigns in one place and check the reach and success of campaigns using its advanced tools.

Mid Market (51-1000 emp.)
Jan 09, 2022
 Source
Overall Rating:
5.0
AG
Archit G.
Business Analyst
Share
"Budget Email Marketing Software To Manage Email Campaign Lists"
What do you like best about Zoho Campaigns?

Zoho Campaigns is the complete marketing automation platform that helps to build, publish, track and optimize email campaigns for business websites and social media marketing campaigns. It offers an easy to use web based interface to create and manage marketing campaigns. We can get a quick view of all email marketing campaigns with their success rate by using its Campaign Analytics feature. Zoho Campaigns also lets create custom landing pages that enable to capture business leads and sell more products online.

What do you dislike about Zoho Campaigns?

Email marketing is an effective way to reach out to customers and prospects. With Zoho Campaigns, businesses can send targeted e-newsletters and announcements to their customers at the right time.

What problems is Zoho Campaigns solving and how is that benefiting you?

Zoho Campaigns is a secure email marketing solution that helps to grow business by engaging with audiences, leads and converting them into customers. We can build a variety of campaigns like sales, marketing and support emails, send personalized emails to segmented subscribers and track your performance through real-time analytics. Zoho is a good alternative to Mailchimp, and it has an easier interface. Before, I used Mailchimp for email marketing, but now I’m using Zoho Campaigns for these tasks because it integrates easily with our website.

Small Business (50 or fewer emp.)
Oct 22, 2021
 Source
Overall Rating:
5.0
Santosh A. avatar
Santosh A.
President Nepal
Share
"Best for Email Marketing"
What do you like best about Zoho Campaigns?

I have been using zoho campaigns fro m 6 months. Everything is very easy to use. Its very easy to make the sign up forms. There are many templates for both signup forms and the email content. Its like drag and drop.

What do you dislike about Zoho Campaigns?

I haven't figured any least helpful features yet. I haven't used the all features still. I think there are no any least helpful features. I am in hope that ZOHO will

What problems is Zoho Campaigns solving and how is that benefiting you?

I wanted to make a after sales relationship with my existing clients, wanted to send them the future offers through email. Zoho is helping me to renew the relationship with my existing client. My existing client are happy to get the new offers from my company.

Mid Market (51-1000 emp.)
Oct 21, 2021
 Source
Overall Rating:
5.0
AR
Ajay R.
Marketing Manager
Share
"Very user friendly and They are upgrading"
What do you like best about Zoho Campaigns?

Very Simple UI and full features need for running marketing campaigns.

What do you dislike about Zoho Campaigns?

Limited templates for creating campaigns.

What problems is Zoho Campaigns solving and how is that benefiting you?

We are able to track and run campaigns with max delivery.

Small Business (50 or fewer emp.)
Oct 07, 2021
 Source
Overall Rating:
5.0
Dhara B. avatar
Dhara B.
Cyber Security Product Analyst
Share
"Zoho campaigns is an amazing marketing tool"
What do you like best about Zoho Campaigns?

Zoho campaigns is an amazing marketing tool. I am beyond amazed with the extra added features and it is indeed supporting , innovating and , tech savvy product continously improving. The best things about zoho campaigns are that we can send and launch multiple campaigns all at once as the review of the campaign is literally express which quickens every thing in the process of launching the campaign. We have found escalation in number of clicks on emails.

What do you dislike about Zoho Campaigns?

The batch wise sending of the campaigns cannot be customized and the time slots are also not customizable a lot of times due to bulk sending the campaigns end up in spam of our clients. I have also contacted support for this but the issue never seems to be resolved. This is the majority con for me. Also the test email and batch sending is a little nbit confusing and tedious process. It would be better if they have a live check of email rather than we need to send a test email then review email to zoho who will approve if the email is following the community guidelines and then finally launch the campaigns.

What problems is Zoho Campaigns solving and how is that benefiting you?

We are using it as an email marketing solution, we run all our email campaigns on Zoho campaign. We use it for email marketing, transactional emails, building email templates for social campaigns in case of any festivals. We use it to target audience based on geographies like countries and also based on demography and industry.

Small Business (50 or fewer emp.)
Sep 23, 2021
 Source
Overall Rating:
5.0
Elvis M. avatar
Elvis M.
Merchandise Operations Manager
Share
"A Sprilliant tool for successful email marketing."
What do you like best about Zoho Campaigns?

It's simple to build and send personalized emails to the right audience with this tool. This tool helps me to engage and communicate with our customers through sending of personalized messages. I like the ease to create and run email marketing campaigns with this tool. It's simple to track the performance of email campaigns with this tool. Has a friendly and responsive customer support team.

What do you dislike about Zoho Campaigns?

Zoho Campaigns has taken email marketing to another higher level compared to it's alternatives and I therefore lack anything to complain.

What problems is Zoho Campaigns solving and how is that benefiting you?

Facilitate great A/B testing. Helps to automate sales and marketing activities hence increasing productivity. This tool enables us to get new customers in real-time. Enables ease of creating engaging campaigns.

Mid Market (51-1000 emp.)
Aug 25, 2021
 Source
Overall Rating:
5.0
AR
Anil R.
M
Share
"End to End Campaign Management with Zoho Campaigns"
What do you like best about Zoho Campaigns?

I love Zoho Campaign because I am now creating and managing end to end multi channel marketing campaigns for all channels which includes Email channel, SMS channel, Direct Mail and Push notifications. Zoho Campaigns are managing all our customer's data and is able to drive lots of traffic to the website and mobile application. Whenever any products coming in stock we are sending them a real-time email and push notification. So my overall experience with Zoho Campaigns is really great.

What do you dislike about Zoho Campaigns?

Zoho Campaigns has all the functionality of marketing automation. We can send real-time Emails, SMS and push notifications to the customers regarding their orders. Zoho Campaigns is easy to use and great for creating multiple workflows, segments, target lists, sending files to the vendor. I have created multiple API events in Zoho Campaigns, which taking care of all our real-time campaigns. Zoho Campaigns is the best revenue generator platform for all the organizations that support marketing activities.

What problems is Zoho Campaigns solving and how is that benefiting you?

Zoho is taking care of all my multi-channel marketing campaigns. Everything is perfect with Zoho Campaigns, and nothing to dislike about this tool.

Small Business (50 or fewer emp.)
Jun 13, 2021
 Source
Overall Rating:
5.0
FS
Felicia S.
Full Time Nanny
Share
"Love this email marketing tool"
What do you like best about Zoho Campaigns?

I like that we can send creative and fun email campaigns to send to different categories of customers based on their interest.

What do you dislike about Zoho Campaigns?

I don't like the subcatergory options for email list and the fact that you can't edit syncs that are created. For example I set an auto sync for new applicants but I can't edit time it's done daily.

What problems is Zoho Campaigns solving and how is that benefiting you?

I am able to send job alerts, newsletter and important information to our clients and nannies/contractors.

Mid Market (51-1000 emp.)
May 27, 2021
 Source
Overall Rating:
5.0
A.B B. avatar
A.B B.
National Recruiter
Share
"My ZOHO"
What do you like best about Zoho Campaigns?

Zoho Campaigns are easy to use and navigate through. It delivers great candidates as well.Its easy to set up templates and cut my time in half.

What do you dislike about Zoho Campaigns?

Zoho Campaigns are great. If I can say one thing, it would be the timeframe. I wish it were a little faster getting candidates over.

What problems is Zoho Campaigns solving and how is that benefiting you?

Zoho Campaigns cut down a lot of time sourcing candidates. It brings great quality candidates directly to your front door.I find my selp utilizing lots of outlets just to receive the outcome I get with Zoho.

Mid Market (51-1000 emp.)
Oct 10, 2020
 Source
Overall Rating:
5.0
Jonathan S. avatar
Jonathan S.
Sales Marketing Analyst
Share
"Zoho Campaigns the best marketing tool"
What do you like best about Zoho Campaigns?

What I like about Zoho Campaigns is that it is a very easy-to-use platform that has a very friendly interface, also because it has a free trial version that helps you familiarize yourself with the applications and uses that you can give it. said software. It has a variety of templates that can be used for emails that are used for marketing campaigns. I also really like the dynamic content feature and the automated list segmentation, they are very useful when it comes to sending personalized messages to customers.

What do you dislike about Zoho Campaigns?

A negative point of the platforms is that sometimes the emails that are sent fall into the spam tray, not much happens but it is a point that can be improved.

What problems is Zoho Campaigns solving and how is that benefiting you?

Zoho campaigns has been of great help because through it we have been able to have a greater reach and find new clients in less time because with the emails we send them we can include our offers, plans and all kinds of valuable information that them Clients or potential clients want to know, and all in a very fast and personalized way. Consequently, much more sales or contracts are obtained being I am very positive for us. On the other hand, the use of Zoho has helped us because by having templates for emails we don't spend time designing them and so we can invest this time in other activities.

Small Business (50 or fewer emp.)
Oct 06, 2020
 Source
Overall Rating:
5.0
AG
Arohi G.
Founder
Share
"Zoho Campaigns Automation Marketing tool To Create Email Templates"
What do you like best about Zoho Campaigns?

Zoho Campaigns is one of the cheap and best email marketing software, We can create our email campaign with the help of Zoho Campaigns very fast and send it to multiple email subscriber. Zoho Campaigns provides advance features to their customer to create beautiful email templates. No need development and designing required for email template creation. Email editor of Zoho Campaigns is very user friendly and it also secure for our business. Just need to drag and drop to create email templates. Easy file upload options and manage all email campaigns.

What do you dislike about Zoho Campaigns?

No to to hard to manage email campaigns. It is easy and simple to create email marketing campaign. We choose Zoho Campaigns for our business because it was cheap and best and give advance option to generate business templates.

What problems is Zoho Campaigns solving and how is that benefiting you?

In Zoho Campaigns, we can create email template according to business trend. We can set images, content every thing with proper position. All email templates of Zoho Campaigns are responsive and give perfect view in mobile and tablets. 80 % conversions chances are high with working Zoho Campaigns for email marketing. We can send email follow up to client automatically. No need to set email campaign for follow up. Zoho Campaigns provides detail reports for our campaigns and we can check which campaign was good for our business.

Small Business (50 or fewer emp.)
Jul 28, 2020
 Source
Overall Rating:
5.0
SS
Sahab S.
Founder
Share
"Very effective for all Abandoned cart user very helped for my business"
What do you like best about Zoho Campaigns?

Every day we were lost many more customers by Abandoned cart user now zoho campaign automation helped lots. this service helped to upgrade a step for my marketing and business sale flow.

What do you dislike about Zoho Campaigns?

Not at all, everything is perfect if possible try to reduce pricing or give some extra coupons for helping new startup businesses.

What problems is Zoho Campaigns solving and how is that benefiting you?

yes zoho campaigns solved my all of new customer acquisition and Abandoned cart user acquisitions for my business

Small Business (50 or fewer emp.)
Jul 26, 2020
 Source
Overall Rating:
5.0
MS
Madhur S.
Founder
Share
"Much better than others"
What do you like best about Zoho Campaigns?

Automation for email Marketing and E-commmerce plugin.

What do you dislike about Zoho Campaigns?

The dashboard is complex. It could be minimalistic.

What problems is Zoho Campaigns solving and how is that benefiting you?

Majorly Email automation and email Marketing

Small Business (50 or fewer emp.)
Jul 24, 2020
 Source
Overall Rating:
5.0
Atulika P. avatar
Atulika P.
Human Resources Specialist
Share
"We are new but finding it extremely helpful"
What do you like best about Zoho Campaigns?

Integration with other Zoho products and website

What do you dislike about Zoho Campaigns?

Limitation on contacts to be imported in a single license

What problems is Zoho Campaigns solving and how is that benefiting you?

We were previously using constant contact for our email marketing campaigns now we are using zoho campaigns

Small Business (50 or fewer emp.)
Jul 21, 2020
 Source
Overall Rating:
5.0
RB
Ryan B.
Founder
Share
"Zoho Campaigns is a full suite email marketing platform with a great interface"
What do you like best about Zoho Campaigns?

Campaigns has a great interface and recently added the flow visualizer to make email automation so visual.

What do you dislike about Zoho Campaigns?

Sometimes, Zoho takes a bit longer than I would like when they review my email templates. However, this is a minor issue and is easily solved with proper preparation and making sure that you write and submit your template a couple hours before you intend on launching your campaign. Encouraging better preparedness is not too much of a flaw at all!

What problems is Zoho Campaigns solving and how is that benefiting you?

I handle all of my email marketing and email drafting needs in Campaigns. I have a number of automated flows that get accomplished within Campaigns and I am able to seamlessly integrate and pass data from my CRM to Campaigns and back and can even trigger other things in 3rd party apps. It really is all you need and I have tried a bunch of email marketing platforms.

Small Business (50 or fewer emp.)
Jul 21, 2020
 Source
Overall Rating:
5.0
JM
Jorge M.
Founder
Share
"Zoho Campaigns allows us to send successful campaigns"
What do you like best about Zoho Campaigns?

Zoho Campaign is a very friendly tool that allows you to schedule the sending of emails. It has predesigned templates for different purposes, such as thank you emails, offers, and more. Another reason I like it is that it allows you to easily sync contacts from different applications like Outlook or Gmail.

What do you dislike about Zoho Campaigns?

There really is nothing I don't like about Zoho Campaigns, ever since we have used it we have obtained excellent benefits for our organization.

What problems is Zoho Campaigns solving and how is that benefiting you?

Zoho Campaigns has allowed us to create templates with personalized content to send to our clients or potential clients by email, which has helped us to continuously grow as a company with the arrival of new clients, and therefore more work.

Small Business (50 or fewer emp.)
Jul 19, 2020
 Source
Overall Rating:
5.0
HA
Hassan A.
Founder
Share
"excellent services"
What do you like best about Zoho Campaigns?

mailing and services easy to let the people know

What do you dislike about Zoho Campaigns?

there is nothing to dislike about it. as i know its easy to use

What problems is Zoho Campaigns solving and how is that benefiting you?

nothing yet

Mid Market (51-1000 emp.)
Jul 16, 2020
 Source
Overall Rating:
5.0
DB
Dave B.
Marketing Manager
Share
"Everything you need, At a Fair Price"
What do you like best about Zoho Campaigns?

I like how it can do anything i need it to while also syncing with my CRM!

What do you dislike about Zoho Campaigns?

The designer could use a bit of an update, but you can always use HMTL.

What problems is Zoho Campaigns solving and how is that benefiting you?

Centralized E-communicaitons - which were not present before.

Small Business (50 or fewer emp.)
Jul 13, 2020
 Source
Overall Rating:
5.0
NE
Nick E.
Founder
Share
"Zoho One & Campaigns"
What do you like best about Zoho Campaigns?

The ability to share roles, data and contacts across our entire business. Because we use whole suite of Zoho products we benefit from a fully joined up approach.

What do you dislike about Zoho Campaigns?

Not much, everything works exactly as we need it to !

What problems is Zoho Campaigns solving and how is that benefiting you?

We used to use a number of applications to deliver exactly what Zoho One / Zoho Campaigns delivers - now everything is delivered using one inter connected suite. The man benefit is reduction of duplication of effort. That results in better use of the team's time preparing and delivering campaigns.

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