Segment Reviews & Product Details

Possibility for all existing platforms. Cloud data collection. Customer segmentation. Explanations and step by step of how each task is carried out

You do not have the possibility to choose the language of the website. The limitation of having to choose an account type. Some destinations are incompatible with some sources.

Segment, a marketing tool that helps you centralize all data and analytics from any site or app, avoiding time-consuming integrations.

Segment makes life easier by enabling a whole slew of workflows and integrations to work thanks to stable, intuitive data delivery.

It can be a bit difficult to understand how to get started if you're not a technical person.

For one, we're delivering app usage data to several platforms to report on engagement stats, identifying power users, etc.

It makes it incredibly easy to get all of your customer data in one place. Simple to configure and easy to debug.

A few of the pages are totally unreliable given the scale we're using the product at (such as the destination filters).

We use it to power our product analytics, customer communications, and data warehouse problems.

The platform is easy to use and has good amount of tutorials to help with usage

The views sometimes can get a little complicated to understand

Segment events have helped us track user behavior and make appropriate product strategy calls

Tag manager and data connections, is very clear and easy monitoring

Mobile view is difficult for the user, maybe make focus on it

Tags integrations and data analysis comunication

The dashboard is very useful and you have a lot of features to analyze our data. In my case, I use to read the tracking plans to implement tracking on our application, and it's easy for me.

Sometimes I lost on the dashboard because it's difficult for me to find what I want.

We track our users' activity to improve their experience and solve their problems and needs. Also, we use violations to check our product.

So easy to push events into new platforms, avoiding duplicated work

If you only care about a few integrations, it can be a bit confusing to get the specific information you want

Event tracking - we pushed events from all platforms into Amplitude and Braze in one go

The segment is an excellent tool for giving shape to Raw data, collecting the and sending data from various resources. The best part about the segment is it allows you to re use the raw data.

Sometimes, it creates problems while resuing the Raw data but that also can be managed

We do not have to use multiple tools to share or send the data, it has everything that you need. Integration is also very easy

I find it helpful that your support staff is so quick to respond

I dislike that it's hard to find things in segment

we are figuring out what are users do and what behaviors are affected by our launches

The Personas feature of Segment allows you to understand the whole customer journey on multiple devices a lot better.

Data connectors to external sources are quite unflexible and worse than competitors.

Without Segment, we wouldn't have been able to put together a reliable marketing attribution modeling given how many devices customers use nowadays and how long their buying periods are. Segment covers those gaps

Being able to syndicate data to all your downstream tools is incredibly useful but what makes Segment work is their customer support team.

Unfortunately, Segment does not do session tracking which has meant that we have to use native functions from other tools that aren't transferrable across other tools.

We have saved 100s of hours in engineering time, empowering marketers to get tools set up within minutes.

Instructions/Guides for adding Segment to existing software applications makes setup a breeze

Sometimes setups can be difficult for more complex applications

Consolidating data for our Operations departments to utilize for business analytics

Ease of integrating with existing toolsets we have or are using within the company. This enables anyone in the organisation to then use that data.

Slow response times when you are requiring any help. This can be a real problem when you are stuck.

Bringing all the data together at one place and then sending it to different systems we use in the organisation.

The platform is very effective and practical and also has a great UI and I can find all required settings easily. Also setting up the frontend code is clear

The only thing I can mention is pricing strategy which could be better and somehow more fair for startups and new companies

Tracking user activities and customer data analysis

Centralizing your tracking, integrations to multiple platforms, great control, debug

The filtration feature is not available on all paid plans

Tracking to multiple platforms