Supermetrics is a reporting platform for small to large businesses to transfer marketing data on external reporting, analytics, storage, and data visualization platforms, such as Google Sheets, Excel, DataStudio, BigQuery, and Snowflake. Supermetrics lets team members set specific metrics and dimensions to source, extract and blend data from multiple marketing platforms, including HubSpot, Facebook Ads, and Google Analytics.
Capabilities |
|
---|---|
Segment |
|
Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile iPad, Mobile iPhone |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
A atualização em tempo real e a quantidade de possibilidade de extração de dados. A incorporação de várias platataformas também é muito boa.
às vezes tem dificuldades de extrair dados e a impossibilidade de cruzamento de certos dados.
Ele resolve a questão de dados em tempo real para o cliente e isso facilita a avaliação dos dados de uma forma geral.
The trigger for daily updates. No need for manually downloading excels.
Sometimes the the queries break when updating.
Supermetrics makes life easier by being already connected to Facebook Ads and GA. I don't have to open these platforms everytime. Also, the unampled GA data is a big plus.
It is the facilitie and the way that data come to data bases.
I think supermetrics spensive for small business.
It is Join all the data from diferents medias.
Praticidade e rapidez em receber os dados
Nada, acho que a ferramenta atende aos requisitos
Resolução na demora para recebimento de dados e tempo manual para coleta de dados em conjunto.
I like the easy creation of queries to grab data from Ads, Analytics, Search Console, Google Sheets (and many more sources). The "Schedule refresh & emailing"-feature helped to automate reporting to my customers.
I would love to move parts of my Reporting to Lookerstudio but are not willing to buy a second license. Sadly Lookerstudio is missing some flexibility that Google Sheets offers. So, for me, switching is not an option.
Google Ads Reporting Tool is, in my humble opimion, suboptimal. Supermetrics solved that. Also combining data from diferent sources was one reason to choose Supermetrics.
Supermetrics helps us to save a lot of time during the day. We can finish some of our taks very fast thanks to Supermetrics. The only tool I've used with this function is Supermetrics, so I don't know how to compare with other players.
Sometimes the queries have some problems on refreshing normally. I also think that the tool could be more intuitive or with more "guides".
Practicality in data analysis. Supermetrics helps us saving a lot of time.
The multiple application possibilities of the indicators extracted through the tool
Some bug situations in automatic data updates
Supermetrics is an important ally in making any decision about the campaigns of the clients I serve
Its very easy to use, its simple to connect my data sources
Its a little expensive for my clients, and the payment methods should recieve "pix" method (local currency)
find the right client, promote my job with data driven decisions
I appreciate the simplicity with which we can blend multiple data sources using Supermetrics for Looker Studio reports.
Sometimes documentation is hard to sift through with updates.
Supermetrics allows us to blend data from multiple paid media channels and create reports that are easily maintained.
I am able to pull data from multiple UI's to compile together. Quieries like these would require coding if it wasn't for Supermetrics.
I have issues sometimes with Google Analytics
Merging data from different interfaces.
It allows us to compile data from all of our different data sources in to one place. It also allows us to really customize and choose the exact metrics that we are wanting to analyze, unlike some of the native platforms that force you into certain sets of data or predefined dimensions and timeframes. This allows us to effectively cross analyze our data and find trends that would have otherwise taken so much more time and work to uncover.
Sometimes there can be odd glitches that require resetting connections. For example, the Google Business Profiles aren't pulling all locations and pulls a different number for me than it does my colleague. Usually resetting the connection resolves this, so it isn't too big of an issue.
It allows us to compile all of our data into one centralized place. This allows us to cross analyze and better identify trends and correlations across the entire business without downloading all sorts of different reports and trying to merge them.
I use Supermetrics with Google Sheets to automatically import data from all of our paid media channels. They have a Google Sheets add-on so accessing Supermetrics and creating queries is all done right inside Google Sheets.
They could improve by allowing us to set a different auto upload schedule for each data query and be a bit more flexible with allowing basic accounts access to all the sources they built connectors to vs. locking some behind enterprise only.
We use Supermetrics to have always updated reports/dashboards by the hour so we can build a report once and never have to worry about updating it. This gives us more time and head space to actually analyze the numbers in the report on a daily basis and create action plans based on them. Additionally, with all the breakdowns and customizations that Supermetrics allows, we can build really complex data analyses that are too cumbersome to pull manually from an ad platform on a frequent basis. So not only does Supermetrics save us time, but it also gives us much better reporting insights in a timely manner.
We use super metrics to keep track of our daily profit and loss and are able to build in all of our sources of revenue and costs. It's perfect
It can be an expensive way of doing it but that would be only complaint.
It solves us keeping tracking of lots of sources of income and expenses
Supermetrics gives me access to my data in a simple and reliable form. I have been able to develop dashboards and reports in looker studio thanks to Supermetrics.
I would like to a larger varity of pricing packages.
It allows me to combine my GA and internal data.
That it allows you to visualize data from mutiple data connectors easily.
That sometimes it troubleshoots and you have to review connections
It solves data reporiting and visualization, this saves time and allows us to optimize resources.
Being able to connect data to different platforms and consolidate into reports and the templates that Supermetrics provide.
Not that there is anything least useful. I would just like to see more in-depth troubleshooting message boards and/or articles from Supermetrics.
creating reports with consolidated data across multiple platforms and the ability to customize based on our needs. It has created efficiency and automation with the data we have and allows various teams to make more informative decisions.
This is an essential tool for anyone working in marketing that needs to analyse or report on data. The ease of use is a big plus, as its so easy to create queries and the wide range of connections with platforms such as Stackadapt/Hubspot etc.
It's pretty costly but after trying other solutions, you get what you pay for. I do wish it was easier to add in connections without havingto pay for them. I have not encounted any other problems.
We use Supermetrics to import marketing data from all the platforms we use and then manipluate to create custom reporting for the wider business...plus we use it for a budget tracking/pacing document.
After comparing a lot of different tools I found that it is best option in terms of cost and it is also easy to use.
Sometimes a trial is activated without a clear reason.
We have saved tons of hours automating our client reports.
The quantity of conectors of digital channels
The architecture of users and permission maybe can be easier in the future
Build reports for my clients
Super accurate data, support is great, and they constantly improve their services. Their integration with Google Sheets works brilliantly, and filter options also allow you to automatically clean data while importing it. Brilliant tool!
They can do a better job of explaining errors that users can run into. Their pricing can also go steep pretty quickly as you start utilizing the platform more and more.
Data was present in multiple different platforms and silos. Utilizing super metrics, we were able to clean up data, import it, and utilize it for analysis and dashboarding from multiple sources in a single google sheet. If you don't want to spend thousands of dollars on building complex dashboards that keep breaking, this is a great alternative that requires substantially lower resources.