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Supermetrics
Simplify Your Data, Amplify Your Impact
4.4
(721)
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Supermetrics Reviews & Product Details

Supermetrics Overview
What is Supermetrics?

Supermetrics began with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Supermetrics has grown from a small project to a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From the start, Supermetrics was driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. What began as a solution to connect marketing data has evolved into an easy-to-use platform that effortlessly extracts and consolidates data from over 150 marketing and sales platforms—including Google Analytics, Facebook Ads, and HubSpot—into preferred destinations.

As the marketing landscape continues to evolve, so too does Supermetrics. Our pioneering spirit and dedication to innovation have earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024. And we’re not stopping there.

At the heart of Supermetrics is a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. Our culture reflects these values, fostering a collaborative environment where team members are encouraged to think creatively and push boundaries.

Looking ahead, Supermetrics will continue to lead the charge for marketing analytics. With upcoming innovations and a growing global presence, we are dedicated to helping our clients not only succeed but excel in the competitive world of marketing.

Company Supermetrics Oy
Year founded 2013
Company size 51-200 employees
Headquarters Helsinki, Finland
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Supermetrics Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Ease of use
Beginner
Intermediate
Advanced
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation, Videos, Webinars
Languages English
Supermetrics Features
A/B Testing
Ad Spend Analysis
Attribution Modeling
Behavioral Analytics
Campaign Management
Churn Prediction
Cohort Analysis
Competitive Analysis
Conversion Tracking
Customer Lifetime Value
Customer Segmentation
Customizable Dashboards
Data Integration
Data Visualization
Email Analytics
Engagement Tracking
Funnel Analysis
Heatmaps
Marketing Automation Integration
Multi-Channel Attribution
Performance Metrics
Predictive Analytics
ROI Tracking
Real-Time Analytics
SEO Analytics
Sentiment Analysis
Social Media Metrics
Trend Analysis
User Journey Mapping
Web Analytics
Supermetrics Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 02, 2025
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721 Supermetrics Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Nov 09, 2021
 Source
Overall Rating:
5.0
AS
Anna S.
Director Of Seo & Analytics
Share
"Great Tool for Reporting"
What do you like best about Supermetrics?

There are such a variety of connectors to use with Data Studio - which makes getting data into reports easy and allows me to create reports that are consistent across ad networks. Ads + Analytics Connector is great for doing roll-up reports, I can't wait to see more paid media options added! They are very good with replying to help tickets and helping to troubleshoot any of the issues I've had.

What do you dislike about Supermetrics?

The interface for seeing account usage and how billing is calculated isn't the most user-friendly/intuitive. It can be quite slow to load when multiple data sources are needed in a report, but I don't know that there is really a way around that, as all those data pulls take time, even without a connector.

What problems is Supermetrics solving and how is that benefiting you?

Consistency of reporting is much easier, and I can pull together templated reports in a matter of minutes. Almost every data source I've needed can be accessed through one of the connectors, so I have a single place to manage data sources.

Small Business (50 or fewer emp.)
Nov 09, 2021
 Source
Overall Rating:
5.0
RP
Rio P.
Owner And Principal
Share
"Has Made Me Look Great for My Clients!"
What do you like best about Supermetrics?

How many connections there are. I've been able to connect so many applications into one report, which has made my reporting so much easier to understand.

What do you dislike about Supermetrics?

The cost for additional connections or upgrading to the premium. I love the tool, but it can be hard to justify those higher costs as just a one-woman shop.

What problems is Supermetrics solving and how is that benefiting you?

I know where my client's audience is, what they are doing, and what opportunities there are to help them. My clients are always surprised when I'm able to pull a report together, and we get a complete overview of what's going on.

Small Business (50 or fewer emp.)
Nov 08, 2021
 Source
Overall Rating:
5.0
MP
Mike P.
Principal
Share
"PPC Account Management/Reporting Life Saver"
What do you like best about Supermetrics?

Allows me to make hyper-customized reporting dashboards for my clients based on their needs. Because I use the Sheets Plugin, I can also account for tracking errors by manually incorporating conversion data when/if there is an issue. Because these reports can be so specific client-focused, I completely automate my month-end reporting by having daily updated live dashboards to which I give clients access to. I have been using Super Metrics for about 6 years now and I love almost everything about it.

What do you dislike about Supermetrics?

Because I have numerous Google Accounts logged into, on occasion, the Sheets Plugin fails to load and I need to log out and then back in with my primary account email. It doesnt happen that often, but it is always frustrating when it does. I assume its probably on Google's side as this has been a known issue for years.

What problems is Supermetrics solving and how is that benefiting you?

Giving my clients full transparency to advertising spend and KPI metrics in a daily updated dashboard. This has allowed me to spend less time responding to emails and pulling manual reports.

Mid Market (51-1000 emp.)
Nov 04, 2021
 Source
Overall Rating:
5.0
CB
Canberk B.
Demand Generation Manager
Share
"Reliable data tool for GDS"
What do you like best about Supermetrics?

It's affordable compared to its competitors, also it's easy to use once you integrate it to GDS.

What do you dislike about Supermetrics?

Customer support sometimes takes a day to respond

What problems is Supermetrics solving and how is that benefiting you?

We can show our data from multiple sources easily

Small Business (50 or fewer emp.)
Nov 04, 2021
 Source
Overall Rating:
5.0
RB
Roy B.
Digital Project Manager
Share
"Connecting Data Studio Client Facing Marketing Ops Dashboards"
What do you like best about Supermetrics?

Supermetrics connects all my #MarkOps data for warehouse, analytics, and reporting. The flexibility of data connections for my business intelligence tools, spreadsheets (both Excel and Google Sheets), data lakes (raw data), and data warehouses (filtered, structured).

What do you dislike about Supermetrics?

Technically Supermetrics works like a champ. I've had non-technical service and support issues related to contracts and renewals, now all worked out. Suggestion for U.S. companies, even though people at the Finish parent company speak perfect English, I prefer working with the U.S. reps due to time zones, holidays, and work ethic (seems stronger on the U.S. side).

What problems is Supermetrics solving and how is that benefiting you?

Connecting agency-client performance data from Facebook Ads, Google Ads, Google Analytics, Google Search Console, CallRail, and SEMrush to dynamic Google Data Studio reports which clients can access any time.

Small Business (50 or fewer emp.)
Oct 29, 2021
 Source
Overall Rating:
5.0
JG
Joshua G.
Marketing Director
Share
"Excellent Way to get your data into GDS"
What do you like best about Supermetrics?

I like the variety of data connectors they have.

What do you dislike about Supermetrics?

It isn't always easy to find your account info on their dashboard and see exactly what data connectors are being used by what services but it isn't overly hard.

What problems is Supermetrics solving and how is that benefiting you?

Aggregating data from multiple analytics and paid advertising sources into Google Data Studio. It also works well for bringing in data from the Google My Business API

Small Business (50 or fewer emp.)
Oct 28, 2021
 Source
Overall Rating:
5.0
Michael L. avatar
Michael L.
Head Of Ecommerce Growth
Share
"Can't live without Supermetrics"
What do you like best about Supermetrics?

The ability to collate data from all these data sources into a Google Sheet

What do you dislike about Supermetrics?

That they don't cover every single thing... Unrealistic I know

What problems is Supermetrics solving and how is that benefiting you?

Any ad hoc data analysis starts with Supermetrics - can't really do my job without it. Makes data accessible to everyone

Small Business (50 or fewer emp.)
Oct 28, 2021
 Source
Overall Rating:
5.0
Jim B. avatar
Jim B.
Founder
Share
"I'd be lost without Supermetrics"
What do you like best about Supermetrics?

I run a performance marketing agency that relies on data to make better-informed decisions. Having Supermetrics available has eliminated a massive amount of time that we used to extract data manually in a really inefficient way. We rely heavily on Google Data Studio reports for both clients and internally in the agency. The data connection provided by Supermetrics means we can get data from all the platforms we use. We can report, analyze and act on the data in a timely way. We would be lost entirely without the Supermetrics for Google Data Studio tool. When we get stuck, the support from Supermetrics has been top-notch.

What do you dislike about Supermetrics?

Trying to price up the anticipated cost of adding a new data source could be improved. I am lucky to be grandfathered into older pricing. If I want to make changes, I'd need to cancel the current license and incur a significant increase in cost to get the same data but grant access to other team members.

What problems is Supermetrics solving and how is that benefiting you?

Much quicker reporting. We are supporting decision-making in running ads on platforms like Facebook Ads and Google Ads using data we get from Supermetrics. Ad cost importing for platforms other than Google Ads into Google Analytics, for richer data and more meaningful ROAS comparison by channel.

Small Business (50 or fewer emp.)
Oct 28, 2021
 Source
Overall Rating:
5.0
JW
Jordan W.
Managing Director
Share
"We couldn't operate at scale without it!"
What do you like best about Supermetrics?

It's a super reliable service that we completely depend on.

What do you dislike about Supermetrics?

The updated pricing did cause confusion.

What problems is Supermetrics solving and how is that benefiting you?

Connecting to multiple sources on mass for a variety of clients.

Small Business (50 or fewer emp.)
Oct 26, 2021
 Source
Overall Rating:
5.0
SD
Steve D.
Head Of Marketing
Share
"Best In Class, Affordable Data Connector of Many Sources & Into Many End Points"
What do you like best about Supermetrics?

Supermetrics makes it simple and easy to successfully get data from one or multiple sources into a centralized place for better analysis and review. Data can often be painful to move or difficult to analyze cross-channel and Supermetrics makes it a lot easier.

What do you dislike about Supermetrics?

The price has steadily creeped up over the past few years. Obviously this is because the value the tool provides proves worth it for the majority of customers and because of continued development towards adding data sources and featurs to the product.

What problems is Supermetrics solving and how is that benefiting you?

We have an internal database of user generated data from our mobile app where individuals and organizations can access their own data as well as organizational account wide data. Users can see their data in the app and in a web dashboard but it's hard for them to get it out other than via downloading static CSVs. Supermetrics lets us help org accounts get data into a living Data Studio report along with data like social media organic + paid metrics so they can see holistic results of their campaigns.

Small Business (50 or fewer emp.)
Oct 26, 2021
 Source
Overall Rating:
5.0
JC
John C.
Founder
Share
"Exceptional tool for anyone needing to regularly pull data"
What do you like best about Supermetrics?

It's insanely easy to use, after only a few weeks of playing around I was able to set up a new report for a completely new client in less than 30 minutes. Then it's just a few minutes each week to update

What do you dislike about Supermetrics?

Sometimes it can be a little slow and I don't like that I'm on a grandfathered plan that can't be updated without cancelling and resubscribing on the new pricing structure

What problems is Supermetrics solving and how is that benefiting you?

Regular reporting to my clients and understanding where to spend my time optimising as accounts

Small Business (50 or fewer emp.)
Oct 25, 2021
 Source
Overall Rating:
5.0
IO
Ian O.
Ceo & Co Founder
Share
"The Must-Have Software For Agencies"
What do you like best about Supermetrics?

It saves us tons of hours by pulling data in a matter of a few clicks.

What do you dislike about Supermetrics?

not really a dislike for supermetrics. but how good supermetrics is, it is still limited by the API allowed by variation data connector. Recently have been receiving many API limits error because of Facebook limitations. resulting in google data studio dashboard throwing errors.

What problems is Supermetrics solving and how is that benefiting you?

client reporting. it saves me a lot of time instead of pulling the numbers manually.

Small Business (50 or fewer emp.)
Oct 25, 2021
 Source
Overall Rating:
5.0
ML
Matthias L.
Ceo
Share
"Great Software. Saves My Agency Hours Each Month"
What do you like best about Supermetrics?

Configurable, has connectors for many different data sources, and is constantly being improved.

What do you dislike about Supermetrics?

Pricing can be a little restrictive, so we have to be a little careful with how many data sources we connect to.

What problems is Supermetrics solving and how is that benefiting you?

ALL of our reporting to clients leverage Supermetrics connectors into Google Data Studio. In our experience, there simply isn't anything better. They've even done data blending across platforms like Facebook and Google to unify reporting for standard metrics.

Mid Market (51-1000 emp.)
Oct 19, 2021
 Source
Overall Rating:
5.0
Samuel O. avatar
Samuel O.
Director Of Finance
Share
"Great product, and only solution we found to consolidate all of our marketing spend and analysis"
What do you like best about Supermetrics?

Ease of use, as well as the strength in connectors allowing us to get what we need when we need it

What do you dislike about Supermetrics?

No ability (that I can find) to send an error email on refresh as opposed to a file with no data in it

What problems is Supermetrics solving and how is that benefiting you?

A big driver for our business is ensuring that throughout the month, we are making a return on the investment we put into digital advertising. Supermetrics allows us to track this daily in a consolidated place

Enterprise (> 1000 emp.)
Oct 05, 2021
 Source
Overall Rating:
5.0
JB
Jake B.
Paid Search & Affiliate Marketing Manager
Share
"Excellent Tool for Automating commodity tasks"
What do you like best about Supermetrics?

Ease of use - and quick to integrate across multiple platforms

What do you dislike about Supermetrics?

Sometimes Search Metrics lack clear naming / do not appear as they do in the platform; meaning it can be challenging to find what you want the first time

What problems is Supermetrics solving and how is that benefiting you?

Quickly build + Collate daily dashboards, which help increase channel visibility into the broader business. It makes it very easy to quickly access and surface data - build once and refresh, rather than manually pulling reports every day

Small Business (50 or fewer emp.)
Oct 05, 2021
 Source
Overall Rating:
5.0
TM
Trent M.
Founder / Chief Digital Officer
Share
"Great addition to our reporting requirements"
What do you like best about Supermetrics?

The breadth of connectors for the multiple ad platforms we utilize and the ease of connecting up these platforms to our various dashboards both in Data Studio and Google Sheets.

What do you dislike about Supermetrics?

Rigid way to purchase additional connectors on the fly to account for any new platforms we may leverage for our clients.

What problems is Supermetrics solving and how is that benefiting you?

Connecting data sources to our dashboard for visulaisaiton.

Mid Market (51-1000 emp.)
Oct 02, 2021
 Source
Overall Rating:
5.0
Riad A. avatar
Riad A.
Managing Director Ksa
Share
"Excellent platform to automate your reports"
What do you like best about Supermetrics?

Multiple connectors allowing quick integration and build-up of reports. Fast technology adopters

What do you dislike about Supermetrics?

Refresh rate of connectors, especially when adding up new accounts.

What problems is Supermetrics solving and how is that benefiting you?

completely helped us build up automated reports and create live dashboards.

Mid Market (51-1000 emp.)
Oct 01, 2021
 Source
Overall Rating:
5.0
AC
Anne Karoline C.
Digital Marketing Analyst
Share
"Supermetrics makes my data analysis routine much easier."
What do you like best about Supermetrics?

I like the ease we find when crossing data.

What do you dislike about Supermetrics?

It's very complicated when some connection doesn't work and the data crashes.

What problems is Supermetrics solving and how is that benefiting you?

I noticed that it became much faster to understand the performance of my ads when analyzing them.

Small Business (50 or fewer emp.)
Sep 30, 2021
 Source
Overall Rating:
5.0
Vincent W. avatar
Vincent W.
Freelance
Share
"Facebook reporting automated"
What do you like best about Supermetrics?

Supermetrics allows you to report at a granular level. It's essentially a pivot table on steroids.

What do you dislike about Supermetrics?

The only dislike I have is that it's sometimes challenging to manage sheets with many queries. It gets confusing at scale with complex builds.

What problems is Supermetrics solving and how is that benefiting you?

It isn't easy to see trends in Facebook ads manager. Supermetrics allowed me to see week over week changes that are typically not easy to access on Facebook.

Small Business (50 or fewer emp.)
Sep 30, 2021
 Source
Overall Rating:
5.0
RS
Ricardo S.
Managing Director
Share
"Indeed super metrics."
What do you like best about Supermetrics?

Supermetrics integration is simple, and their platform is super reliable.

What do you dislike about Supermetrics?

I would welcome Live Chat Support for questions.

What problems is Supermetrics solving and how is that benefiting you?

Connected to Google Data Studio, it empowers data visualization for any platform in a one-stop shop.

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