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Litmus
Optimize Email Campaigns Instantly
4.6
(382)
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Litmus Reviews & Product Details

Litmus Overview
What is Litmus?

Litmus is a preferred email personalization, optimization, and collaboration software among marketers designed to maximize your ROI. From pre-send campaign development, testing, and AI-driven content recommendations Litmus can deliver the tools you need and help facilitate better creativity to ensure optimized content.

Company Litmus Software, Inc.
Year founded 2005
Company size 51-200 employees
Headquarters Cambridge, Massachusetts, United States
Social Media
Litmus Categories on Findstack
Ask Questions about Litmus
What Litmus is best for?
How does Litmus compare to Mailmodo?
What are the pros and cons of Litmus?
Litmus Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Litmus Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Litmus Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 02, 2024
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382 Litmus Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
Nov 20, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The Most Comprehensive Email Tool Out There!!!"
What do you like best about Litmus?

The number of email clients available is awesome. Plus, Litmus is great about constantly updating the tool and keeping on top of new features.

What do you dislike about Litmus?

Keeping templates and tracking organized is a constant effort. I wish there was a built in process to force you to organize better.

What problems is Litmus solving and how is that benefiting you?

Email rendering, tracking, faster template development. I'm able to code and test seamlessly, which has provided enormous time savings.

Enterprise (> 1000 emp.)
Nov 08, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool for QC-ing Email campaigns before pushing send"
What do you like best about Litmus?

I like that it has every type of ESP available to send render tests to before sending to the consumer. This is huge with so many different ESPs out there it is imperative to test on all of them and be able to trouble shoot and make sure the message that is sent is exactly how you want it to look on all platforms.

What do you dislike about Litmus?

I wish there was a bigger community of debugging tricks in Litmus. There is a decent community but I feel like it could be bigger. Sometimes the builder option renders correctly but then the checklist option sometimes doesn't reflect it.

What problems is Litmus solving and how is that benefiting you?

Rendering issues in Dark mode. Litmus has been very beneficial for our team as we can feel confident that when it passes the Litmus render check that the email will be sent to our customers exactly how it was designed to.

Small Business (50 or fewer emp.)
Nov 07, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Love Litmus"
What do you like best about Litmus?

Litmus is extremely easy to use -and extremely important for anyone sending an email. They have a great platform for checking client rendering, suggesting best practices, as well as workflow help with Litmus Proof and deeper analytics insights with their tokening of campaigns. On top of that, they have a wonderful blog, host webinars, and have a conference as well.

What do you dislike about Litmus?

They recently addressed the one pain point I had with being able to push a single email from code to all of the other tabs.

What problems is Litmus solving and how is that benefiting you?

We are catching problems before they arise - allows us to mitigate the chance that something broken goes out. We've also been able to realize deeper insights from the analytics feature.

Mid Market (51-1000 emp.)
Jul 30, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Love, love, love LITMUS!"
What do you like best about Litmus?

I feel like it's just the industry standard of what email should be. Along with really good emails their one of the few voices that preach the importance of email, especially accessibility. Beyond that their tool is really just solid in terms of testing different email clients, even their WYSIWYG editor is good.

What do you dislike about Litmus?

We haven't really been able to utilize their tracking & analytics because of how our emails are built we're not really able to take advantage of it.

What problems is Litmus solving and how is that benefiting you?

Email accessibility.

Mid Market (51-1000 emp.)
Jan 22, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use, powerful tool"
What do you like best about Litmus?

The newsletter of industry updates I find to be a very quick and easy tool for relevant items in the email world. The platform itself is very easy to use and powerful to ensure you're getting the most out of your email performance

What do you dislike about Litmus?

There are some features left to be desired within email list management.

What problems is Litmus solving and how is that benefiting you?

inbox rendering for the most part. We've caught small, but potentially impactful, issues within our email code base via Litmus.

Small Business (50 or fewer emp.)
Jan 20, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A great email rendering service"
What do you like best about Litmus?

The best thing about litmus is the fact that they display rendering of how our email will look on every email client that is important to us. There have been other services I have used that do not have all email clients on them.

What do you dislike about Litmus?

There is nothing I dislike about litmus. They have a great platform. The only criticism, and s subjective one, is that it is a pricey service for small businesses.

What problems is Litmus solving and how is that benefiting you?

We have solved the issue of sending out emails that do not look how we intended them to on different email clients, or worse yet, are broken.

Mid Market (51-1000 emp.)
Jan 15, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great for Designing and Testing"
What do you like best about Litmus?

I like Litmus's multi use platform. The ability to design and test all in one makes effort easy.

What do you dislike about Litmus?

Litmus sometimes has a slow effort of support when needing to trouble shoot.

What problems is Litmus solving and how is that benefiting you?

Designing and testing already designed and developed emails.

Mid Market (51-1000 emp.)
Jan 11, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Extremely convenient tool for email testing"
What do you like best about Litmus?

Litmus is really good in the sense that it eliminates a lot of manual review of emails and renders emails on how it looks in different devices. A great time saver. Several features available though the most useful is sending the test email to a provided litmus id and validating it real time

What do you dislike about Litmus?

I would be really happy if litmus has rendering options for a few more devices . That would make it easier for email template verification

What problems is Litmus solving and how is that benefiting you?

Email template rendering verification. Its a great time saver. Helps review email being sent in different browsers and devices instead of manually checking in everything

Small Business (50 or fewer emp.)
Jul 20, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Overall, Litmus has been really helpful in testing custom HTML emails"
What do you like best about Litmus?

I love how many email preview options there are for each email client version and device and dark mode. It gives me peace of mind when testing is complete that no surprises are going to happen.

What do you dislike about Litmus?

I wish I didn't have to worry about the additional charge per email preview, although it makes sense. Also, one small thing is that there are no email previews that account for the device and browser dark mode settings being mismatched. It is either both are dark mode or neither is, which isn't a common situation but can happen. This is especially true for Google Chrome as "dark mode" isn't as simple as yes/no, instead you can have different themes. That being said, it is nearly impossible to account for all of them.

What problems is Litmus solving and how is that benefiting you?

Litmus allows us to use far fewer hours testing our emails and increases the confidence in our testing results, which makes our clients happy when it comes time to pay the bills and when each email goes out.

Mid Market (51-1000 emp.)
May 16, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great tool for mockups, setup, and collaboration"
What do you like best about Litmus?

While collaboration is not its main selling point, Litmus makes creating a campaign and then receiving feedback very easy. We use Litmus mainly as a setup and testing tool for emails; seeing all the different browser/device/etc versions is invaluable.

What do you dislike about Litmus?

Many platforms now offer integrations or native functionality to see how your emails will look in different users' views. Same goes for the ability to set up a creative database containing templates and snippets. If these platforms continue to improve on this function, I could see Litmus being phased out, at least among our use.

What problems is Litmus solving and how is that benefiting you?

Design database and email QAing & testing

Mid Market (51-1000 emp.)
May 08, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Litmus is great for Q/A with so many email clients to choose from"
What do you like best about Litmus?

I like all the different email clients that I can see my email in. It also has more features that help improve my emails including the spam ratings and subject line optimization testing. The new AI tool is also very helpful.

What do you dislike about Litmus?

I wish I could see my preview text in the email tests to see if the white space I created is working. I also wish the new dark mode feature had CSS that I could drop in my template.

What problems is Litmus solving and how is that benefiting you?

Litmus helps me see the obscure and embarrassing "issues" to resolve them before the customer sees them. Viewing my emails in dark mode has been especially helpful.

Mid Market (51-1000 emp.)
Mar 21, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Cool tool with engaging events"
What do you like best about Litmus?

The best part about Litmus is the engaging webinars they host to provide opportunities for learning and leveling up your skills. There are so many aspects to email marketing and best practices, and I've enjoyed learning from experts in the field who approach email from a variety of angles.

What do you dislike about Litmus?

I do feel like I get a lot of emails from Litmus with tips and updates. I would prefer to receive less frequent emails, though I find a good deal of the content valuable. I don't have time to dive into all the content they share.

What problems is Litmus solving and how is that benefiting you?

I don't have much experience in email marketing, and being part of the Litmus community empowers me to learn more about the different levers you can pull and how to create impactful emails.

Mid Market (51-1000 emp.)
Jan 27, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Really cool platform"
What do you like best about Litmus?

Previews module is really nice and useful

What do you dislike about Litmus?

Limits for previews just run out too fast)

What problems is Litmus solving and how is that benefiting you?

Litmus helps with testing emails a lot

Enterprise (> 1000 emp.)
Jan 24, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Helps ensuring QA and that the client will be fully satisfied with the product delivered"
What do you like best about Litmus?

The accessibility of the platform makes it very friendly to use.

What do you dislike about Litmus?

Sometimes with outdated version for outlook emails you won't see the issues on Litmus.

What problems is Litmus solving and how is that benefiting you?

QA configurations help us prevent any issues regarding some emails or versions

Enterprise (> 1000 emp.)
Nov 22, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great for Email Review Feedback"
What do you like best about Litmus?

Litmus is a great tool for reviewing email views before sends. It's great for seeing stakeholder feedback in order to easily tweak the copy or design.

What do you dislike about Litmus?

I love it - nothing to complain about here!

What problems is Litmus solving and how is that benefiting you?

Litmus enables the team to review email visuals prior to sends and give feedback in the emails themselves for easy tweaks.

Enterprise (> 1000 emp.)
Nov 09, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Litmus makes cross-functional stakeholder approvals more seamless"
What do you like best about Litmus?

Litmus is an intuitive platform that doesn't take long to learn and because of that, it's easy to share across functions with various stakeholders.

What do you dislike about Litmus?

I have yet to take advantage to many of the Litmus capabilities (tracking, optimizing) so currently I am only using Litmus on a limited basis.

What problems is Litmus solving and how is that benefiting you?

Litmus makes it easy and seamless to collect feedback and edits for emails with various stakeholders across the company.

Small Business (50 or fewer emp.)
Nov 08, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to use"
What do you like best about Litmus?

It is easy to give feedback to my peers when I need to

What do you dislike about Litmus?

I can't share the litmus link with people who don't have litmus account

What problems is Litmus solving and how is that benefiting you?

All the friction that goes into reviewing and getting out emails

Mid Market (51-1000 emp.)
Sep 27, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Efficient, visually appealing and fast to learn. Litmus allows to work faster and more efficiently."
What do you like best about Litmus?

The WYSIWYG feature is great, I love how easy it is to find things in the code box by clicking the area in the image preview. The renderings are also extremely helpful, especially if you missed linking an image here and there.

What do you dislike about Litmus?

The disorganization aspect of the home screen for templates. I wish there was a more organized view other than putting everything in folders.

What problems is Litmus solving and how is that benefiting you?

It's allowing me to code templates much faster than my ESP because of the code and template side-by-side view. Saves a lot of time.

Mid Market (51-1000 emp.)
Sep 27, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Litmus keeps our emails looking great."
What do you like best about Litmus?

I can quickly see rendering issues across devices and apps. The SFMC plug-in is nice.

What do you dislike about Litmus?

I wish it would note common issues with specific apps/devices and give coding fix suggestions.

What problems is Litmus solving and how is that benefiting you?

We are a high-end brand and our emails need to reflect that. I feel emails rending correctly helps with customer confidence.

Mid Market (51-1000 emp.)
Sep 20, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"The tool you didn’t know you needed"
What do you like best about Litmus?

Before using Litmus, our email review process was very manual and tedious. Love how user-friendly and easy Litmus is--it cut down pur email review time drastically!

What do you dislike about Litmus?

Would be very useful to see the email copy in preview mode

What problems is Litmus solving and how is that benefiting you?

Reducing the time it takes to review and approve emails. Also brings in more transparency to the process.