MailerLite background blur
MailerLite Logo
MailerLite
Simple Email Marketing Solutions
4.7
(914)
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

MailerLite Reviews & Product Details

MailerLite Overview
What is MailerLite?

MailerLite is straightforward and easy to use. The platform’s simplicity is actually its strength–but only because MailerLite’s simplicity is paired with robust features that are designed to help businesses grow their subscriber base and in turn, the growth of their business. With MailerLite, users can create professional-looking emails without having to use code. Subscribers can get access to advanced targeting features, A/B testing features, supports email delivery by timezones, and offers extensive tracking and monitoring reports.

Company MailerLite
Year founded 2010
Company size 51-200 employees
Headquarters Vilnius, Lithuania
Social Media
MailerLite Categories on Findstack
Ask Questions about MailerLite
What MailerLite is best for?
How does MailerLite compare to Mailmodo?
What are the pros and cons of MailerLite?
MailerLite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
MailerLite Pros and Cons
Pros
  • Offers a forever free version
  • Has an auto resend feature
  • Click map feature delivers great audience behavior insight
  • Supports time-zone based sending
Cons
  • Deliverability can greatly improved
MailerLite Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
MailerLite Media
MailerLite 0
MailerLite 1
MailerLite 2
MailerLite 3
MailerLite 4
MailerLite Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 27, 2024
MailerLite Logo
914 MailerLite Reviews
4.7 out of 5
Small Business (50 or fewer emp.)
May 16, 2019
 Source
Overall Rating:
5.0
Felicia T. avatar
Felicia T.
Owner
Share
"Great platform for newsletters"
What do you like best about MailerLite?

It's so easy to use and set up newsletters, lists, and segments.

What do you dislike about MailerLite?

Nothing at the moment. The product is great and the platform easy to use.

What problems is MailerLite solving and how is that benefiting you?

I contact readers regularly about updates, giveaways, and new releases

Small Business (50 or fewer emp.)
May 14, 2019
 Source
Overall Rating:
5.0
KA
Kylie A.
Blogger
Share
"The lower cost email system that actually works"
What do you like best about MailerLite?

That it's simple to use and that it is much cheaper than other options.

What do you dislike about MailerLite?

Open rate- but that is part and parcel of emailing people these days.

What problems is MailerLite solving and how is that benefiting you?

Sending out marketing emails.

Small Business (50 or fewer emp.)
Mar 08, 2019
 Source
Overall Rating:
5.0
Ramon M. avatar
Ramon M.
Founder
Share
"A very simple campaign & template creator and also a straight forward and robust emailer"
What do you like best about MailerLite?

Coming from another competitor, I wanted to lose no time getting hands on. I found the system very easy to use and truly effective.

What do you dislike about MailerLite?

Nothing at all, completely satisfied, including their customer support

What problems is MailerLite solving and how is that benefiting you?

I have been able to design easy and effective campaigns and templates to promote my services among the contacts I have, thanks to MailerLite.

Small Business (50 or fewer emp.)
Jan 31, 2019
 Source
Overall Rating:
5.0
SB
Sarah B.
Writer, Digital Content
Share
"Great entry-level e-mail service"
What do you like best about MailerLite?

I absolutely love the option of developing landing pages as part of your e-mail marketing service. The designs are attractive and easy to edit.

What do you dislike about MailerLite?

I haven't come across any major issues with this service. I am still using the free version.

What problems is MailerLite solving and how is that benefiting you?

I'm working on building an e-mail list and this service has been helpful in setting up my different categories and automations.

Small Business (50 or fewer emp.)
Jan 01, 2019
 Source
Overall Rating:
5.0
TW
Traci W.
Owner/Blogger
Share
"Wonderful application and with great support"
What do you like best about MailerLite?

MailerLite is a very easy to use, yet powerful application. There is a lot you can do with the program. Lots of flexibility and they have live chats when stuck.

What do you dislike about MailerLite?

Live chats are helpful but slow. I know they are a small company though.

What problems is MailerLite solving and how is that benefiting you?

MailerLite is being used to house my subscribers list as well as sending out my emails for my many campaigns.

Enterprise (> 1000 emp.)
Dec 04, 2018
 Source
Overall Rating:
5.0
KI
Kara I.
Communications Specialist
Share
"Brief Use for Template"
What do you like best about MailerLite?

It is definitely easy to use, and customizable.

What do you dislike about MailerLite?

I don't have any real complaints for this product.

What problems is MailerLite solving and how is that benefiting you?

It is easy to replicate the template for continued use.

Small Business (50 or fewer emp.)
Oct 19, 2018
 Source
Overall Rating:
5.0
TW
Therese W.
Founder
Share
"Easy, Functional, Reasonably Priced"
What do you like best about MailerLite?

The pricing structure is the best. Most campaign software only gives you limited access until you are a paying customer. Mailerlite doesn't. You get full access and then they charge you on a sliding scale according to how many subscribers you have. The monthly fee starts when you have 1000 subscribers.

What do you dislike about MailerLite?

Nothing major. One little thing, though. Scheduling a campaign or sending it happens on the same page, but when you select schedule, the button on the bottom doesn't change. It still says send. I have a date filed saying that it is sending later and it never messes up, but it always makes it nervous to push send. I really wish it would change to schedule.

What problems is MailerLite solving and how is that benefiting you?

Marketing is automated. We have it sent up so that when customers sign up on our website, they receive several videos in a series explaining how our company works. They are sold before anyone even talks to them.

Small Business (50 or fewer emp.)
Oct 08, 2018
 Source
Overall Rating:
5.0
JH
Joy Suzanne H.
Production Control Buyer
Share
"Email Service that Will Grow With You"
What do you like best about MailerLite?

I love that the automation features (and all of the features, actually) are available on the free version. Also, very user friendly!

What do you dislike about MailerLite?

You have to have your website set up in order to start using it. They do this to avoid spammers - which I totally understand - but it would have been nice to set up a basic landing page while my website was under construction. I ended up setting up the bones of the site, submitting to MailerLite to review, and then going back and finishing the site. I do wish there were more design features (fonts etc.) for creating landing pages.

What problems is MailerLite solving and how is that benefiting you?

For small online businesses, everything costs more money, and it takes slow, steady, consistent work to win. With MailerLite I am able to do all of the automation features and landing pages I would want as my business grows - and that will allow my business to grow - without having a monthly expense until I reach 1000 subscribers. Even then, the monthly expense is more reasonable than some of the other good email providers.

Small Business (50 or fewer emp.)
Jun 25, 2018
 Source
Overall Rating:
5.0
FB
Fernando B.
Marketing Specialist
Share
"Best Email Service around"
What do you like best about MailerLite?

Mailchimp who? vertical Response Who? been using them for 6 month now, what do i like best almost 100% delivery rate, excellent price.like, seriously if you arent using these guys what are you doing

What do you dislike about MailerLite?

Seriously Cant think of anything so just go with it.

What problems is MailerLite solving and how is that benefiting you?

email delivery issues , Mail chimp and all those other emails had dificulty with Network solutions btu these guys work well with em.

Small Business (50 or fewer emp.)
Jun 14, 2018
 Source
Overall Rating:
5.0
EP
Elizabeth P.
Founder
Share
"Amazing alternative"
What do you like best about MailerLite?

I found mailerlite when I was searching for an alternative to the high cost options like mailchimp and convert kit. It has been a staple of my arsenal since finding it several years ago and I recommend it to all my customers

What do you dislike about MailerLite?

Needs more flexible landing pages. And more conversion items

What problems is MailerLite solving and how is that benefiting you?

Easy to use, easy to train on and a great price!

Small Business (50 or fewer emp.)
Jun 01, 2018
 Source
Overall Rating:
5.0
AA
Alexandr A.
Founder
Share
"I'm using in for more than year"
What do you like best about MailerLite?

One of the best thing - is support. I had a lot of questions for all using time, but support had helped me with each of them. And every time I was exicted :))

What do you dislike about MailerLite?

Oh, there is no such thing. I like all in MailerLite)))

What problems is MailerLite solving and how is that benefiting you?

On the start my web site was just like a web-form. But MailerLite allowed me to use the services. And now my subscribers base is bigger. On the last week I faced with trouble of delay and this one was solved in a minut.

Small Business (50 or fewer emp.)
Jan 17, 2018
 Source
Overall Rating:
5.0
Joshua P. avatar
Joshua P.
Partner
Share
"The mailing tool for startups"
What do you like best about MailerLite?

We were attracted to MailerLite because their free tier is way more forgiving than the competition and then, once you jump into paid, it's extremely reasonable.

What do you dislike about MailerLite?

Not a lot. API docs could be a little better? Maybe.

What problems is MailerLite solving and how is that benefiting you?

MailerLite provides ALL the functionality of the "bigger guys" at a fraction of the cost. We're able to use the API to send our email signups directly into the platform. Segmentation. Etc. Zapier integration is nice too.

Small Business (50 or fewer emp.)
Dec 27, 2017
 Source
Overall Rating:
5.0
Michal K. avatar
Michal K.
Senior Performance Marketing Specialist
Share
"Great alternative to Mailchimp"
What do you like best about MailerLite?

Many features, automations, easy drag and drop template editor. More cost effective than competitors' apps.

What do you dislike about MailerLite?

It would be fine if more predefined templates were available.

What problems is MailerLite solving and how is that benefiting you?

Informing customers about new products and changes.

Small Business (50 or fewer emp.)
Jan 27, 2017
 Source
Overall Rating:
5.0
GS
Guido S.
Tecnico Commerciale
Share
"A cloud mailer for all the today's work newsletters"
What do you like best about MailerLite?

The customer database is one of the more flexible ever seen, from the one-field database (email address only) to the most complete. It's flat, mailers are not CRMs. Maintining it, importing and exporting it's a piece of cake - even if all can be always enhanced. Searching is fast. Editing a customer record has been recently improved, and now it's simple to keep the history of subscriptions and unsubscriptions. The email text/image editing is full of options and very simple to use. Everyone can get super results with little knowledge. Never broke a session in more than 2 years I use it.

What do you dislike about MailerLite?

The validation procedure changes often, even if it now make sense. It's free for small database use (up to 1,000 users), great for non-profit, startuppers and personal use. The pricing plan is very honest and simple.

What problems is MailerLite solving and how is that benefiting you?

I use it for all the consultancies I'm involved in, and for small personal projects. It's very effeicient in getting the uesrs answer, disabling automatically the bounces. A must !

Small Business (50 or fewer emp.)
Dec 25, 2016
 Source
Overall Rating:
5.0
JL
Jessica L.
Business Owner
Share
"Love Mailerlite Great alternative to Mailchimp"
What do you like best about MailerLite?

Easy to use No learning Curve Landing pages

What do you dislike about MailerLite?

So far the only thing I have disliked is the limited customizations to the landin pages

What problems is MailerLite solving and how is that benefiting you?

Email marketing is easy with mailerlite

Small Business (50 or fewer emp.)
Nov 11, 2016
 Source
Overall Rating:
5.0
Razvan R. avatar
Razvan R.
Ceo
Share
"Great service for a low budget"
What do you like best about MailerLite?

I like very much since I have moved to MailerLite that for a lower price I get the same open rate on my emails. I am paying now with 60% less than his competitors and this is a very big advantage for me because we have a big list of around 50.000 subscribers. I also like that I can have multiple accounts using a single admin area. Another interesting option is auto resend feature which sends after a few days another email to whose subscribers who did not open the first e-mail.

What do you dislike about MailerLite?

Sometimes when I try to edit a newsletter it takes 2 minutes until it loads the editor. I have to refresh the editor several times until I am able to edit the newsletter. The reporting feature could be improved.

What problems is MailerLite solving and how is that benefiting you?

We are using mailerelite with optinmonster and we have some integrations with zapier. All these together are very powerful for us. We are increasing our list each day and we are very happy about this.

Small Business (50 or fewer emp.)
Apr 13, 2016
 Source
Overall Rating:
5.0
Jessica H. avatar
Jessica H.
Qa Forum Moderator
Share
"Affordable for smaller companies, love the drag-and-drop features!"
What do you like best about MailerLite?

Mailerlite is extremely affordable, up to the first 1,000 subscribers are free. You can send as many emails as you want every month and you can delete and add subscribers easily. I LOVE the drag and drop email builders. They are so easy to work with and they look very professional. I also enjoy that they have many templates available. My readers seem to enjoy their emails and I haven't had any major complaints. They have all the features that I want and I've implemented an opt-in box on every page of my blog. Since moving to Mailerlite, I have increased my subscribers by 1000% since I started using Mailerlite.

What do you dislike about MailerLite?

Sometimes my customized pages don't display properly. For example, I have a page setup that shows after someone subscribes and it has a "wood" background. I don't know why but the background never shows up. The page still looks nice, it just doesn't match some of the other pages I have set up. Not a huge deal, though, and I doubt my readers notice.

What problems is MailerLite solving and how is that benefiting you?

I am able to email my readers with new blog posts as well as personal updates that I don't post anywhere else. I have increased my email subscriber list by 1000% since I joined Mailerlite. I have it set up to display on every post using PopupAlly (a highly recommended Wordpress plugin, it doesn't just do popups).

Small Business (50 or fewer emp.)
Jan 26, 2016
 Source
Overall Rating:
5.0
HG
Henning G.
Project Manager
Share
"I love Mailerlite - saves my money every month"
What do you like best about MailerLite?

I switched from Mailchimp to Mailerlite a few month ago. Mainly because of the price of Mailchimp, Mailerlite is 2times cheaper. I admit it consists of less features but I don't need them. I like auto-repeated campaigns, that are sent to people who didn't open the last email for example...

What do you dislike about MailerLite?

reporting is quite poor, hope this will improve in the future

What problems is MailerLite solving and how is that benefiting you?

sending emails/newsletter to customer (who ordered our products) creating new campaigns is easy and fast

Small Business (50 or fewer emp.)
Jan 25, 2024
 Source
Overall Rating:
4.5
NR
Nina R.
Founder
Share
"Intuitive & Easy to Use!"
What do you like best about MailerLite?

Customer support has been great, with issues being resolved promptly. I find the platform very intuitive and easy to use. Plus the Mailerlite Academy is super helpful!

What do you dislike about MailerLite?

I haven't been using the platform long enough to give a solid answer here.

What problems is MailerLite solving and how is that benefiting you?

I'm using MailerLite to build my subscriber list and generate client leads

Small Business (50 or fewer emp.)
Jan 22, 2024
 Source
Overall Rating:
4.5
PS
Philipp S.
Founder
Share
"Customer Service 24/7!"
What do you like best about MailerLite?

Whenever I need support, it is available within minutes. This saves a lot of time and effort!

What do you dislike about MailerLite?

I would like to have the option to bring generated groups in a new order.

What problems is MailerLite solving and how is that benefiting you?

Reaching my community.

Visit website