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Zoho Campaigns Logo
Zoho Campaigns
Effortless Email Marketing Automation
4.4
(974)
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Zoho Campaigns Reviews & Product Details

Zoho Campaigns Overview
What is Zoho Campaigns?

Zoho Campaigns is an all-in-one email marketing platform designed for small to medium businesses. Among its key features, email automation, landing pages, social media integration, and an intuitive drag-and-drop editor are cited as top tools that customers love. However, one of its best features is its ability to segment your contacts based on their behavior and interests, allowing for more personalized and effective campaigns. Overall, Zoho Campaigns is a powerful and user-friendly solution for businesses looking to grow their email marketing efforts.

Company Zoho Corporation
Year founded 2000
Company size 10,001+ employees
Headquarters Chennai, Tamil Nadu
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
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Ask Questions about Zoho Campaigns
What Zoho Campaigns is best for?
How does Zoho Campaigns compare to Constant Contact?
What are the pros and cons of Zoho Campaigns?
Zoho Campaigns Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Zoho Campaigns Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Zoho Campaigns Media
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Zoho Campaigns Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 14, 2025
Zoho Campaigns Logo
974 Zoho Campaigns Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Jun 11, 2019
 Source
Overall Rating:
4.5
Annabelle P. avatar
Annabelle P.
Manager
Share
"This software is very intuitive, feature-rich, easy integrations, very affordable."
What do you like best about Zoho Campaigns?

What I like most about Zoho Campaigns is that it allows my employees to create email campaigns using predefined or customized templates. The system includes mass emails to mailing lists and the monitoring and reporting of email and social media marketing campaigns to improve audience participation. It also provides integration with the Zoho CRM suite, allowing my clients to see the results of the campaigns when logging into their CRM accounts. Even our customers can promote their campaigns on social media platforms and create landing pages for customers on Facebook. Zoho offers pricing plans based on subscription and pay per use. Support is offered by phone, email and live chat

What do you dislike about Zoho Campaigns?

What I dislike is that there are not many customization options available for email campaigns. There are some options available, but the ability to design the perfect email from scratch would be useful. There are some good options to start with, but for those who want to endorse the campaign, there are not as many features. Additionally, the Zoho Campaigns team has been very receptive to any question. I also like that once you build a list, you can manage the list in campaigns. In general, it has been very easy to use software on a daily basis. I am not happy with the viability of the tracking tool. I could try it again in other applications such as Google Analytics and the results were different. That makes me think that the utility lasts less time.

What problems is Zoho Campaigns solving and how is that benefiting you?

Zoho campaigns are a useful tool without a license, you pay for use, so it is a great advantage if you want to monetize your sales budget as a direct cost. The billing form is like a prepaid voucher that allows you to send certain e-mail numbers. Another interesting feature is the templates because you can reuse email frames and edit them later. Zoho Campaigns has offered me these great benefits, integration with G Suite and Zoho CRM, nice analytical analysis panel, personalized content, includes functions that are normally only found in much more expensive Martech products, good solution to handle GDPR compliance, easy to configure registration forms on web pages, for example, in Wordpress.

Small Business (50 or fewer emp.)
May 25, 2019
 Source
Overall Rating:
4.5
JS
Joe S.
Review
Share
"Zoho is about liberty !"
What do you like best about Zoho Campaigns?

A friend of mine recommended Definitely, the most start-up oriented product, Enabling fast setup and un-restrictive moving forward with your goal without impediments like on other products.

What do you dislike about Zoho Campaigns?

There is a need to develop more automation on account setup, making it even faster than it is.

What problems is Zoho Campaigns solving and how is that benefiting you?

A faster ability to communicate with my audiences

Small Business (50 or fewer emp.)
May 13, 2019
 Source
Overall Rating:
4.5
Nabil O. avatar
Nabil O.
Head Of Product Management Morocco & Africa
Share
"Excellent for SMBs"
What do you like best about Zoho Campaigns?

We have used Zoho compans in three of our group companies and it was a perfect tool with full detailed visits stats we are actually all time on it

What do you dislike about Zoho Campaigns?

nothing at the moment we think all fonctions are good for the moment (for the actual use)

What problems is Zoho Campaigns solving and how is that benefiting you?

we have integrated Zoho compans with Zoho books to send mailing to our customers

Small Business (50 or fewer emp.)
Apr 26, 2019
 Source
Overall Rating:
4.5
Shekhar R. avatar
Shekhar R.
Mr
Share
"Simple & Comprehensive"
What do you like best about Zoho Campaigns?

Its simplicity, as a novice it helps me through the process very easily

What do you dislike about Zoho Campaigns?

The Charges and No Preview of the Merged Cells

What problems is Zoho Campaigns solving and how is that benefiting you?

Sending Account Information and keeping users reminded of our new features

Small Business (50 or fewer emp.)
Mar 29, 2019
 Source
Overall Rating:
4.5
SiDEKiCK F. avatar
Si De Ki Ck F.
Bookkeeping Services And Business Operations
Share
"Love their products!"
What do you like best about Zoho Campaigns?

I have been using Zoho Campaigns for a short while, but with all the Zoho products, I just love it! I love how I am able to integrate it with all of my business apps. Support is always there to help if you need it. User interface is pretty simple and not complicated.

What do you dislike about Zoho Campaigns?

I only had one dislike really, but I think that most email campaign application softwares have it. I had to wait for my campaign to be approved. But in the end I was really happy and had a successful launch.

What problems is Zoho Campaigns solving and how is that benefiting you?

I have targeted Zoho campaigns for getting my brand out there in the online world. Having it integrate seamlessly with all the other apps is one of the biggest benefits I reap from using it.

Small Business (50 or fewer emp.)
Mar 29, 2019
 Source
Overall Rating:
4.5
安娜 . avatar
安娜 .
Sales Assistant
Share
"Easy to use"
What do you like best about Zoho Campaigns?

Easy to use, could reach customer easily

What do you dislike about Zoho Campaigns?

The internet is slow in China, dont know why.

What problems is Zoho Campaigns solving and how is that benefiting you?

Still takes time to see the effects

Small Business (50 or fewer emp.)
Mar 29, 2019
 Source
Overall Rating:
4.5
Nakul B. avatar
Nakul B.
Manager India Operations, Parkway Health Singapore
Share
"Well Integrated and Tested Campaign App"
What do you like best about Zoho Campaigns?

Easy to use for layman without technical knowledge, no expert needed to be hired and zoho campaign team supported the gaps. I also attended 2 workshops in Delhi for hands on experience. It is the first tech company where I love to meet and speak with its support and marketing team.

What do you dislike about Zoho Campaigns?

Pre sending Audit is not included for litmus test, Some of the other providers I use are providing this for free. It should become part of the package. Being Zoho Once Subscriber Import of Templates in CRM Should be allowed instead of manual duplication.

What problems is Zoho Campaigns solving and how is that benefiting you?

Reaching out to my clients and well integrated with Zoho CRM on periodic basis. I can do more campaigns, audit results, create reports, and impress my principals. I am being considered as tech champ in my team and taking lead in leaps and bounds. It has improved my image for using advanced techniques.

Small Business (50 or fewer emp.)
Feb 27, 2019
 Source
Overall Rating:
4.5
AM
Aaron M.
Owner
Share
"Zoho Campaigns are useful."
What do you like best about Zoho Campaigns?

I like the A/B split testing and the form builder the most. I also like how it connects to my other Zoho services. I moved to Zoho from Mailchimp and am looking forward to consolidated billing and integration with Zoho CRM.

What do you dislike about Zoho Campaigns?

Sometimes I get overwhelmed with choices but otherwise really great.

What problems is Zoho Campaigns solving and how is that benefiting you?

Zoho Campaigns offers and affordable and scalable email autoresponder that beats both Constant Contact and Mailchimp in terms of power and price.

Small Business (50 or fewer emp.)
Feb 27, 2019
 Source
Overall Rating:
4.5
Matthew R. H. avatar
Matthew R. H.
Owner & Ceo
Share
"Zoho Email Campaigns"
What do you like best about Zoho Campaigns?

The amount of templates that are offered!

What do you dislike about Zoho Campaigns?

It's a little confusing on which subscription based package I should buy.

What problems is Zoho Campaigns solving and how is that benefiting you?

Marketing. I'm starting my first email marketing campaigns and have realized zoho is affordable but also has a nice chat support option.

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
4.5
Sean J. avatar
Sean J.
Cfo/Partner
Share
"A great way to manage and send email campaigns"
What do you like best about Zoho Campaigns?

Zoho Campaign is a very straight forward email campaign management tool. The biggest setup hassle is to make sure you have your domain configured properly. Not a big deal but you will need to be comfortable editing your DNS records.

What do you dislike about Zoho Campaigns?

I wish this had a better spam checker feature to help resolve issues related to deliverability. They don't have this feature from what I can tell, and it really is badly needed to improve open rates.

What problems is Zoho Campaigns solving and how is that benefiting you?

We need to communicate with customers in a timely fashion. Zoho Campaigns is nicely integrated with the rest of the Zoho tools and offers a lot of features within the product.

Small Business (50 or fewer emp.)
Feb 15, 2019
 Source
Overall Rating:
4.5
Sheraz K. avatar
Sheraz K.
Director
Share
"The best email marketing platform all in one place"
What do you like best about Zoho Campaigns?

The quickest response from the Zoho while approving the campaign, Other solution sometimes took 3 days to approve the campaign Absolutely all features on one spot that is best about Zoho

What do you dislike about Zoho Campaigns?

Still nothing to dislike, all features are eon one spot its difficult to find any thing which need to dislike, only the regret about finding the Zoho very late.

What problems is Zoho Campaigns solving and how is that benefiting you?

Our problem was the delay in sending campaigns of our emails are mostly time based we can't wait for 2-3 days for approval and then send it Zoho is the best platform really satisfied

Mid Market (51-1000 emp.)
Jan 31, 2019
 Source
Overall Rating:
4.5
Brian C. avatar
Brian C.
Vp Sales/Marketing
Share
"Great email marketing platform for the novice to the professional marketer."
What do you like best about Zoho Campaigns?

Excellent templates to use. Very easy to plug-and-play content into the campaign. Excellent integration with our CRM (also Zoho) for both list syncing as well as visibility for sales reps.

What do you dislike about Zoho Campaigns?

Some of the automation (workflows) are not as intuitive for a beginner (like me). Would like to see more examples in the resource library of how certain types of automated campaigns are built.

What problems is Zoho Campaigns solving and how is that benefiting you?

Generating more leads and expanding brand awareness. We are definitely not "power marketers", but from our few, relatively simple, campaigns -- we have closed a significant number of contracts with a much lower customer acquisition cost.

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
4.5
GM
Gordon M.
President
Share
"Zoho Campaigns - constant improvement"
What do you like best about Zoho Campaigns?

Easy to use HTML and WYSIWYG editors, clean interface, easy to use, DKIM verification

What do you dislike about Zoho Campaigns?

Sometimes navigating it isn't as intuitive as it could be. CASL compliance in Canada could be easier to manage.

What problems is Zoho Campaigns solving and how is that benefiting you?

ZOHO CRM integration for campaign management etc.

Small Business (50 or fewer emp.)
Jan 13, 2019
 Source
Overall Rating:
4.5
SB
Sven B.
Managing Partner
Share
"Great Email campaign tool"
What do you like best about Zoho Campaigns?

We're using Zoho campaigns for sending emails from our ZOHO CRM & recruit contacts. The results of the campaigns is integrated with our data, so all info is available for our sales & recruitment team!

What do you dislike about Zoho Campaigns?

Sometimes email deliverability is an issue....

What problems is Zoho Campaigns solving and how is that benefiting you?

keeping contact with customers & candidates is always a difficult task. We use the data to engage prospects and source candidates who are actively searching for a new job!

Small Business (50 or fewer emp.)
Jan 06, 2019
 Source
Overall Rating:
4.5
BC
Ben C.
Secretary
Share
"Works great, simple, easier to understand than other products"
What do you like best about Zoho Campaigns?

Ability to create and save templates with introductory account.

What do you dislike about Zoho Campaigns?

Still not sure how to create welcome emails for new subscribers

What problems is Zoho Campaigns solving and how is that benefiting you?

email marketing for non profit sporting association.

Small Business (50 or fewer emp.)
Jan 06, 2019
 Source
Overall Rating:
4.5
MH
Mike H.
Program Manager
Share
"Campaign for professional services"
What do you like best about Zoho Campaigns?

Ease of use, cost. The campaign manager is very useful and easy to integrate with the CRM.

What do you dislike about Zoho Campaigns?

The prompts were not clear at times. For instance after creating the campaign it was not clear what the next step was.

What problems is Zoho Campaigns solving and how is that benefiting you?

Want to generate leads for professional services for local businesses in the area.. Create a pipeline for our business and increase sales. Bring collaboration with sales and executive teams.

Small Business (50 or fewer emp.)
Dec 28, 2018
 Source
Overall Rating:
4.5
BS
Bill S.
Director
Share
"Makes Campaigns for a Non Marketing Person!"
What do you like best about Zoho Campaigns?

The ability to set up a campaign and the options with it gives me everything I need. The reporting function on a campaign is excellent

What do you dislike about Zoho Campaigns?

Campaigns having to be reviewed but this is usually done quite quickly and even though I dislike it I understand the reasoning behind it.

What problems is Zoho Campaigns solving and how is that benefiting you?

Getting our message out to our prospects in a professional manner. The ability to market to large groups.

Small Business (50 or fewer emp.)
Dec 28, 2018
 Source
Overall Rating:
4.5
TK
Tomasz K.
Co Founder
Share
"Great tool we use everyday!"
What do you like best about Zoho Campaigns?

As with other Zoho products all is well organized and works like a charm. I like the Zoho environment, it is focused on business and suggests the solutions that we like to use. What's best it's constantly being developed with new features (as with other Zoho products). The support they provide is usually very fast and you can rely on it.

What do you dislike about Zoho Campaigns?

I'm missing the better integration with Zoho SalesIQ that we also use - it would be great to have the option to send the emails from the campaign when a user enters the website. It would be also great to be able to tag users if they spent x amount of time on the particular webpage.

What problems is Zoho Campaigns solving and how is that benefiting you?

The best thing about Zoho is that all is integrated, with good API.

Small Business (50 or fewer emp.)
Dec 20, 2018
 Source
Overall Rating:
4.5
RY
Raghunandan Y.
Senior Product Marketing Manager
Share
"Easy & efficient mailing solution"
What do you like best about Zoho Campaigns?

Zoho campaigns is one of the best marketing tool available in the market. We use Zoho One and now I am able to automate my business workflow end-to-end with Campaigns. Its integration with other Zoho tools is quick & easy. For bulk emails, this is very useful and does it in a sequential manner. Automation of emails is also one important feature where Zoho campaings is advanced compared to other tools.

What do you dislike about Zoho Campaigns?

The content editor needs lots of improvements, unable to design compelling drafts. I recommend to make the editor more user friendly.

What problems is Zoho Campaigns solving and how is that benefiting you?

Staying in contact with our stakeholders with campaigns, sharing the company updates

Small Business (50 or fewer emp.)
Dec 16, 2018
 Source
Overall Rating:
4.5
LH
Leslie H.
Mr
Share
"Easy to use, very customizable system with direct CRM connection"
What do you like best about Zoho Campaigns?

The integration with the CRM and the useful statistics.

What do you dislike about Zoho Campaigns?

Sometimes, when I paste the text, the words slip up.

What problems is Zoho Campaigns solving and how is that benefiting you?

Very targeted campaigns for the journalists.

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