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Insightly CRM Logo
Insightly CRM
Streamline Your Business Relationships
4.2
(886)
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Insightly CRM Reviews & Product Details

Insightly CRM Overview
What is Insightly CRM?

Popular among small to medium sized enterprises, Insightly is a SassS-based CRM platform with 1.5 million users globally. Users rely on the solution to manage customer data in a central platform, manage and nurture customer relationships, boost sales, and deliver projects in a timely manner. The platform works seamlessly well with Gmail and Outlook plugins and supports multiple integrations with numerous systems.

Company Insightly, Inc.
Year founded 2009
Company size 51-200 employees
Headquarters San Francisco, California, United States
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What Insightly CRM is best for?
How does Insightly CRM compare to Act!?
What are the pros and cons of Insightly CRM?
Insightly CRM Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Insightly CRM Pros and Cons
Pros
  • Compatible with Android and iOS devices
  • Visual dashboards for tracking important metrics
  • Data integrity, security, and regulatory compliance
  • Highly flexible appointments, calendaring, and events
  • Automated tracking and updates
Cons
  • No live chat support
  • Only available in one language
Insightly CRM Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
Insightly CRM Media
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Insightly CRM Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 04, 2024
Insightly CRM Logo
886 Insightly CRM Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
Oct 27, 2020
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Good, not great."
What do you like best about Insightly CRM?

Great price and visually attractive as a CRM

What do you dislike about Insightly CRM?

A few things. Email domains don't populate automatically, they must be input manually. Any Organisation with no email domain info won't pull through email correspondence with that contact, even if their email address is already on the system - In my opinion, this is the worst feature.

What problems is Insightly CRM solving and how is that benefiting you?

Building prospect lists based on location, title and organisation. We have had many demo requests from email campaigns built from the data we leverage within insightly.

Small Business (50 or fewer emp.)
Dec 02, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Insightly CRM is great for small businesses or small scale"
What do you like best about Insightly CRM?

Amazing customer relationship management for the business on small scale projects with flexibility and many perspectives.

What do you dislike about Insightly CRM?

For our business use this platform is the best solution. There is nothing negative to complain about as yet. Is Quite expensive but facilities are worth it.

What problems is Insightly CRM solving and how is that benefiting you?

Is good for businesses on a small scale when dealing with individual projects.

Mid Market (51-1000 emp.)
Aug 29, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Customizable and User Friendly but Can Be Clunky"
What do you like best about Insightly CRM?

Customizability is great. Email templates are great. Navigation is easy.

What do you dislike about Insightly CRM?

When clients reply to emails from Insightly, the BCC of my Insightly email drops off so they don't sync with Insightly automatically. I have to install an extension within my Gmail to sync manually, which is not beneficial if I'm out of the office and my team wants to keep up with client conversations.

What problems is Insightly CRM solving and how is that benefiting you?

Customer tracking and outreach. Integration with Periscope has been useful to sync data to track customer trends.

Mid Market (51-1000 emp.)
Aug 20, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Powerful but cumbersome "
What do you like best about Insightly CRM?

It packs a lot of information into the CRM with the ability to maintain contacts, invite others and manage projects.

What do you dislike about Insightly CRM?

Cumbersome to navigate and get the most pertinent data quickly when you want it

What problems is Insightly CRM solving and how is that benefiting you?

Love the runway for project management to see where things are for different stages of a project and with which team members

Mid Market (51-1000 emp.)
Mar 25, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Decent CRM but support needs to improve"
What do you like best about Insightly CRM?

If subscriber to Professional Plan, there are lots of customization options. Especially find workflow automation feature useful. The reports are also very customizable, which is helpful for different types of users of the data within the CRM.

What do you dislike about Insightly CRM?

The value of the customer success plan is questionable; they are difficult to schedule with and are not customer-centric in their communications. Online support team often provides links to the help pages in answer questions we've posed to them via one-one communication; if we wanted to be referred back to the online help platform, we wouldn't have reached out personally. Our team is not a fan of the newer Gmail Add-on, as does not make it as easy/convenient to integrate email communications with Contacts/Leads.

What problems is Insightly CRM solving and how is that benefiting you?

Managing sales pipeline.

Mid Market (51-1000 emp.)
Mar 07, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Great for small orgs or startups"
What do you like best about Insightly CRM?

Custom fields - This was a key consideration for using Insightly. We have different types of contacts that we wanted to manage, and various sub-categories within each of those contact categories. Custom fields were available with the free version of Insightly, which was ultimately what lead us to make the decision to go with their platform.

What do you dislike about Insightly CRM?

The biggest issue for us is the weak filters on the mobile app. When we're in the field, we'd like to be able to filter organizations by location so we can visit those organizations when we're in the area. It's the biggest weakness of the platform by far.

What problems is Insightly CRM solving and how is that benefiting you?

Capturing emails to contacts is easy, since we're able to simply BCC emails to Insightly and they're instantly associated with the appropriate sender and their organization.

Small Business (50 or fewer emp.)
Feb 20, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Almost There"
What do you like best about Insightly CRM?

Easy login. Easy interface. The tagging system is extremely helpful as well.

What do you dislike about Insightly CRM?

You can't export linked profiles. So organizations and contacts are treated differently and when trying to create a segmented list it's impossible unless you utilize the API to extracted linked profiles. The App is also extremely hard to use with tags for contacts/organizations.

What problems is Insightly CRM solving and how is that benefiting you?

Simply having a database of clients and targets.

Small Business (50 or fewer emp.)
Jul 31, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Insightly is a cost efficient CRM"
What do you like best about Insightly CRM?

Insightly is a cost efficient alternative to high priced popular CRMs. It's price point and bare-bones setup are its key benefits

What do you dislike about Insightly CRM?

It can be a bit clunky to use at times. While the autofill searches are great, they sometimes don't work. At times there database takes a while to sync, and entries won't show up immediately.

What problems is Insightly CRM solving and how is that benefiting you?

We are able to use insightly effectively to track leads and returning customers. Insightly makes it easy to prepare email lists and various marketing lists across different segments and different stage of our sales funnel.

Small Business (50 or fewer emp.)
Jun 07, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Good basic crm"
What do you like best about Insightly CRM?

Clean interface, pricing, integration with MailChimp

What do you dislike about Insightly CRM?

Essential marketing automation features are priced higher

What problems is Insightly CRM solving and how is that benefiting you?

Helps keep the business organized

Small Business (50 or fewer emp.)
Feb 10, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Great free CRM for small business yet not as intuitive as others"
What do you like best about Insightly CRM?

It's free. It holds a lot of great information and has good connectivity with other apps. The email integration. The deals and opportunities tracking.

What do you dislike about Insightly CRM?

It feels very text based, whereas the tool I've moved to has drag and drop features in it's sales pipeline and is easier to use.

What problems is Insightly CRM solving and how is that benefiting you?

Maintaining relationships with my coaching clients and keeping everything in one place to minimise my admin load.

Small Business (50 or fewer emp.)
Jan 04, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Ok buy not great"
What do you like best about Insightly CRM?

It has the ability to save email directly from Gmail

What do you dislike about Insightly CRM?

It is cumbersome and expensive. Hard to delete duplicates.

What problems is Insightly CRM solving and how is that benefiting you?

tracking information and email.

Small Business (50 or fewer emp.)
Dec 06, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Fair program that has requires lots of duplication of information"
What do you like best about Insightly CRM?

The filter allowed me to look at different groups easily. I can find notes, contact info, and history quickly.

What do you dislike about Insightly CRM?

I can not link email addresses to my Outlook or use copy and paste, so I literally have to manually write down the email address and type it in. Once I fill in info on a company and its contact person, I need to retype that info into the Contact List. There are lots of great options but each one requires its own set-up. No real cross pollination.

What problems is Insightly CRM solving and how is that benefiting you?

It does a great job of reminding me when to re-connect with a lead. It gives me the history of sales pitch cycle quickly and easily. It has been easy to have multiple users in different regions all use, review and comment on accounts.

Small Business (50 or fewer emp.)
Aug 11, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Good way to coordinate projects - there's a lot more we should be doing - but that's our fault!"
What do you like best about Insightly CRM?

That I can access my projects from the office or from home. And that team members can quickly catch up on a job if I'm not around

What do you dislike about Insightly CRM?

The email integration frustrates me. We have to copy every email into insightly manually and then attach it to a project - or go into insightly to get the specific email for that particular project and then forward. I appreciate there is an issue with spam, but this adds a level of clunkiness that I could do without.

What problems is Insightly CRM solving and how is that benefiting you?

We have streamlined much of our operations. We can now see where we are with a project and set reminders to make sure that we follow up on proposals. Things don't slip through our busy fingers in the way they used to.

Enterprise (> 1000 emp.)
Jul 28, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Use it, like it. "
What do you like best about Insightly CRM?

Allows me to manage customer relations with such each.

What do you dislike about Insightly CRM?

I'm an app gal, and theirs just isn't up to par just yet.

What problems is Insightly CRM solving and how is that benefiting you?

Because of the sync ability between inboxes I'm able to stay on top of everything, and it insures I don't miss a thing.

Small Business (50 or fewer emp.)
Jul 12, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Complex System that Takes Time to Learn"
What do you like best about Insightly CRM?

I love the layout of Insightly, I can see where emails are or where we are at on a project. Also, emails CAN be linked to one another and projects to know where communication is. Additionally, I appreciated how I could create our own work flows and visually see the progress. This was handy to quick take a look at what needed to be done next.

What do you dislike about Insightly CRM?

I believe Insightly would be great but there are so many layers to it and it's incredibly complicated. I would receive emails in my inbox and would then have to forward them to insightly, then tag them. It was too much additional work and I found it frustrating. Although it is visually appealing, I did find that I was adding so many additional steps to the follow up process without the benefit of linking emails sent. I would send a follow up email and then would have to remember to CC insightly (which was not hard) but then I had to manually attach it to the account or project. I wish insightly would link known emails to accounts and allow a drag drop to projects.

What problems is Insightly CRM solving and how is that benefiting you?

Tracking projects and contacts. I wish I would under stand

Enterprise (> 1000 emp.)
May 25, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"It's Good but it lacked what we needed"
What do you like best about Insightly CRM?

I liked that it was simple to use at first. Easy to upload lists, as well.

What do you dislike about Insightly CRM?

Didn't track customers like we needed since it was higher ed and it needed to be admits.

What problems is Insightly CRM solving and how is that benefiting you?

it was supposed to keep us all looped in together, but it just didn't work out like we wanted it to.

Mid Market (51-1000 emp.)
Dec 23, 2016
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Insightly Review"
What do you like best about Insightly CRM?

Areas for all business management - leads, opportunities, projects.

What do you dislike about Insightly CRM?

Manual entry of everything. Manual clicking through to change pipeline stages rather than just clicking on the pipeline bar itself.

What problems is Insightly CRM solving and how is that benefiting you?

Streamlining sales process. Organization

Mid Market (51-1000 emp.)
Nov 10, 2016
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Using Insightly for Inside Sales"
What do you like best about Insightly CRM?

Being able to track progress and see the connections within contacts and organizations.

What do you dislike about Insightly CRM?

It takes too many steps to do anything on Insightly. I feel like it could be much more streamlined and have a cleaner look.

What problems is Insightly CRM solving and how is that benefiting you?

This keeps everyone on the same page and able to see what is going on within the sales team. We can all see the progress within each opportunity.

Mid Market (51-1000 emp.)
Nov 08, 2016
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Good tool for SMB"
What do you like best about Insightly CRM?

The ability to create a rudimentary Sales funnel.

What do you dislike about Insightly CRM?

Must manually track all conversion from lead, contact and the stages of teh funnel. also their reporting technology is not built out enough to be useable.

What problems is Insightly CRM solving and how is that benefiting you?

trying to build a functioning sales organization with a many levels of experience from 10+ years to entry level.

Enterprise (> 1000 emp.)
Feb 26, 2015
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Insightly is Reliable. "
What do you like best about Insightly CRM?

I believe that Insightly is reliable. The amount of storage information that is available for this software is very useful. The constant 3-prong reminders are great to have.

What do you dislike about Insightly CRM?

I wish there was a constant reminder to update contacts. Because there is a large storage of information, information can easily be outdated without reminders.

What problems is Insightly CRM solving and how is that benefiting you?

Contact information was the initial use for Insightly. Follow-ups were then implemented. Again, the weekly reminders and intelligent follow-up algorithm is great.

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